I’m Ariel Frias Ducoudray, a marketing, demand generation, and communications professional who champions product and commercial initiatives for global B2B tech, transport, and energy/manufacturing companies. I specialize in turning insights into growth, partnering across product, sales, and customer success to drive demand, accelerate launches, and improve the customer journey. With experience spanning the US, Europe, and Latin America, I’ve led self-serve digital transformations, rebrands, and multi-market campaigns that deliver measurable results. I’m fluent in English and Spanish, proactive, and committed to building brands and revenue through data-driven storytelling and collaborative leadership.…

Ariel Frias Ducoudray

I’m Ariel Frias Ducoudray, a marketing, demand generation, and communications professional who champions product and commercial initiatives for global B2B tech, transport, and energy/manufacturing companies. I specialize in turning insights into growth, partnering across product, sales, and customer success to drive demand, accelerate launches, and improve the customer journey. With experience spanning the US, Europe, and Latin America, I’ve led self-serve digital transformations, rebrands, and multi-market campaigns that deliver measurable results. I’m fluent in English and Spanish, proactive, and committed to building brands and revenue through data-driven storytelling and collaborative leadership.…

Available to hire

I’m Ariel Frias Ducoudray, a marketing, demand generation, and communications professional who champions product and commercial initiatives for global B2B tech, transport, and energy/manufacturing companies. I specialize in turning insights into growth, partnering across product, sales, and customer success to drive demand, accelerate launches, and improve the customer journey.

With experience spanning the US, Europe, and Latin America, I’ve led self-serve digital transformations, rebrands, and multi-market campaigns that deliver measurable results. I’m fluent in English and Spanish, proactive, and committed to building brands and revenue through data-driven storytelling and collaborative leadership.

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Skills

Experience Level

Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Head of Marketing at ThinkReservations
March 1, 2023 - Present
Build and lead marketing and demand generation activities for a hospitality SaaS provider serving 2000 independent properties; shifted messaging from product-focused to customer-first GTM; revamped website and brand identity; expanded into LATAM; oversaw portfolio expansion and events.
Product Marketing Manager at GFI Software
March 1, 2023 - September 9, 2025
Spearheaded collaboration with the product development team to craft product visions, pinpoint customer pain points, and develop messaging; led cross-functional launches of three new products (including GFI AppManager) within six months; developed competitive benchmarks and explainers; managed PR and media relations.
Demand Generation Manager, Energy at Alfa Laval
July 1, 2022 - September 9, 2025
Led US Energy Division demand generation strategy in partnership with Sales, Market Intelligence, and the Demand Gen team; pivoted from fossil fuels to energy efficiency and clean energy; focused on Data Centers, HVAC, Refinery, Petrochemical, Renewable Diesel, Hydrogen, and Carbon Capture.
Marketing and Trade Consultant at Kunan Consulting
March 1, 2021 - September 9, 2025
Steered clients to gain value from marcom strategies, intelligence and branding efforts; focus on supply chain, infrastructure, energy, financial services & media sectors.
Head of Online Channels Sealand at Maersk Sealand
January 1, 2020 - September 9, 2025
Developed self-service go-to-market strategy with P&L responsibility; managed 7 inside sales reps and Marketing support; pivoted to self-service quotes, generating $25M ARR across 20,000 SMEs in the Americas.
Head of Marketing and Business Development at Sealand
August 1, 2017 - September 9, 2025
Developed Sealand brand architecture and executive positioning; led marketing strategy, budget and execution; launched 4–6 new services annually; created high-impact content programs to drive volume growth.
Area Senior Marketing & Communications Manager at Maersk Line
January 1, 2015 - September 9, 2025
Marketing for 13 markets; supported sales, trade, product, pricing and finance; B2B campaigns, brand activations, digital platforms; generated USD 1.1Bn revenue (2013); led LATAM comms to influence policy and engaged with WSJ, Financial Times, BBC.
HR Manager CR/DR at Maersk Line
August 1, 2011 - September 9, 2025
HR lifecycle management; decentralization of HR execution; talent strategy; EVP communications across 20+ universities in Northern Europe.
International Management Trainee at Maersk Line
December 1, 2006 - September 9, 2025
Graduate of 2-year global program with rotations across Commercial, OPS and other functions in international trade and economics.
Head of Marketing at ThinkReservations
March 1, 2023 - Present
Build and lead marketing and demand generation for hospitality SaaS provider serving 2000 independent properties; revamped GTM with customer-first messaging, refreshed website, new brand identity, and LATAM expansion.
Product Marketing Manager at GFI Software
March 1, 2023 - September 9, 2025
Led product vision and messaging; launched three products including GFI AppManager; developed competitive benchmarks; created product explainers and managed PR.
Demand Generation Manager, Energy at Alfa Laval
July 1, 2022 - September 9, 2025
Drove US Energy Division demand generation strategy across data centers, HVAC, refinery, petrochemical, Renewable Diesel, Hydrogen, and Carbon Capture; pivoted to energy efficiency and clean energy solutions.
Marketing and Trade Consultant at Kunan Consulting
March 1, 2021 - September 9, 2025
Marketing and trade consultancy for clients in supply chain, infrastructure, energy, financial services and media; advised on marcom strategies and branding.
Head of Online Channels at Sealand (AP Moller Maersk)
January 1, 2020 - September 9, 2025
Developed self-service go-to-market strategy and growth platform; shifted from sales-based to self-service, driving ARR of $25M across 20,000 SMEs across the Americas.
Head of Marketing and Business Development at Sealand (AP Moller Maersk)
August 1, 2017 - September 9, 2025
Shaped Sealand brand architecture and marketing strategy; launched 4-6 new services annually; led content marketing program driving volume growth; aligned product roadmap.
Area Senior Marketing & Communications Manager at Maersk Line
January 1, 2015 - September 9, 2025
Led marketing for 13 markets in Caribbean cluster; supported sales, trade, product, pricing and finance; delivered USD 1.1B revenue in 2013; built PR to influence trade policies and expanded Maersk presence across 29 markets.
HR Manager CR/DR at Maersk Line
August 1, 2011 - September 9, 2025
HR manager for CR/DR T&T; decentralized HR execution; managed lifecycle; contributed to EVP communications across 20+ universities.
International Management Trainee at Maersk Line
December 1, 2006 - September 9, 2025
2-year global program in international trade and economics with rotations in commercial and operations; prepared for global leadership.
Product Marketing Manager at GFI Software
July 1, 2022 - March 1, 2023
Spearheaded product visions, identified customer pain points, and crafted compelling messaging. Led cross-functional launches for three new products (including GFI AppManager) in six months; built competitive benchmarks, product explainers, and PR efforts to boost market visibility.
Demand Generation Manager, Energy at Alfa Laval
March 1, 2021 - July 1, 2022
Developed a US Energy Division demand generation strategy in partnership with Sales, Market Intelligence, and the new Demand Generation team. Executed end-to-end initiatives across the customer journey, pivoting toward energy efficiency and clean energy solutions in data centers, HVAC, refineries, petrochemicals, renewable diesel, hydrogen, and carbon capture.
Marketing and Trade Consultant at Kunan Consulting
February 1, 2020 - March 1, 2021
Guided clients on marcom strategies, intelligence, and branding with focus on supply chain, infrastructure, energy, financial services, and media sectors.
Head of Online Channels Sealand at A.P. Moller Maersk Group (Sealand)
August 1, 2017 - January 31, 2020
Developed a self-service go-to-market strategy with P&L responsibility; led 7 inside sales reps and marketing support. Pivoted to self-service, generating $25M ARR across 20,000+ SMEs in the Americas; achieved 54% YoY growth in self-service quotes.
Head of Marketing and Business Development at Sealand
January 1, 2015 - August 31, 2017
Shaped Sealand’s brand architecture and executive positioning; managed marketing strategy, budget, and execution. Launched 4–6 new services annually, supported by high-impact content marketing that drove volume growth and guided product initiatives.
Area Senior Marketing & Communications Manager at Maersk Line
August 1, 2011 - January 31, 2015
Managed marketing for 13 markets; generated USD 1.1B in revenue (2013). Led LATAM strategic communications influencing trade policies; developed RFP tools and market insights for gov, retail, and auto sectors; expanded Maersk presence across 29 markets in the Americas.
HR Manager CR/DR; Assistant HR Manager Sweden at Maersk Line
December 1, 2006 - August 31, 2011
HR roles across Costa Rica, Dominican Republic, and Sweden; managed HR lifecycle, talent strategy, EVP communications across 20+ universities; supported leadership development programs and trainee initiatives.
International Management Trainee at Maersk Line
February 1, 2004 - December 31, 2006
Graduate of a 2-year global program in international trade and economics with rotations across Commercial and Operations; exposed to cross-functional exposure in a multinational setting.

Education

Corporate Communications Certificate at Cornell University - Ithaca
January 11, 2030 - September 9, 2025
Master in Strategic HR Management at EOI Business School - Madrid
January 11, 2030 - September 9, 2025
Graduate Program in International Commerce at AP Moller Maersk Academy - Copenhagen
January 11, 2030 - September 9, 2025
Bachelor's Degree in Business Administration at PUCMM - Santo Domingo
January 11, 2030 - September 9, 2025
Master of Science (MS) in Strategic HR Management at EOI Business School - Madrid
January 11, 2030 - September 9, 2025
Corporate Communications Certificate at Cornell University - Ithaca
January 11, 2030 - September 9, 2025
Graduate program in International Commerce at AP Moller Maersk Academy - Copenhagen
January 11, 2030 - September 9, 2025
Bachelor's degree in Business Administration at PUCMM - Santo Domingo
January 11, 2030 - September 9, 2025
Corporate Communications Certificate at Cornell University
January 11, 2030 - January 20, 2026
MS Master in Strategic HR Management at EOI Business School - Madrid
January 11, 2030 - January 20, 2026
Graduate program in International Commerce at EOI Business School - Madrid
January 11, 2030 - January 20, 2026
AP Moller Maersk Academy program at AP Moller Maersk Academy - Copenhagen
January 11, 2030 - January 20, 2026
Bachelor's degree in Business Administration at PUCMM - Santo Domingo
January 11, 2030 - January 20, 2026

Qualifications

Corporate Communications Certificate
January 11, 2030 - September 9, 2025
Graduate Program in International Commerce
January 11, 2030 - September 9, 2025
Corporate Communications Certificate
January 11, 2030 - September 9, 2025
Master in Strategic HR Management
January 11, 2030 - September 9, 2025
Graduate program in International Commerce
January 11, 2030 - September 9, 2025
Corporate Communications Certificate
January 11, 2030 - January 20, 2026
MS Master in Strategic HR Management
January 11, 2030 - January 20, 2026
Graduate program in International Commerce
January 11, 2030 - January 20, 2026
AP Moller Maersk Academy program
January 11, 2030 - January 20, 2026
Bachelor's degree in Business Administration
January 11, 2030 - January 20, 2026

Industry Experience

Software & Internet, Transportation & Logistics, Energy & Utilities, Manufacturing, Professional Services, Media & Entertainment, Travel & Hospitality

Skills

Experience Level