Fabrizio

Led the Business Solutions team for eBay’s Connected Product ecosystem, enabling connected commerce solutions for fashion clients and partners with a focus on sustainability, technology, smart commerce, and circularity. Supported the definition and rollout of the Connected Products Go-to-Market strategy by raising awareness, shaping thought leadership, and driving client conversations to define scope and implement end-to-end solutions. Bridged business needs, consumer experience, technical requirements, and partner/supply chain capabilities. Contributed to market-ready frameworks for newly acquired brands to scale connected product foundations, including printing process, data carrier selection, production setup, supply chain optimization, and partner integration, while helping shape group-wide architectural vision through governance and scalable partner integration.

Owned the digital delivery for innovation initiatives through an omnichannel, business-integrated approach. Drove measurable positive change by expanding and consolidating strategic digital areas, including Digital Factory prototyping and printing, virtual showrooms and online configurators, and product traceability and brand transparency. Supported CEO-level long-term vision and promoted digital solutions that enable technological, cultural, and process innovation across the business. Focused on execution across corporate and operations, aligning innovation roadmap, prototypes, and scalable digital capabilities.

Led digital marketing with a focus on efficiency and innovation across digital touchpoints and internal workstreams. Developed data-driven content strategies to reach new customers via influencer outreach, social media, and media partnerships. Unified customer profiles and brand metrics across earned, owned, and paid media channels and improved customer experience across digital touchpoints using an omnichannel view. Built new B2B strategies such as EME A and Social Media direction.