Dulani Amarasingle

Senior apparel retail design work (ongoing). Responsible for managing design process from concept to production, trend and market research, sourcing coordination, and creating design packages/specs to support sampling and retail execution. Contributes to marketing and presentation assets and supports retail assortment refinement based on customer and store feedback.

Senior apparel design role supporting retail franchise chain. Developed trend-focused product concepts and seasonal assortment, created design and construction specifications for production, and provided fit comments to factories. Collaborated with stylists and photographers for campaign and photoshoot outputs. Involved in buyer-facing product development and maintained creative alignment with franchise requirements across locations, including merchandising input and store-related feedback loops.

Worked on ready-to-wear luxury brand based in Dubai & Beirut. Conducted research and sourcing to support new brand/product areas, developed design silhouettes and artworks, and managed fabric and accessory sourcing with production coordination. Created and edited publishing content using Adobe Creative Suite, maintained reusable design asset libraries, and supported omni-channel client relationship management. Directed styling tone during catalogue photoshoots and collaborated with teams to develop marketing concepts and presentation boards. Led design process from conception through production and contributed to assortment building using store team and customer feedback.