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I’m a creative and results-driven Social Media & Digital Marketing Executive with a First-Class BA degree and experience delivering measurable growth across social media, paid media, content, and PR. I’ve led content creation and social-first campaigns for both e-commerce brands and service-based businesses, creating strategies that engage audiences and drive commercial results across B2C and B2B markets. My expertise lies in developing compelling content and short-form video that connects with audiences across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and Pinterest. Alongside creative execution, I use performance data, analytics, and audience insights to shape strategy, optimise campaigns, and scale content that delivers impact. I’m passionate about building brands through storytelling, creating meaningful audience connections, and staying ahead of emerging trends. With a strong commercial mindset and a love for fast-paced, creative environments, I thrive on turning ideas into content that performs.…I’m a creative and results-driven Social Media & Digital Marketing Executive with a First-Class BA degree and experience delivering measurable growth across social media, paid media, content, and PR. I’ve led content creation and social-first campaigns for both e-commerce brands and service-based businesses, creating strategies that engage audiences and drive commercial results across B2C and B2B markets. My expertise lies in developing compelling content and short-form video that connects with audiences across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and Pinterest. Alongside creative execution, I use performance data, analytics, and audience insights to shape strategy, optimise campaigns, and scale content that delivers impact. I’m passionate about building brands through storytelling, creating meaningful audience connections, and staying ahead of emerging trends. With a strong commercial mindset and a love for fast-paced, creative environments, I thrive on turning ideas into content that performs.

Dulcie Reddick

Social Media Manager, Content Creator, Brand Designer, +1

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I’m a creative and results-driven Social Media & Digital Marketing Executive with a First-Class BA degree and experience delivering measurable growth across social media, paid media, content, and PR. I’ve led content creation and social-first campaigns for both e-commerce brands and service-based businesses, creating strategies that engage audiences and drive commercial results across B2C and B2B markets. My expertise lies in developing compelling content and short-form video that connects with audiences across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and Pinterest. Alongside creative execution, I use performance data, analytics, and audience insights to shape strategy, optimise campaigns, and scale content that delivers impact. I’m passionate about building brands through storytelling, creating meaningful audience connections, and staying ahead of emerging trends. With a strong commercial mindset and a love for fast-paced, creative environments, I thrive on turning ideas into content that performs.…I’m a creative and results-driven Social Media & Digital Marketing Executive with a First-Class BA degree and experience delivering measurable growth across social media, paid media, content, and PR. I’ve led content creation and social-first campaigns for both e-commerce brands and service-based businesses, creating strategies that engage audiences and drive commercial results across B2C and B2B markets. My expertise lies in developing compelling content and short-form video that connects with audiences across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and Pinterest. Alongside creative execution, I use performance data, analytics, and audience insights to shape strategy, optimise campaigns, and scale content that delivers impact. I’m passionate about building brands through storytelling, creating meaningful audience connections, and staying ahead of emerging trends. With a strong commercial mindset and a love for fast-paced, creative environments, I thrive on turning ideas into content that performs.

Available to hire

I’m a creative and results-driven Social Media & Digital Marketing Executive with a First-Class BA degree and experience delivering measurable growth across social media, paid media, content, and PR. I’ve led content creation and social-first campaigns for both e-commerce brands and service-based businesses, creating strategies that engage audiences and drive commercial results across B2C and B2B markets.

My expertise lies in developing compelling content and short-form video that connects with audiences across multiple platforms, including TikTok, Instagram, Facebook, LinkedIn, and Pinterest. Alongside creative execution, I use performance data, analytics, and audience insights to shape strategy, optimise campaigns, and scale content that delivers impact.

I’m passionate about building brands through storytelling, creating meaningful audience connections, and staying ahead of emerging trends. With a strong commercial mindset and a love for fast-paced, creative environments, I thrive on turning ideas into content that performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at MAC Cosmetics

June 1, 2020 - December 31, 2022

Managed the store's social media presence across Instagram, Facebook, and TikTok; created engaging, on-brand content to promote events, launches, and in-store experiences. Collaborated with influencers, customers, and local creators to increase brand visibility and drive footfall and online engagement. Planned, filmed and posted short-form video content aligned with MAC's global brand guidelines and campaigns strategy. Led community engagement, responding to messages and comments to build relationships with current and prospective customers. Represented the brand on camera and in-store, delivering tailored makeup advice and product storytelling to enhance customer experience and drive sales. Served as Artist Lead, training and mentoring team members and supporting brand standards across the store.