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I'm an expert English-language copywriter based in Berlin and London, open to work on-site, hybrid or remote. I craft outstanding master copy for global markets, adapting engaging tone of voice across platforms, and specialize in impactful long copy. I've written for everything from Playboy to dentists, adventure holidays to luxury automotive, and computer games to PMCs.…

Duncan Lawson

Copywriter, Writer, Content Producer, +2

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I'm an expert English-language copywriter based in Berlin and London, open to work on-site, hybrid or remote. I craft outstanding master copy for global markets, adapting engaging tone of voice across platforms, and specialize in impactful long copy. I've written for everything from Playboy to dentists, adventure holidays to luxury automotive, and computer games to PMCs.…

Available to hire

I’m an expert English-language copywriter based in Berlin and London, open to work on-site, hybrid or remote. I craft outstanding master copy for global markets, adapting engaging tone of voice across platforms, and specialize in impactful long copy.

I’ve written for everything from Playboy to dentists, adventure holidays to luxury automotive, and computer games to PMCs.

Skills

Copywriting

SEO Copywriting

Experience Level

Copywriting

Expert

SEO Copywriting

Expert

Language

English

Fluent

Work Experience

Senior Content Writer at 1GLOBAL

January 1, 2024 - Present

Lead corp-com and PR writer at one of the most innovative telecom developers in the world. Crafting daily communications, articles, Case Studies and feature-length White Paper decks for cutting edge proprietary technologies.

Senior Copywriter at MRM McCann

January 1, 2020 - January 1, 2023

Developed ideation for full 360 campaigns and compelling master copy across print, digital and social platforms. Primary client was Opel Vauxhall, plus Equinor, eBay and Sagrotan.

Copywriter at Spark44

January 1, 2017 - January 1, 2019

Crafted global master copy for prestige automotive, adapting long established tone of voice into effective print, digital and social. Primary client was Jaguar Land Rover.

Senior Copywriter at Goodgame Studios

January 1, 2014 - January 1, 2016

In-house for Germany’s largest games studio. B2B communications, branding, television scripts, ideation, events, HR campaigns plus seminars on narrative.

Copywriter at DeepBlue Networks

January 1, 2012 - January 1, 2014

Specialist in copy for global Activation and Relationship Marketing within the world’s most exacting regulatory framework. Primary clients were Imperial Tobacco Group and Diageo.