Available to hire
I am a marketing professional specializing in brand management and communications, with 13 years of experience in content creation and brand development. I excel at building and executing campaigns that elevate products and brands, and I enjoy turning insights into creative, measurable results.
I thrive in cross-functional teams and fast-paced environments, driving integrated marketing programs from concept to delivery while maintaining brand integrity and a clear focus on business objectives.
Experience Level
Language
French
Fluent
English
Fluent
Vietnamese
Fluent
Work Experience
Marketing Manager at Floatley LLC
September 30, 2023 - October 16, 2025Led end-to-end content production (photo and video), planning and coordinating shoots; ensured adherence to budgets and quality standards. Collaborated with creative teams to develop visual concepts aligned with the brand, oversaw editing and retouching for coherence and final quality. Organized shoot logistics and on-site production. Developed a marketing strategy aligned with company objectives (offering and positioning). Collaborated cross-functionally with external PR (Los Angeles) to align sales and marketing efforts. Implemented influencer marketing strategies to boost brand awareness and drive sales. Achievements include securing partnerships with major outlets (Good Morning America, DotDash Meredith, Oprah) contributing to over $50k in sales and more than 20,000 clicks in four months.
Assistant Marketing Manager at 6ixty8ight Limited
September 30, 2019 - October 16, 2025Planned and produced visual content with external talents: product selection, casting, and art direction (in collaboration with the marketing team), plus contract management and logistics. Worked with the marketing team to ensure concepts were coherent with brand identity. Managed social media accounts by delivering relevant, varied content to drive traffic and increase engagement. Regular KPI analysis to identify priorities and optimize performance.
Global Merchandise Assistant at DFS Group Limited (LVMH)
September 30, 2017 - October 16, 2025Coordinated and supported photo content creation for DFS partner brands (scheduling, product preparation, logistics). Assisted on diverse visual projects (asset management, marketing operations for Masters of Time event in Macau). Supported brand management and communications across a range of DFS brands including watch brands (Chopard, Cartier, Longines), luxury (Gucci, Balenciaga), and fashion (Marc Jacobs, Longchamp). Planned and executed in-store visual merchandising strategies in line with leadership direction.
Regional CRM & Communication Assistant at Marc Jacobs (LVMH)
January 31, 2015 - October 16, 2025Coordinated with regional Asia-Pacific teams to ensure consistency of external communications in line with global strategy. Organized events (VIPs, regional press, stylists) and collaborations with celebrities; managed venue scouting, invitations, and logistics. Prepared monthly activity reports and presented results to supervisors.
Marketing Manager at Floatley LLC
July 1, 2020 - September 1, 2023Led end-to-end content production cycles (photo & video) by planning, organizing, and coordinating activities; managed budgets and quality standards; collaborated with creative teams to develop brand-aligned concepts; supervised editing and ensured consistency and final quality; organized shoot logistics; developed and implemented marketing strategy including product offering and positioning; cross-functional collaboration with external PR team (Los Angeles) to align sales and marketing objectives; designed agile influencer marketing strategies to boost brand awareness and drive sales. Key results include partnerships with Good Morning America, DotDashMeredith, and Oprah leading to over $50k in sales and 20k+ clicks in 4 months.
Assistant Marketing Manager at 6ixty8ight Limited
November 1, 2017 - September 1, 2019Planned and created visual content with external talent; product selection and casting; art direction in collaboration with marketing leadership; managed contracts and logistics; collaborated with the marketing team to ensure cohesive visual identity; animated and managed social media accounts with pertinent content to drive traffic and engagement; regularly analyzed KPIs to identify focus areas and optimize performance.
Global Merchandise Assistant at DFS Group Limited (LVMH)
February 1, 2015 - September 1, 2017Coordinated content creation support for DFS partner brands; scheduling and logistics for assets; assisted on various visual projects (asset management, marketing operations for 'Masters of Time' event in Macau); supported brand management and communications for a range of DFS brands including watch brands (Chopard, Cartier, Longines) and luxury/fashion (Gucci, Balenciaga, Marc Jacobs, Longchamp); planned and executed in-store visual merchandising strategies in alignment with leadership; contributed to multi-million dollar sales growth through marketing initiatives and partnerships.
Regional CRM & Communication Assistant at Marc Jacobs (LVMH)
November 1, 2012 - January 1, 2015Coordinated with Asia-Pacific regional teams to ensure coherence of external communications with global strategy; organized events (VIC, regional press, stylists, celebrity collaborations); managed invitations and logistics; prepared monthly activity reports and presented to management.
Education
Certificate at Trailhead Salesforce – Genève, Suisse
December 1, 2025 - October 16, 2025Certificate at Squared Online – London, United Kingdom
November 1, 2025 - October 16, 2025Undergraduate in Communications at Cal State Fullerton – California, USA
January 1, 2012 - December 31, 2012Associate in Communications and Fashion Merchandise at Orange Coast College – California, USA
January 1, 2010 - December 31, 2012Undergraduate Program in Communications (1-year completion) at California State University, Fullerton
January 1, 2011 - January 1, 2012Associate Degree in Communications and Fashion Merchandise at Orange Coast College
January 1, 2009 - January 1, 2010Salesforce Trailhead Certification at Genève, Switzerland
December 1, 2025 - January 17, 2026Digital Marketing (Squared Online) at Squared Online, London
November 1, 2025 - January 17, 2026Qualifications
Salesforce Trailhead Certification
December 1, 2025 - October 16, 2025Digital Marketing Certificate
November 1, 2025 - October 16, 2025Salesforce Trailhead Certification
December 1, 2025 - January 17, 2026Digital Marketing (Squared Online)
November 1, 2025 - January 17, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
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