Diana Duprat

Led end-to-end content production (photo and video), planning and coordinating shoots; ensured adherence to budgets and quality standards. Collaborated with creative teams to develop visual concepts aligned with the brand, oversaw editing and retouching for coherence and final quality. Organized shoot logistics and on-site production. Developed a marketing strategy aligned with company objectives (offering and positioning). Collaborated cross-functionally with external PR (Los Angeles) to align sales and marketing efforts. Implemented influencer marketing strategies to boost brand awareness and drive sales. Achievements include securing partnerships with major outlets (Good Morning America, DotDash Meredith, Oprah) contributing to over $50k in sales and more than 20,000 clicks in four months.

Led end-to-end content production cycles (photo & video) by planning, organizing, and coordinating activities; managed budgets and quality standards; collaborated with creative teams to develop brand-aligned concepts; supervised editing and ensured consistency and final quality; organized shoot logistics; developed and implemented marketing strategy including product offering and positioning; cross-functional collaboration with external PR team (Los Angeles) to align sales and marketing objectives; designed agile influencer marketing strategies to boost brand awareness and drive sales. Key results include partnerships with Good Morning America, DotDashMeredith, and Oprah leading to over $50k in sales and 20k+ clicks in 4 months.

Planned and produced visual content with external talents: product selection, casting, and art direction (in collaboration with the marketing team), plus contract management and logistics. Worked with the marketing team to ensure concepts were coherent with brand identity. Managed social media accounts by delivering relevant, varied content to drive traffic and increase engagement. Regular KPI analysis to identify priorities and optimize performance.