In-House Creative Lead at Porsche Cars North America

• Established Porsche’s first in-house creative team to support integrated brand execution across channels and increase creative agility • Lead creative direction for integrated campaigns, experiential activations, and branded environments across North America • Lead project management to refine project scope and align stakeholders expectations, ensuring clear direction for complex initiatives • Lead cross-channel campaigns that integrate physical and digital touchpoints seamlessly • Develop concept-driven work spanning digital, social, film, retail, and live experiences • Partner with external agencies to co-create and execute large-scale brand initiatives • Translate brand strategy into compelling narratives that connect with modern audiences • Own brand guideline/corporate compliance by reviewing, approving and monitoring creative outputs against standards • Elevated storytelling across channels to align with premium, experience-led brand positioning

In-House Creative Lead at Porsche Cars North America

Established Porsche’s first in-house creative team to support integrated brand execution across channels and increase creative agility. Led creative direction for integrated campaigns, experiential activations, and branded environments across North America. Managed project scope, stakeholders, and cross-functional teams. Led cross-channel campaigns that integrate physical and digital touchpoints seamlessly. Developed concept-driven work spanning digital, social, film, retail, and live experiences. Partnered with external agencies to co-create and execute large-scale brand initiatives. Translated brand strategy into compelling narratives that connect with modern audiences. Oversaw brand guidelines and compliance by reviewing, approving, and monitoring outputs against standards. Elevated storytelling across channels to align with premium, experience-led brand positioning.

Digital Signage Program Manager at Porsche Cars North America

Supported rollout of nationwide digital experience platform across dealerships and experience centers, shaping a consistent retail brand experience. Project management: scoped work, set install dates, coordinated vendors and site visits. Developed content strategy for in-store storytelling and brand immersion. Created digital content tailored to U.S. market expectations, ensuring relevance and brand alignment. Managed a content ecosystem of 2,000+ assets across physical environments. Partnered with vendors and stakeholders to deliver cohesive retail brand experiences. Curated and scheduled assets within Grassfish and Scala CMS platforms.

Founder / Creative Director at Forward Designs

Founded and led a creative studio focused on branding, campaigns, and experiential design for 75+ clients annually. Developed concept-led solutions for 75+ clients annually across retail, corporate, and event spaces. Directed creative from idea through execution across digital, print, and environmental design. Led client presentations, pitches, and creative strategy sessions.

Design & Production Manager at Stampede Digital – Experiential Design and Installation

Led development of branded environments, trade show experiences, and installations from concept through production. Translated brand concepts into physical experiences through design and production. Managed teams, vendors, and fabrication workflows.