In-House Creative Lead · Porsche Cars North AmericaJan 2017 – Present · 9 yrs 11 mos
Established Porsche’s first in-house creative team to support integrated brand execution across channels and increase creative agility. Led creative direction for integrated campaigns, experiential activations, and branded environments across North America. Managed project scope, stakeholders, and cross-functional teams. Led cross-channel campaigns that integrate physical and digital touchpoints seamlessly. Developed concept-driven work spanning digital, social, film, retail, and live experiences. Partnered with external agencies to co-create and execute large-scale brand initiatives. Translated brand strategy into compelling narratives that connect with modern audiences. Oversaw brand guidelines and compliance by reviewing, approving, and monitoring outputs against standards. Elevated storytelling across channels to align with premium, experience-led brand positioning.