Dustin is a brand strategist working with mid-to-large businesses and agencies on brand positioning, pillars, and narrative. He built and sold two companies, Rent-a-Son and Kroft, before turning that experience into a strategy practice. Dustin works independently under his own name, based in the Greater Toronto Area.

Dustin Brand

Dustin is a brand strategist working with mid-to-large businesses and agencies on brand positioning, pillars, and narrative. He built and sold two companies, Rent-a-Son and Kroft, before turning that experience into a strategy practice. Dustin works independently under his own name, based in the Greater Toronto Area.

Available to hire

Dustin is a brand strategist working with mid-to-large businesses and agencies on brand positioning, pillars, and narrative. He built and sold two companies, Rent-a-Son and Kroft, before turning that experience into a strategy practice. Dustin works independently under his own name, based in the Greater Toronto Area.

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Work Experience

Freelance Brand Strategist at Dustin Kroft
May 1, 2025 - Present
I'm a brand strategist working with mid-to-large businesses and agencies on brand positioning, pillars, and narrative. I built and sold two companies, Rent-a-Son and Kroft, before turning that experience into a strategy practice. I work independently under my own name, based in the Greater Toronto Area.
Founder & President at KROFT
June 15, 2015 - February 28, 2026
Founder & President at Rent-a-Son
March 1, 2003 - June 15, 2015

Education

UI Design at Brainstation
May 1, 2025 - July 31, 2025

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Software & Internet

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