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I'm Dustin Hawks, a senior PR and communications leader with deep experience building global stories for brands across Europe, North America, and APAC. I design and execute executive communications, crisis response, and narrative development that align with business goals while navigating high-stakes media environments. I've led strategic communications and creative campaigns for brands including Bugatti, Paramount Pictures, Stora Enso, and Allianz, growing press coverage across North America and Europe by 45% and orchestrating launch programs, crisis planning, and stakeholder engagement across multiple markets.…I'm Dustin Hawks, a senior PR and communications leader with deep experience building global stories for brands across Europe, North America, and APAC. I design and execute executive communications, crisis response, and narrative development that align with business goals while navigating high-stakes media environments. I've led strategic communications and creative campaigns for brands including Bugatti, Paramount Pictures, Stora Enso, and Allianz, growing press coverage across North America and Europe by 45% and orchestrating launch programs, crisis planning, and stakeholder engagement across multiple markets.

Dustin Hawks

PR Freelancer, Copywriter, Screenwriter, +6

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I'm Dustin Hawks, a senior PR and communications leader with deep experience building global stories for brands across Europe, North America, and APAC. I design and execute executive communications, crisis response, and narrative development that align with business goals while navigating high-stakes media environments. I've led strategic communications and creative campaigns for brands including Bugatti, Paramount Pictures, Stora Enso, and Allianz, growing press coverage across North America and Europe by 45% and orchestrating launch programs, crisis planning, and stakeholder engagement across multiple markets.…I'm Dustin Hawks, a senior PR and communications leader with deep experience building global stories for brands across Europe, North America, and APAC. I design and execute executive communications, crisis response, and narrative development that align with business goals while navigating high-stakes media environments. I've led strategic communications and creative campaigns for brands including Bugatti, Paramount Pictures, Stora Enso, and Allianz, growing press coverage across North America and Europe by 45% and orchestrating launch programs, crisis planning, and stakeholder engagement across multiple markets.

Available to hire

I’m Dustin Hawks, a senior PR and communications leader with deep experience building global stories for brands across Europe, North America, and APAC. I design and execute executive communications, crisis response, and narrative development that align with business goals while navigating high-stakes media environments.

I’ve led strategic communications and creative campaigns for brands including Bugatti, Paramount Pictures, Stora Enso, and Allianz, growing press coverage across North America and Europe by 45% and orchestrating launch programs, crisis planning, and stakeholder engagement across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director of Public Relations & Copy Lead at Hungry Minds

January 1, 2024 - Present

Led PR and communications for a decentralized, fully remote publishing and creative studio. Supported founders and senior leadership with executive messaging, interview prep, internal alignment, risk management, and external positioning across international markets.

Head of Copy & PR at 3D Connexion

January 1, 2015 - December 31, 2018

Ran global PR in coordination with international offices and localization partners. Oversaw brand positioning, messaging, partner communications, and launch collateral.

Senior Marketing & PR Specialist at Kakao Games Europe

January 1, 2018 - December 31, 2021

Led PR and marketing for multiple titles across Europe, coordinating launches, media outreach, and partner communications; supported executives with messaging and crisis planning.

Head of Content & PR at Et Ego

January 1, 2012 - December 31, 2015

Led PR and content for a new game IP; defined world lore, tone, public language, creative direction, and coordinated with external PR agencies and partners.

Senior Publicist & Copywriter at ROCCAT Studios

January 1, 2009 - December 31, 2012

Responsible for global PR strategy for gaming hardware; supported leadership with launch positioning, crisis-sensitive messaging, and event planning.

Senior Brand Manager & Publicist at Bohemia Interactive

January 1, 2006 - December 31, 2009

Led PR and brand planning for gaming titles; advised on community-facing messaging, media relations, and partner collaborations across markets.

Editor-in-Chief at MetaCafe

January 1, 2000 - December 31, 2003

Edited daily editorial content, managed internal editorial calendar, and drove social/media coverage for a fast-moving online media outlet.

Publicist, Copywriter & Creative Consultant at Independent Practice

January 1, 2009 - December 31, 2021

Provided PR, copywriting, and creative consultation for European, North American, and APAC clients; built launch materials, crisis comms, and executive messaging.

Senior Brand Manager & Publicist at Arctic Theory

January 1, 2021 - December 31, 2024

Led PR, brand, and community communications for a new IP; developed narrative, tone, and public-facing messaging; coordinated with external partners and events.