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Social Media Specialist/Creative Lead with 8+ years of experience creating high-performing content, building digital communities, and developing growth-focused social media strategies. Built a personal audience of 50,000+ followers as a writer and content creator, helping brands increase engagement, sales, and brand awareness through audience-driven storytelling. Combines a psychology background with hands-on experience in content production, campaign management, and digital brand growth.…Social Media Specialist/Creative Lead with 8+ years of experience creating high-performing content, building digital communities, and developing growth-focused social media strategies. Built a personal audience of 50,000+ followers as a writer and content creator, helping brands increase engagement, sales, and brand awareness through audience-driven storytelling. Combines a psychology background with hands-on experience in content production, campaign management, and digital brand growth.

Dwitamas Asia

Creative Director, Social Media Manager, Content Creator, +6

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Social Media Specialist/Creative Lead with 8+ years of experience creating high-performing content, building digital communities, and developing growth-focused social media strategies. Built a personal audience of 50,000+ followers as a writer and content creator, helping brands increase engagement, sales, and brand awareness through audience-driven storytelling. Combines a psychology background with hands-on experience in content production, campaign management, and digital brand growth.…Social Media Specialist/Creative Lead with 8+ years of experience creating high-performing content, building digital communities, and developing growth-focused social media strategies. Built a personal audience of 50,000+ followers as a writer and content creator, helping brands increase engagement, sales, and brand awareness through audience-driven storytelling. Combines a psychology background with hands-on experience in content production, campaign management, and digital brand growth.

Available to hire

Social Media Specialist/Creative Lead with 8+ years of experience creating high-performing content, building digital communities, and developing growth-focused social media strategies. Built a personal audience of 50,000+ followers as a writer and content creator, helping brands increase engagement, sales, and brand awareness through audience-driven storytelling.

Combines a psychology background with hands-on experience in content production, campaign management, and digital brand growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Malay

Fluent

English

Advanced

Indonesian

Fluent

Work Experience

Executive Assistant & Social Media at PT Kim Taj Dyaksa

January 1, 2022 - January 1, 2026

Supported the CEO with personal needs, multiple business operations, strategic projects, stakeholder communications, and documentation. Managed digital marketing including content development and promotional campaigns. Conducted market research, trend analysis, and business coordination to support decision-making, operational efficiency, and business growth.

Personal Assistant to CEO at PT. Kim Taj Dyaks a (Property)

January 1, 2022 - December 31, 2026

Managed calendars, business and personal travel, appointments, and meeting coordination.

Personal Assistant to CEO at PT. Kim Taj Dyksa (Property)

January 1, 2022 - December 31, 2026

Managed calendars, business and personal travel, appointments, emails, letters, tax documents, and residence permits. Prepared reports and presentations; supported multiple lines of business and conducted basic research to aid decision-making.

Creative Lead & Social Media at PT Pesona Kuliner (CPSA)

January 1, 2021 - January 1, 2022

Led creative strategy and brand development for multiple F&B brands, strengthening brand positioning and customer engagement through social media. Developed and executed daily content, promotional campaigns, and marketing materials from concept creation to implementation on social media and on-ground activations. Strengthened franchise marketing systems and growth initiatives, contributing to a 150% increase in sales through integrated branding and promotional strategies.

Social Media Manager at PT. Persona Kuliner (C PSA)

January 1, 2021 - December 31, 2022

Led the company’s artistic vision and creative direction aligned with brand identity. Headed a creative team of social media managers, designers, writers, and videographers; shaped offline/online campaign concepts; translated business objectives into creative strategies; oversaw quality standards, aesthetic consistency across platforms, and the creative budget.

Creative Lead & Social Media at PT Aplikasi Digital Assistant

January 1, 2018 - January 1, 2021

Led a cross-functional team of copywriters, designers, and marketing staff to develop integrated campaigns and strengthen brand awareness for the Jobsmaid platform. Developed and executed social media content strategies to drive audience engagement and increase platform visibility across digital channels. Organized online and offline marketing initiatives, including job fairs and recruitment events, contributing to platform membership growth to more than 10,000 users within six months.

Head Creative at PT. Aplikasi Digital

January 1, 2018 - December 31, 2021

Dynamic professional with a strong track record in creative management and high-level executive support. Transitioned from Head of Creative to Personal Assistant to CEO, developing exceptional skills in strategic coordination, operational management, and business communication. Skills include aligning creative ideas with business objectives, leading offline and online campaigns, and maintaining brand reputation through organized, results-driven approaches. Recognized for leadership and creative excellence in multi-disciplinary teams.