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Driven by change, challenge, and AI innovation, I enjoy developing projects with a strong business impact. With a background in data and digital marketing, I am convinced that data and AI are the key drivers for creating sustainable performance and generating long-term growth. SEO/SEM and digital growth professional with experience across technical SEO, semantic strategy, content/UX collaboration, and performance reporting dashboards, delivering visibility and measurable acquisition results.…Driven by change, challenge, and AI innovation, I enjoy developing projects with a strong business impact. With a background in data and digital marketing, I am convinced that data and AI are the key drivers for creating sustainable performance and generating long-term growth. SEO/SEM and digital growth professional with experience across technical SEO, semantic strategy, content/UX collaboration, and performance reporting dashboards, delivering visibility and measurable acquisition results.

Dylan Ipás

SEO Expert, Digital Marketer, Marketing Analyst, +1

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Driven by change, challenge, and AI innovation, I enjoy developing projects with a strong business impact. With a background in data and digital marketing, I am convinced that data and AI are the key drivers for creating sustainable performance and generating long-term growth. SEO/SEM and digital growth professional with experience across technical SEO, semantic strategy, content/UX collaboration, and performance reporting dashboards, delivering visibility and measurable acquisition results.…Driven by change, challenge, and AI innovation, I enjoy developing projects with a strong business impact. With a background in data and digital marketing, I am convinced that data and AI are the key drivers for creating sustainable performance and generating long-term growth. SEO/SEM and digital growth professional with experience across technical SEO, semantic strategy, content/UX collaboration, and performance reporting dashboards, delivering visibility and measurable acquisition results.

Available to hire

Driven by change, challenge, and AI innovation, I enjoy developing projects with a strong business impact. With a background in data and digital marketing, I am convinced that data and AI are the key drivers for creating sustainable performance and generating long-term growth.

SEO/SEM and digital growth professional with experience across technical SEO, semantic strategy, content/UX collaboration, and performance reporting dashboards, delivering visibility and measurable acquisition results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Python

Intermediate

Prompt Engineering

Intermediate

Language

French

Advanced

English

Advanced

Spanish; Castilian

Intermediate

Chinese

Beginner

Work Experience

SEO / GEO Strategy (Real Estate Portals); Negotiation & Management; SE A & Social Ads (Meta); Social Media; Online Reputation

September 1, 2025 - Present

Since 2025, responsible for negotiation and management of real estate portals, including partner engagement, cost optimization, improved visibility, and lead generation. Own SEO/GEO strategy prioritization, performance monitoring, semantic and technical recommendations, and partner coordination. Handle SEA & Social Ads (Meta) acquisition strategy, performance analysis, budget allocation, and ROI optimization. Manage social media KPIs/strategy implementation and online reputation management, including property visibility strategy, review monitoring, recommendations to optimize local listings (Google Business Profile), and brand image consistency. Build and maintain performance dashboards in Looker Studio for SEO/SEA/social/leads with monthly reporting.

SEO Consultant / SEO Project Manager at Orpi

August 1, 2023 - Present

Led development and implementation of the 2024/2025 SEO strategy for Orpi, improving site visibility and organic performance. Coordinated SEO and technical teams to ensure project efficiency and alignment of priorities. Conducted internal SEO awareness training within the Orpi cooperative. Executed targeted customer acquisition strategies focused on buyers, sellers, tenants, and landlords. Created and optimized SEO templates while managing and coordinating SEO tickets with development and UX/UI teams. Performed technical audits, netlinking analyses, and semantic analyses to optimize internal linking and improve overall site performance. Developed a robust local SEO strategy, optimizing Google My Business listings for stronger local presence. Supervised content and netlinking initiatives to elevate the ranking of Orpi.co m.

SEO Consultant (Project Management, Audits, Reporting) at Levallois Perret (SEO consulting/marketing role)

February 1, 2022 - July 31, 2023

Managed diverse B2B, B2C, e-commerce, and editorial accounts, delivering tailored SEO consulting and optimization solutions. Built comprehensive SEO optimization roadmaps driving impactful strategies to enhance visibility and traffic. Conducted technical, semantic, and internal linking audits to identify improvement opportunities. Executed strategic link-building initiatives to increase domain authority and search rankings. Performed in-depth on-page SEO analysis delivering actionable insights. Created dynamic reporting dashboards in Looker Studio (GA4 + GSC) to visualize KPIs and track SEO progress. Used SEMrush for precise position monitoring with competitive insights. Developed semantic data dashboards to enhance insights and inform strategic decisions. Worked with tools including Google Analytics, Google Data Studio/Looker Studio, Google Ads, Google Search Console, SEMrush, Majestic, Oncrawl, Sistrix, and Python.

SEO Project Manager / SEO Consultant (On-page & Technical) at Levallois Perret (prior role)

September 1, 2021 - January 31, 2022

Spearheaded definition and implementation of targeted SEO strategies to optimize brand visibility and drive organic growth. Enhanced on-page SEO elements including titles and meta descriptions and crafted SEO-oriented content structures to boost search rankings. Performed performance analysis and tracking using tools such as SEMrush and Screaming Frog, delivering actionable insights via dashboards and competitive analysis for continuous improvement.

SEO Analyst / SEO Web Marketer at St Nom / L a Brétèche (prior role)

September 1, 2020 - August 31, 2021

Defined and implemented SEO strategies for multiple brands: drafted briefs, prioritized SEO tasks and projects, tested and validated SEO rules/optimizations in technical projects, and led teams to ensure practical application of SEO advice. Modified on-page SEO elements such as titles and meta descriptions and created content structures (including silo and semantic structures) per site. Wrote SEO-oriented short texts, researched sites willing to link, and developed internal tracking tools to facilitate SEO tracking. Analyzed crawl reports from tools like SEMrush, Screaming Frog, and Google Search Console; performed competitive analysis; created dashboards and monitored rankings; delivered recommendations ensuring SEO was central to marketing actions.

Web Marketing Assistant (SEO/Analytics) at Company in Gothenburg (prior role)

February 1, 2019 - August 31, 2019

Assisted the web manager in optimizing site searches using SEO and Google Analytics. Conducted competitive analysis of products and pricing and provided future recommendations. Participated in defining product catalog structure for Norway/Sweden/Denmark. Assisted in proofreading catalog pages with text and pricing corrections.