Dylan Ipás

Since 2025, responsible for negotiation and management of real estate portals, including partner engagement, cost optimization, improved visibility, and lead generation. Own SEO/GEO strategy prioritization, performance monitoring, semantic and technical recommendations, and partner coordination. Handle SEA & Social Ads (Meta) acquisition strategy, performance analysis, budget allocation, and ROI optimization. Manage social media KPIs/strategy implementation and online reputation management, including property visibility strategy, review monitoring, recommendations to optimize local listings (Google Business Profile), and brand image consistency. Build and maintain performance dashboards in Looker Studio for SEO/SEA/social/leads with monthly reporting.

Led development and implementation of the 2024/2025 SEO strategy for Orpi, improving site visibility and organic performance. Coordinated SEO and technical teams to ensure project efficiency and alignment of priorities. Conducted internal SEO awareness training within the Orpi cooperative. Executed targeted customer acquisition strategies focused on buyers, sellers, tenants, and landlords. Created and optimized SEO templates while managing and coordinating SEO tickets with development and UX/UI teams. Performed technical audits, netlinking analyses, and semantic analyses to optimize internal linking and improve overall site performance. Developed a robust local SEO strategy, optimizing Google My Business listings for stronger local presence. Supervised content and netlinking initiatives to elevate the ranking of Orpi.co m.

Managed diverse B2B, B2C, e-commerce, and editorial accounts, delivering tailored SEO consulting and optimization solutions. Built comprehensive SEO optimization roadmaps driving impactful strategies to enhance visibility and traffic. Conducted technical, semantic, and internal linking audits to identify improvement opportunities. Executed strategic link-building initiatives to increase domain authority and search rankings. Performed in-depth on-page SEO analysis delivering actionable insights. Created dynamic reporting dashboards in Looker Studio (GA4 + GSC) to visualize KPIs and track SEO progress. Used SEMrush for precise position monitoring with competitive insights. Developed semantic data dashboards to enhance insights and inform strategic decisions. Worked with tools including Google Analytics, Google Data Studio/Looker Studio, Google Ads, Google Search Console, SEMrush, Majestic, Oncrawl, Sistrix, and Python.