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I'm a Product & UX Designer with 8+ years of experience across branding agencies, marketing and B2B SaaS, currently leading UX and conversion optimisation at Atlas in Dublin. I ground my work in user research and behavioural data, using Mouseflow session analysis, usability testing and competitive benchmarking to identify friction and design solutions that measurably improve performance. At Atlas I led a full website redesign (UX/UI) that reduced bounce rate and increased session duration post-launch. I'm seeking a senior UX or Product Design role with an established Dublin-based team where research and data are genuinely part of the design process.…I'm a Product & UX Designer with 8+ years of experience across branding agencies, marketing and B2B SaaS, currently leading UX and conversion optimisation at Atlas in Dublin. I ground my work in user research and behavioural data, using Mouseflow session analysis, usability testing and competitive benchmarking to identify friction and design solutions that measurably improve performance. At Atlas I led a full website redesign (UX/UI) that reduced bounce rate and increased session duration post-launch. I'm seeking a senior UX or Product Design role with an established Dublin-based team where research and data are genuinely part of the design process.

Dylan Panetta

UX Designer, Product Designer, Graphic Designer, +2

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I'm a Product & UX Designer with 8+ years of experience across branding agencies, marketing and B2B SaaS, currently leading UX and conversion optimisation at Atlas in Dublin. I ground my work in user research and behavioural data, using Mouseflow session analysis, usability testing and competitive benchmarking to identify friction and design solutions that measurably improve performance. At Atlas I led a full website redesign (UX/UI) that reduced bounce rate and increased session duration post-launch. I'm seeking a senior UX or Product Design role with an established Dublin-based team where research and data are genuinely part of the design process.…I'm a Product & UX Designer with 8+ years of experience across branding agencies, marketing and B2B SaaS, currently leading UX and conversion optimisation at Atlas in Dublin. I ground my work in user research and behavioural data, using Mouseflow session analysis, usability testing and competitive benchmarking to identify friction and design solutions that measurably improve performance. At Atlas I led a full website redesign (UX/UI) that reduced bounce rate and increased session duration post-launch. I'm seeking a senior UX or Product Design role with an established Dublin-based team where research and data are genuinely part of the design process.

Available to hire

I’m a Product & UX Designer with 8+ years of experience across branding agencies, marketing and B2B SaaS, currently leading UX and conversion optimisation at Atlas in Dublin. I ground my work in user research and behavioural data, using Mouseflow session analysis, usability testing and competitive benchmarking to identify friction and design solutions that measurably improve performance.

At Atlas I led a full website redesign (UX/UI) that reduced bounce rate and increased session duration post-launch. I’m seeking a senior UX or Product Design role with an established Dublin-based team where research and data are genuinely part of the design process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

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Expert

Work Experience

UX/UI Designer / Creative Content Manager at Atlas

November 1, 2022 - Present

Led end-to-end UX/UI redesign of the Atlas HXM website — restructuring information architecture, navigation and conversion flows to align with a major brand repositioning. Used Mouseflow behavioural analysis to identify pricing page friction, combining findings with competitive benchmarking and usability testing to propose and validate solutions. Reduced homepage bounce rate from 62% to 53% and increased average session duration post-launch through research-led design iterations. Developed primary user personas from sales team interviews and user research to inform navigation strategy and messaging hierarchy. Partnered with web engineering lead to deliver cohesive, research-driven digital experiences across two phases of the redesign.

Graphic Designer at Custodian

January 1, 2021 - October 1, 2022

Led design delivery on national campaigns for Fáilte Ireland and IDL/Absolut — managing brand consistency across all touchpoints for large-scale rollouts.

Graphic Designer at RichardsDee

September 1, 2017 - December 1, 2020

Worked across brand identity and design projects for national and international clients including Ervia, Energia, Irish Ferries and SEAI — building a strong foundation in visual systems and brand strategy.