EM REAYS

Sr. UX/UI Designer - Product Designer at Veripark Europe

Worked closely with designers and developers to establish a scalable design system adopted across VeriPark's B2B, B2C, and SaaS solutions. Reduced design work time by 65% by creating a design system actively used in 4 products and impacting a total of 15 projects. Mentored 5 interns and 3 team members in DesOps, with 80% of mentees achieving promotions or leadership roles within 18 months. Analyzed user feedback to drive UX updates, improving user satisfaction and reducing pain points. Partnered with Q&A on usability and A/B testing to validate concepts before production.

Art Director - UX&UI Designer at Project House - Member of HAVAS

Collaborated with creative directors, copywriters, and developers to design UX/UI for websites, mobile apps, and digital ads. Handled end-to-end design processes from wireframing to final designs delivered to development teams. Conducted A/B and User Testing to optimize designs before deployment.

Jr. Web Designer at gri{creative}agency

Duplicated and designed sub-pages from Sr. Art Directors and created alternative concepts for clients. Created images for social media accounts.

Jr. Designer at PixelPlus

Started as an intern and learned design thinking, design, and development processes. Designed mailings, social media posts, and arranged sub-pages based on Sr. Art Directors' work.

Sr. UX/UI Designer - Product Designer at VeriPark

Collaborated with cross-functional teams to define and execute product vision for B2B, B2C, and SaaS platforms. Led the design of complex B2B transactional modules, simplified intranet workflows, and improved data clarity to reduce user errors. Owned end-to-end design process from discovery to prototyping and usability testing; mentored junior and mid-level designers.

Art Director - UX & UI Designer at Project House - HAVAS

Designed and delivered corporate websites, intranets, campaign microsites, and e-commerce platforms for major brands in automotive, retail, finance, and FMCG. Led design lifecycle from wireframes to high-fidelity deliverables; collaborated with creative directors, copywriters, and marketing teams. Created reusable UI patterns and visual systems, improving consistency across multiple projects. Conducted usability and A/B testing to optimize engagement and conversions.

Junior Web Designer at gr{ creative } agency

Duplicated and designed sub-pages, explored alternative concepts, and produced visuals for client projects including social media assets.