EP

Elisabetta Persiani

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I’m Elisabetta Persiani, a brand strategist and creative director based in Barcelona. I have developed 25+ years of international experience across FMCG and B2B environments.

About

I’m Elisabetta Persiani, a brand strategist and creative director based in Barcelona.

I have developed 25+ years of international experience across FMCG and B2B environments. I combine strategic brand positioning with creative direction—shaping visual identity, customer-facing journeys, and content that is clear, engaging, and commercially relevant.

I’ve worked with teams and partners from companies like Mars, Lavazza, Barry Callebaut, Royal Caribbean, Henkel, and Bluesun Consumer Brands, while also managing direct client relationships and complex operational needs. Today, as Founder & Creative Director of E-M Concept Atelier, I lead concept development and creative direction across brand identity, web design, social content, and events—bringing storytelling to life in multilingual, customer-centered experiences.

  • Joined October 2026

Languages

  • ItalianFluent
  • EnglishFluent
  • Spanish; CastilianFluent

Industry experience

  • Consumer Goods
  • Travel & Hospitality
  • Media & Entertainment
  • Retail
  • Professional Services

More experts in Barcelona, Spain

Projects · 1

Work experience· 10 roles

Founder & Creative Director · E-M Concept AtelierJan 2026 – Present · 11 mos

Developing a multidisciplinary creative studio focused on brand identity, web design, creative direction, social content, events, and visual communication. Leads concept development, brand strategy, communication, client-facing work, content, and creative direction, collaborating with professional photography, video, and visual storytelling capabilities.

Senior Customer Care VIP – Italian Market · TheFork (TripAdvisor)Sep 2021 – Present · 5 yrs 3 mos

Provide dedicated support to VIP partner restaurants (including Michelin-starred venues) to ensure exceptional service and long-term partnership success. Manage complex operational and technical requests across email, chat, and phone, using a consultative approach while maintaining premium standards. Collaborate with internal teams (Sales, Account Management, Product) to optimize the customer journey and reinforce TheFork’s premium positioning. Apply analytical insight and empathetic communication to deliver outstanding satisfaction and loyalty among top-tier partners.

Global Trade Marketing Manager · Bluesun Consumer BrandsSep 2019 – Jun 2020 · 10 mos

Led global trade marketing strategy across Belgium, Spain, Portugal, France, Nordics, and DACH, managing a team of 10 (2 direct, 8 indirect) and the full trade marketing budget. Designed and implemented global category and communication strategies adapted to regional market needs. Developed international trade fairs, POS innovation, and promotional frameworks aligned with brand and business KPIs.

Trade Marketing Manager – Eurozone · Royal Caribbean CruisesFeb 2018 – Jul 2018 · 6 mos
Trade Marketing Manager – Eurozone · Royal Caribbean Cruises (Royal Caribbean, Celebrity Cruises, Azamara)Feb 2018 – Jul 2018 · 6 mos
Trade Marketing Manager – Southern Europe · Barry CallebautMar 2015 – Jan 2018 · 2 yrs 11 mos
Marketing & Trade Marketing Director – Spain · Lavazza – VendomatSep 2012 – Sep 2013 · 1 yr 1 mo
Group Brand Manager – Chocolate Division · Mars Inc.Sep 2005 – Jul 2012 · 6 yrs 11 mos

Education· 7

Master’s in Digital Marketing · Neetwork Business School2020
Master’s in Business Communication · Ca’ Foscari University2001
Degree in Business Economics (with Honors) · University of Florence2000
Classical Studies Diploma · Liceo Classico Galileo, Florence1996

Certifications and awards

Reiki Usui Master (practitioner)2030 – 2026

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