I’m Emma Carey Baxendale, a multidisciplinary Creative Director, fine artist, and creative entrepreneur with 20+ years of experience shaping visual stories across art, spaces, and short-form video. My work blends fine art mastery with modern Reels strategy—creating cinematic property walkthroughs, thoughtful interior staging, and original artistic content that helps brands feel distinct and memorable. Based in West Didsbury, Manchester, I’ve scaled a verified Instagram community (21k+ followers) and built a strong professional network on LinkedIn (3k+), using consistent content batching, set styling, and end-to-end production workflows. I also lead creative businesses and client commissions, translating visual concepts into high-impact campaigns and curated art experiences for clients across the UK and Southern Spain.

Emma Carey Baxendale

I’m Emma Carey Baxendale, a multidisciplinary Creative Director, fine artist, and creative entrepreneur with 20+ years of experience shaping visual stories across art, spaces, and short-form video. My work blends fine art mastery with modern Reels strategy—creating cinematic property walkthroughs, thoughtful interior staging, and original artistic content that helps brands feel distinct and memorable. Based in West Didsbury, Manchester, I’ve scaled a verified Instagram community (21k+ followers) and built a strong professional network on LinkedIn (3k+), using consistent content batching, set styling, and end-to-end production workflows. I also lead creative businesses and client commissions, translating visual concepts into high-impact campaigns and curated art experiences for clients across the UK and Southern Spain.

Available to hire

I’m Emma Carey Baxendale, a multidisciplinary Creative Director, fine artist, and creative entrepreneur with 20+ years of experience shaping visual stories across art, spaces, and short-form video. My work blends fine art mastery with modern Reels strategy—creating cinematic property walkthroughs, thoughtful interior staging, and original artistic content that helps brands feel distinct and memorable.

Based in West Didsbury, Manchester, I’ve scaled a verified Instagram community (21k+ followers) and built a strong professional network on LinkedIn (3k+), using consistent content batching, set styling, and end-to-end production workflows. I also lead creative businesses and client commissions, translating visual concepts into high-impact campaigns and curated art experiences for clients across the UK and Southern Spain.

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Work Experience

Creative Director & Founder at Carey Baxendale Art Collections & Visual Media
December 1, 2021 - Present
Lead creative direction and visual production for digital media and curated art projects. Scale a verified personal brand and studio output using content batching and mobile cinematic workflows (lighting, audio, filming, and editing). Deliver tailored commissions and commercial partnerships including staging spaces, managing art collections, and concept-to-delivery visual storytelling for high-net-worth clients, interior designers, and European galleries. Manage end-to-end business operations including P&L, logistics, digital campaigns, and legal compliance.
Managing Director at Kids 1st Steps Ltd
February 1, 2016 - July 1, 2024
Oversee corporate strategy and operational governance across a multi-faceted enterprise. Manage financial governance, HR, and operational efficiency while building and leading creative and educational teams. Ensure regulatory compliance and stakeholder reporting, providing leadership across day-to-day performance and long-term planning.
Assistant Head of Design & Technology at Newall Green High School
September 1, 2007 - February 1, 2016
Provide curriculum leadership for visual arts, digital marketing, graphics, and spatial design programs. Mentor early-career educators and lead continuous professional development (CPD) in creative methodologies, supporting teaching quality and department progression.
Teacher of Art, ICT & Graphics at Coppenhall High School
September 1, 2003 - July 1, 2007
Deliver cross-disciplinary instruction combining fine art, graphic communications, and digital media. Support student development across visual and digital subjects by planning and teaching engaging, creative lessons aligned to curriculum expectations.

Education

MA Fine Art & Marketing at Manchester Metropolitan University
January 1, 2007 - January 1, 2009
PGCE Secondary Art & Design at Manchester Metropolitan University
January 1, 2002 - January 1, 2003
PGCE Professional Mentor Certification at Manchester Metropolitan University
January 1, 2016 - January 1, 2024
MA Teaching & Learning at Edge Hill University
January 1, 2004 - January 1, 2006
BA (Hons) Design at University of Ulster, Belfast
January 11, 2030 - September 2, 2026
BTEC Diploma & GNVQ Advanced in Art & Design (Distinction Honors) at NEIFHE, Northern Ireland
January 11, 2030 - September 2, 2026

Qualifications

PGCE Professional Mentor Certification
January 1, 2016 - January 1, 2024

Industry Experience

Media & Entertainment, Real Estate & Construction, Education, Professional Services, Retail, Travel & Hospitality, Other