Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Ibrahim Kharma, a digital marketing and campaign specialist who bridges creative design with data-driven strategy. I’m currently studying Digital Marketing at the University of Zarqa, and I focus on building end-to-end campaigns that connect brands with audiences through both organic content and performance advertising.…

Ibrahim Kharma

Digital Marketer, Social Media Manager, Content Strategist, +2





I’m Ibrahim Kharma, a digital marketing and campaign specialist who bridges creative design with data-driven strategy. I’m currently studying Digital Marketing at the University of Zarqa, and I focus on building end-to-end campaigns that connect brands with audiences through both organic content and performance advertising.…

Available to hire

I’m Ibrahim Kharma, a digital marketing and campaign specialist who bridges creative design with data-driven strategy. I’m currently studying Digital Marketing at the University of Zarqa, and I focus on building end-to-end campaigns that connect brands with audiences through both organic content and performance advertising.

Skills

Instagram

SEO

Experience Level

Instagram

Intermediate

SEO

Intermediate

Language

Arabic

Fluent

English

Intermediate

Work Experience

Digital Marketing Specialist at Guwspot

January 1, 2025 - Present

Designed and executed comprehensive digital marketing and advertising strategies for commercial and hospitality projects, combining organic social media management with paid performance campaigns. Built a Minimum Viable Product (MVP) for a smart transportation application focused on public transit routes in Zarqa and Amman, helping translate product needs into a usable project prototype. Created cohesive content plans and content calendars, and produced brand visuals using Canva and Adobe Creative Suite tools. Used analytics and data-driven insights to optimize social engagement, improve audience retention, and increase campaign performance through iterative adjustments based on results from organic and paid channels.

Content Marketing Strategist & Campaign Creator at Civic Engagement & Gen Z Voting Awareness Initiative

January 1, 2024 - August 1, 2025

Developed a data-driven content strategy for Gen Z (ages 18–25) to encourage democratic participation and address skepticism around voting. Created a targeted multi-format campaign optimized for TikTok and Instagram Reels, built around participation (“Why Vote?”), cultural relevance through POVs and trends, and community engagement concepts (e.g., WhatsApp group dynamics) to make voting feel collaborative among peers. Wrote conversion-focused messaging and hooks with clear calls-to-action, including “Your Vote = Your Voice. Don't Mute Yourself,” aiming to shift behavior from passive scrolling to active civic action.