Ibrahim Kharma

Designed and executed comprehensive digital marketing and advertising strategies for commercial and hospitality projects, combining organic social media management with paid performance campaigns. Built a Minimum Viable Product (MVP) for a smart transportation application focused on public transit routes in Zarqa and Amman, helping translate product needs into a usable project prototype. Created cohesive content plans and content calendars, and produced brand visuals using Canva and Adobe Creative Suite tools. Used analytics and data-driven insights to optimize social engagement, improve audience retention, and increase campaign performance through iterative adjustments based on results from organic and paid channels.

Developed a data-driven content strategy for Gen Z (ages 18–25) to encourage democratic participation and address skepticism around voting. Created a targeted multi-format campaign optimized for TikTok and Instagram Reels, built around participation (“Why Vote?”), cultural relevance through POVs and trends, and community engagement concepts (e.g., WhatsApp group dynamics) to make voting feel collaborative among peers. Wrote conversion-focused messaging and hooks with clear calls-to-action, including “Your Vote = Your Voice. Don't Mute Yourself,” aiming to shift behavior from passive scrolling to active civic action.