Available to hire
My name is Eric Reid. I am an Architectural Designer and Visual Artist from Canada, now based in Australia, with over 16 years of experience across architecture and visualisation. I specialise in developing detailed 3D models that are used to test, refine, and communicate design through visual narratives. My background in Architecture and Psychology informs how I approach space — focusing on perception, experience, and how people connect to space. Shaped by working across different cultures, this perspective informs how I translate design into clear, meaningful visual outcomes.
Experience Level
Language
English
Fluent
Work Experience
Founder at ESR-dc
January 1, 2010 - PresentFounded ESR-dc, an architectural visualisation studio focused on creating visual narratives that support design, communication, and marketing. Developed a BIM-led workflow translating detailed 3D models into immersive, atmospheric visuals. Lead and deliver projects directly with developers, architects, and design teams — producing renderings, animations, and VR experiences from concept through to final delivery.
Architectural Designer at Archidiom
January 1, 2023 - January 1, 2026Worked across feasibility, design development, and documentation for townhouse, mid-rise, and tower projects. Developed coordinated BIM models in Revit, produced DA packages, and collaborated with consultants. Produced high-quality visualisations for client presentations and marketing, supporting design development and improving project communication.
Visualization Manager at Hariri Pontarini Architects
January 1, 2015 - January 1, 2018Led the production of visualisation work across commercial and institutional projects. Developed detailed 3D models and produced renderings, animations, and presentation visuals for competitions and client engagement. Worked closely with design teams to translate complex architectural ideas into clear, aligned visual narratives.
Project Designer at WORKshop Inc.
January 1, 2014 - January 1, 2015Managed design prototyping and on-site construction, developing a strong foundation in making, detailing, and how projects are realised, which informs my approach to modelling and visualisation.
Site Supervisor at Urban Core
January 1, 2011 - January 1, 2014Overseen project execution on-site, focusing on the realization of design intent through construction processes.
Education
Bachelor of Architectural Science at Ryerson University
January 1, 2009 - January 1, 2014History & Theory of Architecture at Carleton University
January 1, 2008 - January 1, 2009Qualifications
Industry Experience
Professional Services
About me and a curated selection of Visualization projects for clients around the world.
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