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Each Own Design Co is the design practice of art director and designer Adam Selcke. It partners with small brands to help them grow, and supports larger teams with experienced creative direction, branding, and digital design. From concept to launch, the work is practical, thoughtful, and tailored to each brand or client. The practice extends into production across digital and print, including shoot direction, production-ready assets and specifications, and close collaboration with developers and vendors. The result is work that is as considered in execution as it is in concept. Based in Amsterdam, working worldwide.…Each Own Design Co is the design practice of art director and designer Adam Selcke. It partners with small brands to help them grow, and supports larger teams with experienced creative direction, branding, and digital design. From concept to launch, the work is practical, thoughtful, and tailored to each brand or client. The practice extends into production across digital and print, including shoot direction, production-ready assets and specifications, and close collaboration with developers and vendors. The result is work that is as considered in execution as it is in concept. Based in Amsterdam, working worldwide.

Adam Selcke

Art Director, Designer, Creative Director, +3

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Each Own Design Co is the design practice of art director and designer Adam Selcke. It partners with small brands to help them grow, and supports larger teams with experienced creative direction, branding, and digital design. From concept to launch, the work is practical, thoughtful, and tailored to each brand or client. The practice extends into production across digital and print, including shoot direction, production-ready assets and specifications, and close collaboration with developers and vendors. The result is work that is as considered in execution as it is in concept. Based in Amsterdam, working worldwide.…Each Own Design Co is the design practice of art director and designer Adam Selcke. It partners with small brands to help them grow, and supports larger teams with experienced creative direction, branding, and digital design. From concept to launch, the work is practical, thoughtful, and tailored to each brand or client. The practice extends into production across digital and print, including shoot direction, production-ready assets and specifications, and close collaboration with developers and vendors. The result is work that is as considered in execution as it is in concept. Based in Amsterdam, working worldwide.

Available to hire

Each Own Design Co is the design practice of art director and designer Adam Selcke. It partners with small brands to help them grow, and supports larger teams with experienced creative direction, branding, and digital design. From concept to launch, the work is practical, thoughtful, and tailored to each brand or client.

The practice extends into production across digital and print, including shoot direction, production-ready assets and specifications, and close collaboration with developers and vendors. The result is work that is as considered in execution as it is in concept.

Based in Amsterdam, working worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance at Each Own Design Co BV

January 1, 2026 - Present

Strategic design partnership providing creative clarity to brands, supporting small companies’ growth and larger teams with experienced creative direction, branding, and digital design.

Senior Art Director at Synchrony

December 1, 2024 - May 31, 2026

Designed email campaigns and digital creative for Goldmind (Synchrony’s in-house creative agency), supporting retail portfolio work including Amazon, Discount Tire, Venmo, Synchrony Project Card, and Synchrony Pay Later. Created credit card artwork for Synchrony, At Home, and Belk. Collaborated with cross-functional teams to elevate design standards while maintaining cohesive brand identity and integrating AI thoughtfully.

Senior Art Director at Havas

January 1, 2021 - August 1, 2024

Led art direction on the AutoZone account, managing mid and junior art directors across brand campaign work and organic/paid social. Art directed 50+ instructional videos for AutoZone's YouTube channel and directed 25+ POV videos for Instagram and TikTok. Created a B2B campaign for Duralast, overseeing video shoots, visual effects, product photography, and display. Developed concepts, scripts, and designs for business pitches and helped secure wins for Treehouse Foods and Adidas.

Co-Founder / Creative Director at SetMatchup

January 1, 2017 - March 1, 2024

Directed SetMatchup's creative vision, leading design, feature development, and expansion to new tennis clubs. Designed the brand’s visual identity including logo, website, emails, social media, and marketing materials.

Senior Production Designer at Havas

November 1, 2015 - January 1, 2021

Redesigned the product page on AmericanSpirit.com to improve consumer education and premium presentation. Led migration of the Natural American Spirit website to a new CMS, taking on UX, design, and production roles to improve performance and consistency. Managed end-to-end digital production with developer handoffs for custom web experiences and coordinated multi-format deliverables (web, email, print, packaging, POS) with high attention to detail.

Senior Designer at Dentsu

November 1, 2009 - October 1, 2015

Collaborated with strategists and stakeholders to create a brand guide for the US Open Tennis Championships. Designed logos for NCAA Kraft Fight Hunger Bowl game and Huddle to Fight Hunger Feeding America initiative. Conducted research and design audits to develop unique perspectives for brand graphics, campaign identities, and design execution across print, digital, and interactive platforms.

Designer at VSA Partners

June 1, 2008 - October 1, 2009