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Candice Ward is a brand strategist, food photographer, and digital content creator who helps food and hospitality brands grow through compelling visual storytelling and performance-driven marketing. She has produced branded campaigns, recipes, photography, and video content for companies including Eagle Brand Milk, Crisco, SafewayChocolate, Joy Cone Co., Land O’ Lakes, and more. With a 10 year background in sales and marketing, Candice combines creative content with strategic thinking to help brands increase visibility, engagement, and revenue through modern digital marketing.…Candice Ward is a brand strategist, food photographer, and digital content creator who helps food and hospitality brands grow through compelling visual storytelling and performance-driven marketing. She has produced branded campaigns, recipes, photography, and video content for companies including Eagle Brand Milk, Crisco, SafewayChocolate, Joy Cone Co., Land O’ Lakes, and more. With a 10 year background in sales and marketing, Candice combines creative content with strategic thinking to help brands increase visibility, engagement, and revenue through modern digital marketing.

Candice Ward

Brand Strategist, Content Creator, Marketing Strategist, +2

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Candice Ward is a brand strategist, food photographer, and digital content creator who helps food and hospitality brands grow through compelling visual storytelling and performance-driven marketing. She has produced branded campaigns, recipes, photography, and video content for companies including Eagle Brand Milk, Crisco, SafewayChocolate, Joy Cone Co., Land O’ Lakes, and more. With a 10 year background in sales and marketing, Candice combines creative content with strategic thinking to help brands increase visibility, engagement, and revenue through modern digital marketing.…Candice Ward is a brand strategist, food photographer, and digital content creator who helps food and hospitality brands grow through compelling visual storytelling and performance-driven marketing. She has produced branded campaigns, recipes, photography, and video content for companies including Eagle Brand Milk, Crisco, SafewayChocolate, Joy Cone Co., Land O’ Lakes, and more. With a 10 year background in sales and marketing, Candice combines creative content with strategic thinking to help brands increase visibility, engagement, and revenue through modern digital marketing.

Available to hire

Candice Ward is a brand strategist, food photographer, and digital content creator who helps food and hospitality brands grow through compelling visual storytelling and performance-driven marketing. She has produced branded campaigns, recipes, photography, and video content for companies including Eagle Brand Milk, Crisco, SafewayChocolate, Joy Cone Co., Land O’ Lakes, and more.

With a 10 year background in sales and marketing, Candice combines creative content with strategic thinking to help brands increase visibility, engagement, and revenue through modern digital marketing.

Skills

Branding

Copywriting

Email Marketing

Experience Level

Branding

Expert

Copywriting

Expert

Email Marketing

Expert

Language

English

Fluent

Work Experience

Client Development Executive - Key Accounts at SAP Concur

January 1, 2019 - September 30, 2019

Achieved 90% quota in the first month; managed key accounts and partnered with internal teams to drive growth.

Regional Sales Executive - Small Business at SAP Concur

November 1, 2016 - December 31, 2018

Achieved 135% quota in Q1 2017 and 103% in Q2 2017; Eagle Award for 120% quarterly quota; 2017 Presidents Club – Top 30% in the company.

Founder at Eat More Cake by Candice

July 1, 2016 - Present

Develop and execute digital campaigns, including recipe content, video, and brand storytelling to drive awareness and engagement across Instagram, Pinterest, and email.

Territory Manager at Salix Pharmaceuticals

April 1, 2014 - August 31, 2015

Managed sales, marketing, and budget for a territory with 300+ accounts; delivered 134% growth in Q3 and 300% growth in Q4 2014; ranked in the top 10% region in 2014; finished in the top 5% nationally in Q1 2015; selected to participate in a leadership program and mentored new sales reps.

Sales Representative at Daiichi Sankyo, Inc.

December 1, 2011 - April 30, 2014

Developed and maintained relationships with key medical personnel using a consultative solution-based approach to increase volume and market share; analyzed market trends and prescribing data to identify growth opportunities; effectively managed territory with quarterly business plans; promoted a new product launched within 2 months (top 30%); created and delivered presentations at National Sales Meetings; participated on FY 2013 Leadership Task Force; mentored new hires in Oregon.

Account Executive at Odyssey Hospice

March 1, 2011 - September 30, 2011

Called on physicians, hospitals, skilled nursing, rehabilitation, and senior living settings to open new accounts and promote hospice referrals; planned territory revenue, referrals, and admissions; liaised between clinical staff and customers to resolve problems; organized territory management according to market/territory sales plan.

Accounts Manager at Maxim Healthcare Services

February 1, 2010 - March 31, 2011

Built and maintained relationships with key referral decision makers including hospital staff, physicians, and ALF communities; negotiated and expanded an existing contract with a state-funded program; developed profitable marketing and operational strategies resulting in revenue growth; achieved top 15% in sales growth for 3 consecutive quarters; hired and developed 3 internal staff (recruiters and personnel coordinators).