Yuxin Wang

Introduction
I’m a designer from China, now based in Perth, working across graphic design, brand identity, and visual storytelling.
My practice sits between visual communication and creative direction, often connecting cultural insight, material sensitivity, and clear visual systems.
What sets me apart is my ability to turn complex ideas into intuitive, emotionally engaging visuals—from brand identities to spatial graphics and narrative-driven design. I’ve worked with galleries, cultural organisations, lifestyle brands, and F&B projects, creating designs that feel grounded, contemporary, and memorable.
I enjoy collaborating with teams, shaping meaningful concepts, and building visuals that carry both clarity and character.
Employment & Project Experience
Designer — Chongqing Industrial Design Center
2023–2024
Worked on cultural and commercial design projects, including branding, visual systems, and exhibition graphics for government and industry clients.
Art Director / Designer — Neo Amsterdammer
2022–2023
Led creative direction and visual design for cross-cultural, experience-based projects presented in the Netherlands.
Independent Visual Designer
2022–Present
Brand identity, packaging, and visual content for lifestyle and food-related brands in China, the Netherlands, and Australia.