Available to hire
Hi, I’m Emma Varney-Long, a digital marketing and communications leader with 15+ years of experience helping growth-focused and purpose-driven organizations scale their online presence. I specialise in social media strategy, content marketing and integrated PR campaigns, translating complex ideas into compelling digital storytelling that fuels measurable audience growth and meaningful engagement.
I’m hands-on with LinkedIn and multi-platform content, community engagement, and performance analytics. I love building audience-led narratives, developing brand storytelling across social, digital and media channels, and forging strong media relationships to amplify campaigns and drive impact.
Experience Level
Language
English
Fluent
Work Experience
Founder & Director at PR, Marketing and Events Ltd
January 1, 2015 - PresentLed digital marketing and social media strategies that increased brand visibility and online reach across multi-platform digital channels. Managed daily social media engagement across LinkedIn, Facebook, Twitter/X and Instagram, contributing to 30–40% audience growth within six months. Delivered integrated campaigns combining social media, content marketing and PR to maximise reach, engagement and brand growth. Built media relationships, secured national coverage, and used analytics to optimise content and audience growth. Produced high-performing digital content (blogs, LinkedIn posts) and nurtured online communities.
Freelance Event Organizer at Select Wedding Agency
January 1, 2000 - January 1, 2015Delivered high-profile live environments to support stakeholder engagement, brand experience and reputation-building. Acted as primary contact for clients, venues and partners, managing expectations and communication in time-critical situations. Designed and delivered experience-led events at premium venues including Hampton Court Palace, The Langham, Covent Garden, and Clovelly Estate. Managed event operations, including logistics planning, supplier coordination, production schedules, and on-site execution.
Fundraising & Programme Development at Action Ethiopia
January 1, 2014 - January 1, 2018Led fundraising communications and stakeholder engagement, developing impact-led narratives to secure major donor support. Produced clear, evidence-based reporting and storytelling for donors and partners, strengthening trust, transparency and long-term relationships. Coordinated communications across international stakeholders, aligning messaging to programme outcomes, governance, and accountability standards. Secured major donor funding and managed programme delivery milestones, reporting on progress, impact and outcomes. Designed and implemented structured programmes with governance, accountability and risk controls.
Youth Worker at Youth for Christ International
January 1, 1995 - January 1, 2000Delivered public-facing programmes in complex community environments, maintaining clear boundaries, messaging discipline, and duty of care. Built trusted relationships with young people, families, schools, and partner organisations, navigating sensitive situations with discretion and professionalism. Supported delivery of large group activities, requiring calm decision-making, real-time issue resolution, and responsible communication.
Child Protection & Advocacy at Hong Kong Child Focus
January 1, 1999 - January 1, 2000Supported multi-agency programme delivery in highly sensitive contexts. Operated within safeguarding, compliance and confidentiality frameworks, ensuring responsible communication and duty of care at all times.
Founder & Director | PR, Marketing and Events at Marketing & Events Ltd
January 1, 2015 - PresentLed digital marketing and social media strategies across multiple platforms, increasing brand visibility and online reach. Managed daily social media engagement across LinkedIn, Facebook, Twitter/X and Instagram, delivering audience growth of 30–40% within six months and engagement increases up to 65%. Created and executed integrated campaigns combining social media, content marketing and PR to maximise reach and brand growth. Built compelling brand storytelling, nurtured media relationships, and used analytics to optimise content strategy and performance.
Education
MCIOF Membership at Chartered Institute of Fundraisers
July 1, 2025 - March 12, 2026MCIPR at Chartered Institute of Public Relations
January 1, 2015 - March 12, 2026Diploma in Crisis Counselling at Open Study College
January 1, 2006 - January 1, 2009BA in Marketing at The Open University
January 1, 2000 - January 1, 2003Bachelor of Arts in Marketing at The Open University
January 1, 2000 - December 31, 2003Diploma in Crisis Counselling at Open Study College
January 1, 2006 - December 31, 2009MCIPR at Chartered Institute of Public Relations
January 1, 2015 - March 27, 2026MCIOF at Chartered Institute of Fundraisers
July 1, 2025 - March 27, 2026Qualifications
MCIOF Membership
July 1, 2025 - March 12, 2026MCIPR
January 1, 2015 - March 12, 2026Diploma in Crisis Counselling
January 1, 2006 - January 1, 2009BA in Marketing
January 1, 2000 - January 1, 2003MCIOF Chartered Institute of Fundraisers
July 1, 2025 - March 27, 2026MCIPR
January 1, 2015 - March 27, 2026Diploma in Crisis Counselling
January 1, 2006 - December 31, 2009Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Travel & Hospitality, Consumer Goods, Retail, Government
Experience Level
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