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I’m Eddie Cook, a former broadsheet journalist who now runs my own LTD company and works as an independent creative brand strategist and copywriter. I specialise in travel and leisure marketing as well as technology—particularly generative and agential AI—helping brands clarify their direction, sharpen their narrative, and connect with the hearts and minds of the people they serve. At Two-Way Mirror, I lead strategic-creative work end-to-end: developing Brand Path strategy, brand voice, brand purpose, and re-branding projects, then translating that narrative into impactful, incisive copy across channels. I also manage small teams of associate freelancers and project workflows to ensure quality output and delivery against briefs, with a strong belief in creative potency rooted in the right strategy and insight.…I’m Eddie Cook, a former broadsheet journalist who now runs my own LTD company and works as an independent creative brand strategist and copywriter. I specialise in travel and leisure marketing as well as technology—particularly generative and agential AI—helping brands clarify their direction, sharpen their narrative, and connect with the hearts and minds of the people they serve. At Two-Way Mirror, I lead strategic-creative work end-to-end: developing Brand Path strategy, brand voice, brand purpose, and re-branding projects, then translating that narrative into impactful, incisive copy across channels. I also manage small teams of associate freelancers and project workflows to ensure quality output and delivery against briefs, with a strong belief in creative potency rooted in the right strategy and insight.

Eddie Cook

Copywriter, Brand Strategist, Creative Director, +2

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I’m Eddie Cook, a former broadsheet journalist who now runs my own LTD company and works as an independent creative brand strategist and copywriter. I specialise in travel and leisure marketing as well as technology—particularly generative and agential AI—helping brands clarify their direction, sharpen their narrative, and connect with the hearts and minds of the people they serve. At Two-Way Mirror, I lead strategic-creative work end-to-end: developing Brand Path strategy, brand voice, brand purpose, and re-branding projects, then translating that narrative into impactful, incisive copy across channels. I also manage small teams of associate freelancers and project workflows to ensure quality output and delivery against briefs, with a strong belief in creative potency rooted in the right strategy and insight.…I’m Eddie Cook, a former broadsheet journalist who now runs my own LTD company and works as an independent creative brand strategist and copywriter. I specialise in travel and leisure marketing as well as technology—particularly generative and agential AI—helping brands clarify their direction, sharpen their narrative, and connect with the hearts and minds of the people they serve. At Two-Way Mirror, I lead strategic-creative work end-to-end: developing Brand Path strategy, brand voice, brand purpose, and re-branding projects, then translating that narrative into impactful, incisive copy across channels. I also manage small teams of associate freelancers and project workflows to ensure quality output and delivery against briefs, with a strong belief in creative potency rooted in the right strategy and insight.

Available to hire

I’m Eddie Cook, a former broadsheet journalist who now runs my own LTD company and works as an independent creative brand strategist and copywriter. I specialise in travel and leisure marketing as well as technology—particularly generative and agential AI—helping brands clarify their direction, sharpen their narrative, and connect with the hearts and minds of the people they serve.

At Two-Way Mirror, I lead strategic-creative work end-to-end: developing Brand Path strategy, brand voice, brand purpose, and re-branding projects, then translating that narrative into impactful, incisive copy across channels. I also manage small teams of associate freelancers and project workflows to ensure quality output and delivery against briefs, with a strong belief in creative potency rooted in the right strategy and insight.