I am a photographer/videographer with a firm foothold in the mountain bike/cycling space. Started out doing event photos for most of the local races and selling individual photos to all the participants, this means editing up to a couple thousand images asap in order to get them out to customers. Through this I have had opportunities to do marketing work, photo and video, for a number of different brands in the cycling world, as well as been brought on to cover some big races in a more editorial role. As an action sports photographer I am used to fast, dynamic action, but also have experience with the slower pace of family lifestyle shoots, studio work, and the rare landscape.…

Edward Hoffman

I am a photographer/videographer with a firm foothold in the mountain bike/cycling space. Started out doing event photos for most of the local races and selling individual photos to all the participants, this means editing up to a couple thousand images asap in order to get them out to customers. Through this I have had opportunities to do marketing work, photo and video, for a number of different brands in the cycling world, as well as been brought on to cover some big races in a more editorial role. As an action sports photographer I am used to fast, dynamic action, but also have experience with the slower pace of family lifestyle shoots, studio work, and the rare landscape.…

Available to hire

I am a photographer/videographer with a firm foothold in the mountain bike/cycling space. Started out doing event photos for most of the local races and selling individual photos to all the participants, this means editing up to a couple thousand images asap in order to get them out to customers. Through this I have had opportunities to do marketing work, photo and video, for a number of different brands in the cycling world, as well as been brought on to cover some big races in a more editorial role. As an action sports photographer I am used to fast, dynamic action, but also have experience with the slower pace of family lifestyle shoots, studio work, and the rare landscape.

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Language

English
Fluent

Work Experience

Bicycle Mechanic at Bikesonline USA
October 1, 2024 - September 1, 2025
Responsible for assembling all new bicycles from manufacturers; ensured bikes functioned correctly and packed bikes 90% built to ease unboxing for customers; demonstrated ability to build up frames across road, gravel, MTB, and e-bike types; documented damages on returned/ex-demo bikes; assisted in completing media assignments including studio photos and longer form videos.
Studio Photographer at Fashionphile
December 1, 2022 - May 1, 2023
Photographed preowned designer goods for brands like Gucci, Louis Vuitton, Burberry, and Hermes; worked with a team of eight photographers; imaged an average of 100 products per day for e-commerce pages; maintained high attention to detail and color matching to deliver a luxury online experience.
Store Manager / Bike Mechanic at Edison Cycle Co / Poway Bicycle / The Bike Shop at Del Sur
January 1, 2021 - October 1, 2024
Managed a team of 2-3 coworkers to ensure efficient shop operations and timely bike services; explained bicycle nuances to customers to guide proper bike selection; resolved customer issues quickly; communicated with brand representatives regarding orders and warranties; collaborated with head mechanic on tunes and repairs; managed incoming shipments and assembled new bikes.
Newborn Photographer at Bella Baby Photography LLC
September 1, 2018 - May 15, 2020
Scheduled and conducted same-day lifestyle photoshoots of newborns in hospital rooms; posed newborns and edited photos onsite in a timely manner; nurtured relationships with new parents to promote photo packages; maintained a safe and sanitary environment per hospital safety standards.
Mountain Bike Race Photographer at Wild Glass Photography
August 1, 2020 - Present
Self-directed, solo event photographer responsible for scouting trails to determine ideal photo zones; captured high-quality images of riders racing down designated trails; edited and processed up to 2000 photos per event with same-day availability; promoted photos on social media to drive sales; supported on-site shoots and drone work.
Freelance Photographer/Videographer at Self-employed
January 1, 2020 - Present
Completed photography projects for multiple clients, primarily in the mountain biking industry; produced both short-form and long-form video content; assisted media professionals on large photo/video shoots; contributed to drone shoots and talent scouting; managed projects to meet client deadlines.
Store Manager / Bike Mechanic at Edison Cycle Co, Poway Bicycle, The Bike Shop at Del Sur
January 1, 2021 - October 1, 2024
Managed a team of 2-3 coworkers; expanded knowledge of bicycles to guide customers; resolved issues quickly with a positive sales approach; communicated with brand reps regarding orders and warranty claims; assisted head mechanic with tune-ups and repairs; managed shipments and bike assembly on arrival.
Freelance Photographer/Videographer at Self-employed / Freelance
January 1, 2020 - Present
Performs diverse photography projects for multiple clients (primarily mountain biking clients). Creates both short-form and long-form video content; assists media professionals on large shoots and on drone shoots; sources talent and ensures timely project delivery.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Professional Services
    uniE621 Nite Rider Commuter
    For this batch I was tasked with gathering images to be used for marketing material for a bike light company. This produces its own challenges because while half of their pitch is for daylight safety, the other half is nighttime visibility which means shooting a fast moving subject from dusk into dark.…
    uniE621 Nite Rider MTB
    For this batch I was tasked with gathering images to be used for marketing material for a bike light company. This produces its own challenges because while half of their pitch is for daylight safety, the other half is nighttime visibility which means shooting a fast moving subject from dusk into dark. illustrator webdesigner designer graphicdesigner branding logo photo…