Eden Madebo

Casting Director at Maze Pictures

Directed the full casting process including script breakdowns, talent outreach, auditions, and contract negotiations. Built relationships with agents and managed last-minute changes and marketing efforts.

Social Media Manager & Content Creator at VUSH

Created digital campaigns and video content to expand brand presence, directed and edited engaging social media content across multiple platforms.

Founder & Creative Director at Who The Label

Built a sustainable fashion label from concept to launch, overseeing design, production, and marketing efforts including e-commerce and influencer collaborations.

Stylist at A Luxurious Summer

Styled campaign shoots, developed mood boards, and oversaw fittings and wardrobe changes during production.

Assistant Stylist at Melbourne Fashion Week

Assisted with styling, fittings, and quick changes backstage, ensuring smooth execution under high-pressure runway conditions.

Event Coordinator at Various Events

Coordinated fashion events managing logistics, press/media, and influencer activations while overseeing VIP guest lists and production schedules.

Social Media Specialist & Creative Director at Who The Label

Led social media strategy, branding, and digital campaigns. Directed photoshoots, lookbooks, and storytelling content. Built and managed Instagram, TikTok, and e-commerce platforms. Oversaw creative vision, marketing, and content production.

UGC Creator / Content Creator at Brand Collaborations

Produced high-performing video and photography for brands. Created story-led, aesthetic-driven content for paid and organic use. Negotiated partnerships, usage rights, and deliverables. Analysed metrics to optimise reach and engagement.

Stylist & Event Coordinator at Freelance

Styled editorial, commercial, and social campaigns. Coordinated Melbourne Fashion Week backstage operations. Dressed runway models and supported designers. Contributed to behind-the-scenes fashion storytelling.