Available to hire
I’m Edoardo Sportelli, a Senior UI/UX Designer specializing in scalable design systems, user-centered design, and intuitive interfaces for global brands in automotive, retail, and tech. I thrive in cross-functional teams, collaborating with product, engineering, and research to drive cohesive experiences and measurable value. I’m passionate about aligning design strategies with business objectives to foster innovation and user satisfaction.
I actively mentor junior designers, contribute to design system governance, and pursue leadership opportunities to elevate design operations and impact across organizations.
Experience Level
Language
Italian
Fluent
English
Fluent
Work Experience
Independent UI/UX Consulting & Freelance Work at edoardosportelli.design
December 31, 2025 - August 19, 2025Created and defined comprehensive design systems including UI components, typography, color palettes, and grids to ensure scalability and consistency. Developed and maintained component libraries and UI kits to standardize reusable assets, improving prototyping and interaction design efficiency. Conducted workshops and training to promote design system adoption and collaborated with UX designers, developers, and product managers to integrate design systems into workflows. Maintained detailed documentation covering accessibility standards and scalability guidelines. Performed usability testing and user research to continuously improve design systems.
Senior UI Designer at ICON INCAR
December 31, 2024 - August 19, 2025Developed robust visual concepts for Human-Machine Interfaces (HMI), ensuring cohesive and scalable design languages across platforms. Maintained and enhanced automotive design systems to drive consistency and usability. Collaborated with global teams to align UI designs with brand standards and user expectations. Conducted user research and integrated findings to improve interaction and user experience. Led onboarding programs for junior designers and facilitated cross-functional design reviews for seamless UI/UX and engineering collaboration.
Product Designer at GREATOR
December 31, 2021 - August 19, 2025Designed user interfaces supporting product teams to create intuitive digital experiences. Streamlined UI token management reducing inconsistencies by 25%. Updated and managed UI Design Token files to maintain consistency and scalability. Improved documentation clarity for cross-functional teams. Developed mobile app prototypes and mood boards to guide visual and UX direction. Enhanced mobile app usability through research insights, leading to a 10% increase in engagement.
UI/UX Designer at TANGIBLE
December 31, 2020 - August 19, 2025Designed scalable digital products and services aligning user needs with business goals. Conducted user research translating insights into design improvements. Created user flows and interaction designs to optimize usability. Developed scalable UI components, streamlining workflows across multiple projects and improving design consistency. Refined hiring and onboarding processes, mentoring junior designers to enhance team collaboration. Collaborated with tech teams and stakeholders ensuring seamless design implementation. Tested products with users and refined designs based on feedback.
Product Designer at DUPLII
December 31, 2016 - August 19, 2025Designed user interfaces for a CRM web application to ensure intuitive interactions and workflows. Developed brand identity and visual assets maintaining design consistency across digital platforms. Collaborated remotely with stakeholders to align design solutions with business objectives.
Co-Founder and Visual/User Interface Designer at GRAVIDA
December 31, 2016 - August 19, 2025Led branding and UI design initiatives for a startup focused on digital products. Created scalable design solutions ensuring cohesive and adaptable visual identity. Worked closely with developers to optimize UI components for usability and performance.
Independent UI/UX Consulting & Freelance Work at edoardosportelli.design
December 31, 2025 - August 19, 2025Created and defined comprehensive design systems including UI components, typography, and color palettes to ensure scalability and consistency. Developed and maintained a component library and UI kit to standardize reusable assets, improving prototyping and interaction design across teams. Conducted workshops advocating for design system adoption and collaborated with UX designers, developers, and product managers to integrate design systems ensuring consistency, accessibility, and scalability. Also maintained detailed documentation and performed usability testing to refine and continuously improve the design systems.
Senior UI Designer at ICON INCAR
December 31, 2024 - August 19, 2025Developed robust visual concepts for HMI interfaces maintaining a cohesive and scalable design language across platforms. Maintained and enhanced design systems driving consistency, efficiency, and usability for automotive interfaces. Collaborated with global stakeholders to align UI with brand standards and user expectations, led user research integration, and facilitated design reviews to align UI/UX with engineering teams. Onboarded junior designers, increasing team proficiency and cohesion.
Product Designer at GREATOR
December 31, 2021 - August 19, 2025Designed user interfaces to support product teams in creating intuitive digital experiences. Streamlined UI token management reducing inconsistencies and improving efficiency by 25%. Managed UI Design Token files ensuring consistency and scalability and resolved documentation issues to improve clarity for cross-functional teams. Developed mobile app prototypes and mood boards guiding visual direction that led to a 10% increase in user engagement through enhanced usability incorporating research insights.
UI/UX Designer at TANGIBLE
December 31, 2020 - August 19, 2025Designed scalable digital products aligning user needs with business objectives. Conducted user research and translated findings into improvements enhancing engagement and usability. Created user flows and interaction designs and developed scalable UI components accelerating deployment across projects while enhancing consistency and reusability. Mentored junior designers and improved hiring and onboarding processes. Collaborated closely with tech teams and stakeholders for smooth implementation and refined product designs based on user testing feedback.
Product Designer at DUPLII
December 31, 2016 - August 19, 2025Designed user interfaces for a CRM web application ensuring intuitive workflows. Developed brand identity and visual assets maintaining digital design consistency. Collaborated remotely with stakeholders to ensure design alignment with business goals.
Co-Founder and Visual/User Interface Designer at GRAVIDA
December 31, 2016 - August 19, 2025Led branding and UI design initiatives for a startup focused on digital products. Created scalable design solutions ensuring cohesive and adaptable visual identity. Worked closely with developers optimizing UI components for usability and performance.
Independent UI/UX Consultant at edoardosportelli.design
January 1, 2024 - November 27, 2025Create and define comprehensive design systems, including UI components, patterns, typography, color palettes, and grids to ensure scalability and user-centered design principles. Develop and maintain a component library and UI kit to standardize reusable assets and improve prototyping, interaction design, and efficiency across teams. Conduct workshops and training to advocate for design system adoption. Collaborate with UX designers, developers, and product managers to integrate design systems into workflows, ensuring consistency, accessibility, and scalability. Maintain detailed documentation (design tokens, accessibility standards, version histories, and UI scalability guidelines). Perform usability testing and user research to assess design system effectiveness and drive continuous improvement.
Senior UI Designer at ICON INCAR
December 31, 2024 - December 31, 2024Developed robust visual concepts for HMI, ensuring a cohesive and scalable design language across platforms. Maintained and enhanced design systems to drive consistency, efficiency, and usability in automotive interfaces. Collaborated with global teams and stakeholders to align UI design with brand standards and user expectations. Conducted user research and integrated insights to enhance interaction and user experience. Led the onboarding of junior designers, increasing team proficiency in specific tools or workflows. Facilitated cross-functional design reviews, ensuring alignment between UI/UX and engineering teams for seamless implementation.
Product Designer at GREATOR
December 31, 2021 - December 31, 2021Designed user interfaces, supporting product teams in creating intuitive and engaging digital experiences. Streamlined UI token management, reducing inconsistencies and improving efficiency. Updated and managed UI Design Token files, ensuring consistency and scalability in design implementation. Addressed documentation issues, improving clarity and usability for cross-functional teams. Developed mobile app prototypes and created mood boards to guide visual direction and user experience. Enhanced mobile app usability by incorporating research insights, leading to a measurable increase in user engagement.
UI/UX Designer at TANGIBLE
December 31, 2020 - December 31, 2020Designed scalable digital products and services, aligning user needs with business objectives. Conducted user research and translated insights into actionable design improvements. Created user flows and interaction designs to optimize engagement and usability. Developed scalable UI components, streamlining workflows and enabling faster deployment across 5+ projects, while improving design consistency and reusability. Refined hiring processes and mentored junior designers, strengthening team growth and collaboration. Collaborated with tech teams to ensure seamless implementation and conducted usability testing.
Product Designer at DUPLII
December 31, 2016 - December 31, 2016Designed user interfaces for a CRM web application, ensuring intuitive user interactions and seamless workflows. Developed brand identity and visual assets, maintaining design consistency across digital platforms. Collaborated remotely with stakeholders to align design solutions with business objectives.
Co-Founder and Visual/User Interface Designer at GRAVIDA
December 31, 2016 - December 31, 2016Led branding and UI design initiatives for a startup focused on digital products. Created scalable design solutions, ensuring a cohesive and adaptable visual identity. Worked closely with developers to optimize UI components for usability and performance.
Education
Master’s Degree in Communication Sciences, Multimedia, and Web 2 0 at University of Macerata
January 1, 2011 - August 19, 2025Bachelor’s Degree in Communication Sciences, Mass Communication Core at University of Macerata
January 1, 2007 - August 19, 2025Master’s Degree in Communication Sciences, Multimedia, and Web 2.0 at University of Macerata
January 1, 2011 - August 19, 2025Bachelor’s Degree in Communication Sciences, Mass Communication at University of Macerata
January 1, 2007 - August 19, 2025Master’s Degree in Communication Sciences, Multimedia, and Web 2.0 at University of Macerata
January 1, 2011 - November 27, 2025Bachelor’s Degree in Communication Sciences, Mass Communication at University of Macerata
January 1, 2007 - November 27, 2025Qualifications
Enterprise Design Thinking Co-Creator (IBM)
January 1, 2024 - August 19, 2025Enterprise Design Thinking Practitioner (IBM)
January 1, 2024 - August 19, 2025Workshop Design Token and UI Component Architecture (Into Design Systems)
January 1, 2024 - August 19, 2025UX Design Management (Talent Garden)
January 1, 2024 - August 19, 2025Design Manager Foundations (Maven)
January 1, 2025 - August 19, 2025Designing Strategy (IDEO U)
January 1, 2025 - August 19, 2025AI for Design Systems: How to Stay Ahead and Lead (IxDF - Interaction Design Foundation)
January 1, 2025 - August 19, 2025Enterprise Design Thinking Co-Creator (IBM)
January 1, 2024 - August 19, 2025Enterprise Design Thinking Practitioner (IBM)
January 1, 2024 - August 19, 2025Workshop Design Token and UI Component Architecture (Into Design Systems)
January 1, 2024 - August 19, 2025UX Design Management (Talent Garden)
January 1, 2024 - August 19, 2025Design Manager Foundations (Maven)
January 1, 2025 - August 19, 2025Designing Strategy (IDEO U)
January 1, 2025 - August 19, 2025AI for Design Systems: How to Stay Ahead and Lead (IxDF - Interaction Design Foundation)
January 1, 2025 - August 19, 2025Co-Creator
January 1, 2024 - November 27, 2025Enterprise Design Thinking Practitioner
January 1, 2024 - November 27, 2025Workshop Design Token and UI Component Architecture
January 1, 2024 - November 27, 2025UX Design Management
January 1, 2024 - November 27, 2025Design Manager Foundations
January 1, 2025 - November 27, 2025Designing Strategy
January 1, 2025 - November 27, 2025AI for Design Systems: How to Stay Ahead and Lead
January 1, 2025 - November 27, 2025Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Other
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