Edouard de la Poeze
I'm an International Press, Influence & Events Director with 15+ years shaping global PR, influencer campaigns and high-impact events for luxury brands in beauty, fashion and premium goods.
About
I’m an International Press, Influence & Events Director with 15+ years shaping global PR, influencer campaigns and high-impact events for luxury brands in beauty, fashion and premium goods. I build long-term advocacy programs, manage brand ambassadors, and coordinate cross-market teams to tell cohesive, engaging stories across press, influencers and experiential platforms. I thrive in fast-paced, creative environments and excel at turning complex briefs into clear, scalable programs that drive measurable results.
I’m also passionate about sustainability in communications and art/heritage collaborations, working with Chief Sustainability Officers and cultural partners to extend brand narratives beyond products. I mentor diverse teams, foster collaboration across functions and geographies, and love crafting authentic experiences that resonate with audiences while maintaining a human, friendly approach.
- 14 years' experience
- Joined April 2026
Skills· 3
Languages
- FrenchFluent
- EnglishFluent
- Spanish; CastilianIntermediate
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Consumer Goods
- Travel & Hospitality
- Other
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Work experience· 22 roles
Definition and implementation of the international PR influence & events strategy on skincare, fragrances, makeup, festivals and spas. Social media influence campaigns and always-on advocacy program. Development of local events guidelines and management of local events roll out and calendar. Management of international brand ambassadors (contracts, activations, content creation, social media, etc.). Sustainability communication strategy, calendar and activations, in collaboration with Chief Sustainability Officer. Art strategy and exhibitions in collaboration with Art, Culture et Heritage direction. Earned performance monitoring (DMR, Lefty) with EMV +26% in 2 years. Led a team of 4 managers and interns.
Definition and implementation of the international PR influence & events strategy on skincare, fragrances, makeup, festivals and spas. Social media influence campaigns (guidelines, castings, content creation, media boost and always-on advocacy program). Definition and implementation of international press and influence events and trips strategy. Development of local events guidelines and management of local events roll out and calendar. Management of international brand ambassadors (contracts, activations, content creation, social media, etc.). Definition of sustainability communication strategy, calendar and activations, in collaboration with Chief Sustainability Officer. Definition of art strategy, calendar and exhibitions, in collaboration with Art, Culture et Heritage direction (Art Basel, Lee Ufan Arles, etc.). Earned performance monitoring (DMR, Lefty) and quarterly reviews - EMV +26% in 2 years. Management of a team of 4 managers and interns.
Definition and implementation of the international PR influence & events strategy for skincare, fragrances, makeup, festivals and spas; social media influence campaigns; always-on advocacy program; development of local events guidelines and calendar; management of international brand ambassadors; sustainability communication strategy and art strategy in collaboration with sustainability and art/heritage teams; earned performance monitoring (DMR/Lefty) with EMV +26% in 2 years; led a team of 4 managers and interns.
Education· 25
Certifications and awards· 7
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