Available to hire
I’m an International Press, Influence & Events Director with 15+ years shaping global PR, influencer campaigns and high-impact events for luxury brands in beauty, fashion and premium goods. I build long-term advocacy programs, manage brand ambassadors, and coordinate cross-market teams to tell cohesive, engaging stories across press, influencers and experiential platforms. I thrive in fast-paced, creative environments and excel at turning complex briefs into clear, scalable programs that drive measurable results.
I’m also passionate about sustainability in communications and art/heritage collaborations, working with Chief Sustainability Officers and cultural partners to extend brand narratives beyond products. I mentor diverse teams, foster collaboration across functions and geographies, and love crafting authentic experiences that resonate with audiences while maintaining a human, friendly approach.
Experience Level
Language
French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
International Press, Influence & Events Director at Guerlain (LVMH)
January 1, 2024 - PresentDefinition and implementation of the international PR influence & events strategy for skincare, fragrances, makeup, festivals and spas; social media influence campaigns; always-on advocacy program; development of local events guidelines and calendar; management of international brand ambassadors; sustainability communication strategy and art strategy in collaboration with sustainability and art/heritage teams; earned performance monitoring (DMR/Lefty) with EMV +26% in 2 years; led a team of 4 managers and interns.
International Press & Influence Director at Boucheron (Kering)
January 1, 2021 - PresentDefinition and implementation of the international press & influence strategy; management of international launch calendar; development and release of international PR assets and CEO interviews; management of brand ambassadors; celebrities’ endorsements and agents/stylists network; social media influence campaigns; earned performance monitoring (DMR/Lefty); management of charity activity and partnerships; led a team of 2 managers, 1 project manager and interns.
International Press & Influence Manager at Giorgio Armani Beauty (L’Oréal)
January 1, 2018 - PresentManagement of fragrances franchises international communications, PR and influence strategies; development, production and international roll-out of PR assets; global events strategy including Venice International Film Festival; management of brand sustainability communication and a transversal continuous improvement plan; external communications and implementation of brand commitments; supervised 1 intern.
International Press & Influence Project Manager at YSL Beauty (L’Oréal)
January 1, 2017 - January 1, 2017Production and roll-out of the first international beauty Instagram series 'Dare or Dare' (over 5M views); new Instagram strategy with +7M followers leveraging UGC; monitoring of local influence performance; development of influencer kits; video content production with Asian A-list influencers; creation and rollout of digital press dossiers, influence and local events guidelines; editorial content with ambassadors; creation of patrimonial brand book.
International Corporate Communications Project Manager at L’Oréal Group
January 1, 2014 - January 1, 2014Internal communications targeting 70K employees worldwide; redesign of internal communications platform; creation of internal TV channel and in-house studio; #1 L'Oréal internal 360° media content factory with CEO/top executives interviews, product launches, sustainability, employee engagement; strategy and global rollout of international content kits and country coordination.
Skincare Lead Buyer at The Body Shop International (L’Oréal Group)
January 1, 2012 - January 1, 2012Strategy definition and management of skincare finished goods portfolio (£21M); rationalization of categories, value re-engineering; continuous improvement program; upstream integration with marketing and R&D; coordination of Group CSR program; Sharing Beauty With All at brand level.
Global Raw Materials Purchasing Assistant at Reckitt Benckiser
January 1, 2011 - January 1, 2011Management of global biocides/preservatives portfolio (£2.4M) and strategy plan lead.
International Press, Influence & Events Director at LVMH - Guerlain
January 1, 2024 - PresentDefinition and implementation of the international PR influence & events strategy on skincare, fragrances, makeup, festivals and spas. Social media influence campaigns (guidelines, castings, content creation, media boost and always-on advocacy program). Definition and implementation of international press and influence events and trips strategy. Development of local events guidelines and management of local events roll out and calendar. Management of international brand ambassadors (contracts, activations, content creation, social media, etc.). Definition of sustainability communication strategy, calendar and activations, in collaboration with Chief Sustainability Officer. Definition of art strategy, calendar and exhibitions, in collaboration with Art, Culture et Heritage direction (Art Basel, Lee Ufan Arles, etc.). Earned performance monitoring (DMR, Lefty) and quarterly reviews - EMV +26% in 2 years. Management of a team of 4 managers and interns.
International Press & Influence Director at Kering Group - BOUCHERON
January 1, 2021 - December 31, 2023Definition and implementation of the international press & influence strategy. Management of international launch calendar (High Jewellery collections, Spring/Summer, Fall Winter, End of year). Development and release of international PR assets and management of CEO interviews. Management of brand ambassadors (contracts, activations, content creation, social media, etc.). Celebrities’ endorsement (Cannes Film Festival, USA Awards Season, etc.) and management of agents and stylists network. Social media influence campaigns (guidelines, castings, content creation). Earned performance monitoring (DMR, Lefty) and quarterly reviews. Management of charity activity and partnerships.
International Press & Influence Manager at L’Oréal Group - Giorgio Armani Beauty
January 1, 2018 - December 31, 2021Management of fragrances franchises international communications, PR and influence strategies. Development, production and international roll-out of PR assets: digital press dossiers, influence strategies and creation of seeding kits, editorial and behind the scenes photo and video content, interviews of brand ambassadors and perfumers, corporate statements, etc. Strategy for global events: global product launches and Venice International Film Festival. Management of brand sustainability communications: transversal and continuous improvement plan, external communication, implementation of brand’s commitments online.
International Press & Influence Project Manager at L’Oréal Group - YSL Beauty
January 1, 2017 - December 31, 2018Temporary mission: Production and roll-out of the 1st international beauty Instagram series ‘Dare or Dare’ (+5M views). Instagram strategy enhancement (+7M followers) integrating UGC. Monitoring of local influence performance, development of influencers kits, video content production starring Asian A-list influencers. Creation and roll-out of digital press dossiers, influence and local events guidelines, editorial content with ambassadors. Creation of a patrimonial brand book for internal and external stakeholders.
International Corporate Communication Project Manager at L’Oréal Group
January 1, 2014 - December 31, 2017Internal communications targeting 70K employees worldwide. Redesign of the internal communications platform and editorial calendar; creation of internal TV channel and in-house studio management. #1 L’Oréal Group internal media 360° content factory featuring CEO and top executives’ interviews, product launches, sustainability, employee engagement. Strategy and global roll-out of international content kits and country coordination.
Skin Care Lead Buyer at The Body Shop International
January 1, 2012 - December 31, 2014Strategy definition and management of skincare finished goods portfolio (£21M). Rationalization of categories, value re-engineering, continuous improvement program. Upstream integration in product development with marketing and R&D. Coordination of Group CSR program Sharing Beauty With All at brand level.
International Corporate Communication Project Manager at L’Oréal Group - The Body Shop
January 1, 2014 - January 1, 2017Internal communications targeting 70K employees worldwide. Redesign of the internal communications platform and editorial calendar development. Creation of internal TV channel and in-house studio management. #1 L'Oréal Group internal media 360° content factory featuring CEO and top executives’ interviews, product launches, sustainability, employee engagement, etc. in video reports or written articles. Strategy and global rollout of international content kits and countries coordination.
Skincare Lead Buyer at L’Oréal Group - The Body Shop
January 1, 2012 - January 1, 2014Strategy definition and management of skincare finished goods portfolio (£21M). Rationalization of categories, value re-engineering, continuous improvement program. Upstream integration in product development with marketing and R&D. Coordination of Group CSR program Sharing Beauty With All at brand level.
INTERNATIONAL PRESS, INFLUENCE & EVENTS DIRECTOR | France at LVMH - GUERLAIN
January 1, 2024 - PresentDefinition and implementation of the international PR influence & events strategy on skincare, fragrances, makeup, festivals and spas. Social media influence campaigns and always-on advocacy program. Development of local events guidelines and management of local events roll out and calendar. Management of international brand ambassadors (contracts, activations, content creation, social media, etc.). Sustainability communication strategy, calendar and activations, in collaboration with Chief Sustainability Officer. Art strategy and exhibitions in collaboration with Art, Culture et Heritage direction. Earned performance monitoring (DMR, Lefty) with EMV +26% in 2 years. Led a team of 4 managers and interns.
INTERNATIONAL PRESS & INFLUENCE DIRECTOR | France at KERING GROUP - BOUCHERON
January 1, 2021 - December 31, 2023Definition and implementation of the international press & influence strategy. Management of international launch calendar (High Jewelry collections, Spring Summer, Fall Winter, End of year). Development and release of international PR assets and management of CEO interviews. Management of brand ambassadors (contracts, activations, content creation, social media, etc.). Celebrities’ endorsement (Cannes Film Festival, USA Awards Season, etc.) and management of agents and stylists network. Social media influence campaigns (guidelines, castings, content creation). Earned performance monitoring (DMR, Lefty) and quarterly reviews. Management of charity activity and partnerships. Led a team of 2 managers, 1 project manager and interns.
INTERNATIONAL PRESS & INFLUENCE MANAGER | France at L’ORÉAL GROUP - GIORGIO ARMANI BEAUTY
January 1, 2018 - December 31, 2021Management of fragrances franchises international communications, PR and influence strategies. Development, production and international roll-out of PR assets: digital press dossiers, influence strategies and creation of seeding kits, editorial and behind the scenes photo and video content, interviews of brand ambassadors and perfumers, corporate statements, etc. Strategy for global events: global product launches and Venice International Film Festival. Management of brand’s sustainability communication: transversal and continuous improvement plan, external communication, implementation of brand’s commitments online.
INTERNATIONAL PRESS & INFLUENCE PROJECT MANAGER | France at L’ORÉAL GROUP - YSL BEAUTY
January 1, 2017 - December 31, 2018Temporary mission. Production and roll-out of the 1st international beauty Instagram series ‘Dare or Dare’ (+5M views), Instagram account new strategy (+7M followers) integrating UGC. Monitoring of local influence performance, development of influencers kits, video content production starring Asian A-list influencers. Creation and roll-out of digital press dossiers, influence and local events guidelines, editorial content with ambassadors. Creation of a patrimonial brand book for internal and external stakeholders.
INTERNATIONAL CORPORATE COMMUNICATION PROJECT MANAGER | France at L’ORÉAL GROUP
January 1, 2014 - December 31, 2014Internal communications targeting 70K employees worldwide. Redesign of the internal communications platform and editorial calendar development. Creation of internal TV channel and in-house studio management. 360° L’Oréal Group internal media content factory featuring CEO and top executives’ interviews, product launches, sustainability, employee engagement, etc.
SKINCARE LEAD BUYER at THE BODY SHOP INTERNATIONAL (L’Oréal)
January 1, 2012 - December 31, 2014Strategy definition and management of skincare finished goods portfolio (£21M). Rationalization of categories, value re-engineering, continuous improvement program. Upstream integration in product development with marketing and R&D. Coordination of Group CSR program Sharing Beauty With All at brand level.
International Corporate Communications Project Manager at L’Oréal Group - The Body Shop
January 1, 2014 - January 1, 2016Strategy and rollout of skincare communications; led CSR program 'Sharing Beauty With All' at brand level; internal communications and coordination with marketing/R&D; developed global content and external statements to support skincare narratives.
Education
M.A.I. MSc in International Purchasing - BEM at Bordeaux, France
January 1, 2010 - January 1, 2011MSc in Management at Grenoble Business School
January 1, 2007 - January 1, 20106 months academic exchange at Universidad de La Salle
January 1, 2010 - June 30, 2010Law and Political Sciences Degree at Nantes, France
January 1, 2004 - January 1, 2007French Baccalaureate in Economics at Lycée Saint Paul, Vannes
January 1, 2004 - January 1, 2004M.A.I. MSc in International Purchasing - BEM at M.A.I., Bordeaux, France
January 1, 2010 - December 31, 2011MSc in Management at Grenoble School of Management, Grenoble, France
January 1, 2007 - December 31, 20106-month academic exchange at Universidad de La Salle, Mexico City, Mexico
January 1, 2010 - June 30, 2010Law and Political Sciences Degree at Université de Nantes, France
January 1, 2004 - December 31, 2007French Baccalaureate in Economics at Lycée Saint Paul, Vannes, France
January 1, 2004 - December 31, 2004M.A.I. MSc in International Purchasing - BEM at M.A.I.
January 1, 2010 - January 1, 2011MSc in Management at Grenoble Business School
January 1, 2007 - January 1, 2010Academic exchange program at Universidad de La Salle
January 1, 2010 - June 1, 2010Law and Political Sciences Degree at University of Nantes
January 1, 2004 - January 1, 2007French Baccalaureate in Economics at Lycée Saint Paul
January 1, 2004 - December 31, 2004M.A.I. MSc in International Purchasing - BEM at BEM, Bordeaux, France
January 1, 2010 - December 31, 2011MSc in Management at Grenoble School of Business
January 1, 2007 - December 31, 2010Academic Exchange at Universidad de La Salle, Mexico City
January 1, 2010 - June 30, 2010Law and Political Sciences Degree at Nantes, France
January 1, 2004 - December 31, 2007French Baccalaureate in Economics at Lycée Saint Paul, Vannes, France
January 1, 2004 - December 31, 2004M.A.I. MSc in International Purchasing - BEM at Bordeaux Ecole de Management (BEM)
January 1, 2010 - January 1, 2011MSc in Management at Grenoble Business School
January 1, 2007 - January 1, 2010Academic exchange at Universidad de La Salle
January 1, 2010 - June 1, 2010Law and Political Sciences Degree at Université de Nantes, France
January 1, 2004 - January 1, 2007French Baccalaureate in Economics at Lycée Saint Paul, Vannes
January 1, 2004 - December 31, 2004Qualifications
CIPS certified - NAPM UK counterpart
January 1, 2010 - January 1, 2011CIPS certified
January 1, 2010 - April 26, 2026CIPS certified
January 1, 2010 - April 26, 2026NAPM UK counterpart
January 1, 2010 - April 26, 2026A-Levels counterpart
January 11, 2030 - May 2, 2026CIPS certified - NAPM UK counterpart
January 1, 2010 - May 2, 2026CIPS certified - NAPM UK counterpart
January 11, 2030 - May 2, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Consumer Goods, Travel & Hospitality, Other
Experience Level
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