I'm a creative, quality-driven and organized communication professional with analytical and social skills developed in multi-cultural environments. I thrive under pressure in busy contexts, and I maintain a collaborative team spirit and a sharp focus on results. My core strengths span financial services, FMCG, fashion, luxury and publishing. I specialize in AI-marketing, digital and social selling, employee advocacy, client engagement, branding strategies and creative direction for social and digital media. I also manage marketing operations, content and editorial, events for high-profile clients, stakeholder management and thought leadership programs across global markets.

I'm a creative, quality-driven and organized communication professional with analytical and social skills developed in multi-cultural environments. I thrive under pressure in busy contexts, and I maintain a collaborative team spirit and a sharp focus on results. My core strengths span financial services, FMCG, fashion, luxury and publishing. I specialize in AI-marketing, digital and social selling, employee advocacy, client engagement, branding strategies and creative direction for social and digital media. I also manage marketing operations, content and editorial, events for high-profile clients, stakeholder management and thought leadership programs across global markets.

Available to hire

I’m a creative, quality-driven and organized communication professional with analytical and social skills developed in multi-cultural environments. I thrive under pressure in busy contexts, and I maintain a collaborative team spirit and a sharp focus on results.

My core strengths span financial services, FMCG, fashion, luxury and publishing. I specialize in AI-marketing, digital and social selling, employee advocacy, client engagement, branding strategies and creative direction for social and digital media. I also manage marketing operations, content and editorial, events for high-profile clients, stakeholder management and thought leadership programs across global markets.

See more

Language

Portuguese
Fluent
Spanish; Castilian
Advanced
English
Fluent
French
Beginner
German
Advanced

Work Experience

Marketing Specialist, Associate Director, CH LatAm at UBS Wealth Management AG
June 1, 2024 - Present
Supporting transition phases to integrate Credit Suisse's business into UBS strategy; coordinating cross-team efforts, managing Credit Suisse legacy marketing systems and events, and ensuring continuous client communications and alignment with Branding and Legal & Compliance guidelines across LatAm, US and APAC; onboarding Credit Suisse LatAm clients onto email marketing; curating CIO thought leadership content for LinkedIn; contributing to digital marketing growth and lead quality feedback loops.
Senior Marketing Manager, AVP, CH LatAm / Strategic Projects EMEA at Credit Suisse AG, Wealth Management
November 1, 2022 - June 1, 2024
Planned and executed WM digital marketing plans for LatAm and EMEA; managed cross-divisional marketing strategies; coordinated international LatAm conferences; conceived events for targeted corporate clients; led online service rebrand (CS Digital) for Europe; developed marketing product campaigns; implemented employee advocacy across EMEA and LatAm; produced thought leadership content and podcasts.
Marketing Specialist, Associate Director, KAM UK, ES & IT at UBS Asset Management AG
September 1, 2017 - October 1, 2022
Managed corporate and marketing video production; executed digital campaigns; developed ETF marketing content; coordinated editorial initiatives and marketing publications; directed agencies for content creation; produced On Track Magazine and related content; managed localised marketing and product content with compliance; led website revamp and automation of sales materials; managed webinars and digital client events; launched WM podcast project.
Customer Loyalty Marketing Coordinator at Daniel Swarovski Corporation AG
November 1, 2013 - June 1, 2015
Supported global CRM campaigns and brand positioning; served as single point of contact for global markets; executed end-to-end global/local campaigns; developed content for communications; aligned campaigns with global retail marketing calendar; managed data quality and localization; contributed to CRM process enhancements.
Marketing & Sales Assistant at Mediensatellit GmbH
July 1, 2008 - July 1, 2013
Managed luxury and corporate accounts; produced, edited and translated sales and editorial content; secured new advertising partnerships; translated data for sales communications; organized editorial and advertising assets; led pre- and post-sales processes including market research and contracts.

Education

Master of Science (MSc) in Management – Digital Business and Innovation at GBSB Global Business School
October 1, 2025 - January 15, 2026
Artificial Intelligence for Digital Marketing at London Business School
October 1, 2025 - January 1, 2026
Sustainable Marketing, Media and Creative at Cambridge University, Institute for Sustainable Leadership
September 1, 2022 - November 1, 2022
Content Marketing & Strategy: Brand and Business Growth at Northwestern University, Medill School of Journalism
September 1, 2022 - November 1, 2022
Creative Direction for Digital Media at University of the Arts London
August 1, 2022 - September 1, 2022
Social Media Strategy: Creating Engagement and Insight at MIT Sloan School of Management
July 1, 2022 - September 1, 2022
BA (Hon) Humanities/Modern Language Studies at The Open University
May 1, 2010 - May 1, 2017
Digital Marketing Specialization at University of Illinois at Urbana-Champaign
October 1, 2015 - April 1, 2017

Qualifications

Master of Science (MSc) in Management – Digital Business and Innovation
January 11, 2030 - January 15, 2026
Artificial Intelligence for Digital Marketing
October 1, 2025 - January 1, 2026
Sustainable Marketing, Media and Creative
September 1, 2022 - November 1, 2022
Content Marketing & Strategy: Brand and Business Growth
September 1, 2022 - November 1, 2022
Creative Direction for Digital Media
August 1, 2022 - September 1, 2022
Social Media Strategy: Creating Engagement and Insight
July 1, 2022 - September 1, 2022
BA (Hon) Humanities/Modern Language Studies
May 1, 2010 - May 1, 2017
Digital Marketing Specialization
October 1, 2015 - April 1, 2017

Industry Experience

Financial Services, Media & Entertainment, Retail, Professional Services, Other