Hi, I’m Edvin Bukvic, a performance marketing and SEO specialist based in Malmö, Sweden. I’ve spent 9 years driving growth through technical and on-page SEO, paid media, and full-funnel optimization, helping brands boost organic visibility and e-commerce revenue. I thrive in multi-market environments, plan cross-channel campaigns, and translate data into actionable growth tactics. I love collaborating with cross-functional teams to improve UX, content strategy, and ROI across Sweden, the Nordics, and beyond.

Edvin Bukvic

Hi, I’m Edvin Bukvic, a performance marketing and SEO specialist based in Malmö, Sweden. I’ve spent 9 years driving growth through technical and on-page SEO, paid media, and full-funnel optimization, helping brands boost organic visibility and e-commerce revenue. I thrive in multi-market environments, plan cross-channel campaigns, and translate data into actionable growth tactics. I love collaborating with cross-functional teams to improve UX, content strategy, and ROI across Sweden, the Nordics, and beyond.

Available to hire

Hi, I’m Edvin Bukvic, a performance marketing and SEO specialist based in Malmö, Sweden. I’ve spent 9 years driving growth through technical and on-page SEO, paid media, and full-funnel optimization, helping brands boost organic visibility and e-commerce revenue.
I thrive in multi-market environments, plan cross-channel campaigns, and translate data into actionable growth tactics. I love collaborating with cross-functional teams to improve UX, content strategy, and ROI across Sweden, the Nordics, and beyond.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Swedish
Fluent

Work Experience

SEO Manager at RakeTech Group
January 1, 2023 - January 1, 2025
Drove a 40% increase in organic traffic through hands-on work with technical and on-page improvements while managing a cross-functional content team. Launched a new product with significant user engagement.
Webmaster & SEO Lead at TT-Line
January 1, 2021 - January 1, 2023
Led technical SEO overhaul and content strategy refresh, significantly increasing organic search clicks and expanding brand visibility for ferry routes in multiple markets.
E-Commerce Campaign Manager at Tvins (Thane Direct)
May 1, 2020 - January 1, 2021
Achieved a 29.2% revenue growth through marketing initiatives across various channels while managing strategic relationships and enhancing the customer experience.
SEO Specialist at Betsson Group
February 1, 2019 - May 1, 2020
Achieved number one ranking for highly competitive keywords and managed the website migration while addressing technical SEO challenges.
SEO Specialist at Intendit
December 1, 2017 - February 1, 2019
Managed and optimized 62 websites, leading workshops on SEO for both clients and developers, enhancing overall understanding and implementation of SEO best practices.
E-Commerce Campaign Manager at Tvins
May 1, 2020 - January 1, 2021
Grew e-commerce revenue by 29.2% YoY through Google Ads and Meta advertising. Scaled transactions while maintaining a stable conversion rate despite increased campaign volume.
FDS Consultant SEO Growth & Campaign Specialist at FDS
October 1, 2025 - January 31, 2026
Developed a full SEO content strategy targeting 35,000–50,000 new monthly organic visits, benchmarked against Stena Line and TT-Line across 27,000+ competitor keywords on Baltic ferry routes. Owned Q1 2026 campaign planning across international and Swedish markets, aligning channel strategy across Meta, Google Search, and API partners while implementing anti-cannibalization measures across all sales channels. Audited and rewrote Swedish market content across booking pages, email newsletter, and landing pages, identifying UX issues and conversion-blocking copy, improving content quality for the Swedish passenger segment.
SEO Manager - iGaming (Affiliate) at RakeTech Group
January 1, 2023 - January 31, 2025
Grew non-branded organic traffic by 183% (1.8K → 5.1K clicks) and expanded keyword visibility by +1,197%, added 159 keywords to top 1-3 positions and 389 to top 4-10 across three multilingual platforms (tvmatchen.nu SE, tvsporten.dk DK, tvkampen.com NO). Improved page load speed by 30% (Core Web Vitals). Led content team and campaigns generating 950+ clicks and 35,000+ impressions; coordinated with outreach agents on link opportunities; mentored a cross-functional team in agile SEO.
Webmaster at TT-Line
January 1, 2021 - January 31, 2023
Grew organic search clicks by 86.9% YoY (18,534 → 34,632) across Nordic and German markets; expanded search impressions by 172.5% YoY; improved average SERP position from 2.98 to 2.48; captured COVID-era travel demand early with rapid content adaptation.
SEO Specialist - iGaming at Betsson Group
February 1, 2019 - May 31, 2020
Achieved No.1 ranking for 'casino' in the Swedish market; led website migration preserving SEO equity through URL mapping, redirects, backlinks; diagnosed JavaScript-rendered content issues and crawl budget waste.
SEO Specialist - Web & Marketing Agency at Intendit
December 1, 2017 - February 28, 2019
Managed 62 websites, increased organic traffic for diverse businesses; conducted SEO workshops with developers and sales teams for optimized web development and SEO boundaries.
Consultant Marketing Campaign Manager at DFDS
October 1, 2025 - February 1, 2026
Developed a full SEO content strategy targeting 35,000–50,000 new monthly organic visits, benchmarked against Stena Line and TT-Line across 27,000+ competitor keywords on Baltic ferry routes. Planned Q1 2026 campaign across international and Swedish markets, aligning Meta, Google Search, and API channels while implementing anti-cannibalization measures. Audited and rewrote Swedish market content on booking pages, email newsletters, and landing pages; identified UX issues and conversion-blocking copy to improve content quality for the Swedish passenger segment.
Marketing Campaign Manager (Growth Owner) - Consultant at DFS Marketing
October 1, 2025 - January 1, 2026
Led growth-focused marketing campaigns across international markets, planned Q1 2026 SEO and paid media initiatives, and implemented anti-cannibalization measures across multiple sales channels. Audited Swedish market content, improved UX through identified issues in refunds and copy, and coordinated cross-functional teams to align Meta, Google Search, and API partners.

Education

HVE Diploma Online Marketing at Medieinstitutet
August 22, 2016 - December 25, 2017
HVE Diploma E-Commerce Manager at Handelsakademin, Malmö
September 2, 2014 - June 13, 2016
HVE Diploma - Online Marketing & Digital Marketing at Medieinstitutet, Sweden
January 1, 2016 - January 1, 2016
HVE Diploma - Business Management & E-Commerce at Handelsakademin, Malmö
January 1, 2014 - January 1, 2014

Qualifications

Certificate: SEMrush - GA4 for SEO
April 1, 2024 - April 1, 2024
Link Research Tool Certificate
January 18, 2020 - January 18, 2020
HubSpot Inbound Marketing Certificate
September 11, 2017 - September 11, 2017
Certificate: Ahrefs SEO
June 18, 2019 - June 24, 2019
Python Programming Fundamentals
August 3, 2020 - September 3, 2020
Ahrefs SEO Certification - Ahrefs Academy
January 1, 2020 - April 26, 2026
Link Research Tools (LRT) Certification - LRT
January 1, 2019 - April 26, 2026
Python Programming Fundamentals - ICE
January 1, 2020 - April 26, 2026
HubSpot Inbound Certification - HubSpot Academy
January 1, 2017 - April 26, 2026
GA4 for SEO - SEMrush
January 1, 2024 - April 26, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Gaming, Travel & Hospitality