Available to hire
9 years in Performance Marketing and Website tech & development. Turning sites into high-performing acquisition engines, scaled website traffic by 183% and expanded organic visibility by +1,197%. Improved site engagement by 86.9% YoY. Commercial experience includes full-funnel optimizations delivering +29% e-com revenue growth (SEK 5.78M → SEK 7.46M) at competitive markets. Experienced in CMS, HTML/CSS & JS, analytics tools (GA4, heatmaps, user behavior), SEO Tools, A/B testing. Combines technical capability with growth mindset.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Swedish
Fluent
Work Experience
SEO Manager at RakeTech Group
January 1, 2023 - January 1, 2025Drove a 40% increase in organic traffic through hands-on work with technical and on-page improvements while managing a cross-functional content team. Launched a new product with significant user engagement.
Webmaster & SEO Lead at TT-Line
January 1, 2021 - January 1, 2023Led technical SEO overhaul and content strategy refresh, significantly increasing organic search clicks and expanding brand visibility for ferry routes in multiple markets.
E-Commerce Campaign Manager at Tvins (Thane Direct)
May 1, 2020 - January 1, 2021Achieved a 29.2% revenue growth through marketing initiatives across various channels while managing strategic relationships and enhancing the customer experience.
SEO Specialist at Betsson Group
February 1, 2019 - May 1, 2020Achieved number one ranking for highly competitive keywords and managed the website migration while addressing technical SEO challenges.
SEO Specialist at Intendit
December 1, 2017 - February 1, 2019Managed and optimized 62 websites, leading workshops on SEO for both clients and developers, enhancing overall understanding and implementation of SEO best practices.
E-Commerce Campaign Manager at Tvins
May 1, 2020 - January 1, 2021Grew e-commerce revenue by 29.2% YoY through Google Ads and Meta advertising. Scaled transactions while maintaining a stable conversion rate despite increased campaign volume.
FDS Consultant SEO Growth & Campaign Specialist at FDS
October 1, 2025 - January 31, 2026Developed a full SEO content strategy targeting 35,000–50,000 new monthly organic visits, benchmarked against Stena Line and TT-Line across 27,000+ competitor keywords on Baltic ferry routes. Owned Q1 2026 campaign planning across international and Swedish markets, aligning channel strategy across Meta, Google Search, and API partners while implementing anti-cannibalization measures across all sales channels. Audited and rewrote Swedish market content across booking pages, email newsletter, and landing pages, identifying UX issues and conversion-blocking copy, improving content quality for the Swedish passenger segment.
SEO Manager - iGaming (Affiliate) at RakeTech Group
January 1, 2023 - January 31, 2025Grew non-branded organic traffic by 183% (1.8K → 5.1K clicks) and expanded keyword visibility by +1,197%, added 159 keywords to top 1-3 positions and 389 to top 4-10 across three multilingual platforms (tvmatchen.nu SE, tvsporten.dk DK, tvkampen.com NO). Improved page load speed by 30% (Core Web Vitals). Led content team and campaigns generating 950+ clicks and 35,000+ impressions; coordinated with outreach agents on link opportunities; mentored a cross-functional team in agile SEO.
Webmaster at TT-Line
January 1, 2021 - January 31, 2023Grew organic search clicks by 86.9% YoY (18,534 → 34,632) across Nordic and German markets; expanded search impressions by 172.5% YoY; improved average SERP position from 2.98 to 2.48; captured COVID-era travel demand early with rapid content adaptation.
SEO Specialist - iGaming at Betsson Group
February 1, 2019 - May 31, 2020Achieved No.1 ranking for 'casino' in the Swedish market; led website migration preserving SEO equity through URL mapping, redirects, backlinks; diagnosed JavaScript-rendered content issues and crawl budget waste.
SEO Specialist - Web & Marketing Agency at Intendit
December 1, 2017 - February 28, 2019Managed 62 websites, increased organic traffic for diverse businesses; conducted SEO workshops with developers and sales teams for optimized web development and SEO boundaries.
Consultant Marketing Campaign Manager at DFDS
October 1, 2025 - February 1, 2026Developed a full SEO content strategy targeting 35,000–50,000 new monthly organic visits, benchmarked against Stena Line and TT-Line across 27,000+ competitor keywords on Baltic ferry routes. Planned Q1 2026 campaign across international and Swedish markets, aligning Meta, Google Search, and API channels while implementing anti-cannibalization measures. Audited and rewrote Swedish market content on booking pages, email newsletters, and landing pages; identified UX issues and conversion-blocking copy to improve content quality for the Swedish passenger segment.
Education
HVE Diploma Online Marketing at Medieinstitutet
August 22, 2016 - December 25, 2017HVE Diploma E-Commerce Manager at Handelsakademin, Malmö
September 2, 2014 - June 13, 2016Qualifications
Certificate: SEMrush - GA4 for SEO
April 1, 2024 - April 1, 2024Link Research Tool Certificate
January 18, 2020 - January 18, 2020HubSpot Inbound Marketing Certificate
September 11, 2017 - September 11, 2017Certificate: Ahrefs SEO
June 18, 2019 - June 24, 2019Python Programming Fundamentals
August 3, 2020 - September 3, 2020Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Gaming, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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