Hi, I’m Edwyn Chen, a product designer with 7 years of experience across product and graphic design — including 4 years in-house designing and shipping AI-powered horse racing analytics tools for over 6 million users. I’m a systems thinker who cares about end-to-end product journeys and scalable design systems. I’m passionate about accessibility and delivering adaptable solutions in agile environments, with experience across web, mobile, iOS and Android, and a focus on cross-functional collaboration to ship impactful user experiences.

Edwyn Chen

Hi, I’m Edwyn Chen, a product designer with 7 years of experience across product and graphic design — including 4 years in-house designing and shipping AI-powered horse racing analytics tools for over 6 million users. I’m a systems thinker who cares about end-to-end product journeys and scalable design systems. I’m passionate about accessibility and delivering adaptable solutions in agile environments, with experience across web, mobile, iOS and Android, and a focus on cross-functional collaboration to ship impactful user experiences.

Available to hire

Hi, I’m Edwyn Chen, a product designer with 7 years of experience across product and graphic design — including 4 years in-house designing and shipping AI-powered horse racing analytics tools for over 6 million users. I’m a systems thinker who cares about end-to-end product journeys and scalable design systems.

I’m passionate about accessibility and delivering adaptable solutions in agile environments, with experience across web, mobile, iOS and Android, and a focus on cross-functional collaboration to ship impactful user experiences.

See more

Language

English
Fluent
Chinese
Beginner

Work Experience

Product Designer at InForm Media
June 1, 2023 - March 1, 2026
Led end-to-end redesign of core user journeys, improved WCAG AA accessibility, discoverability and data visualization. Reduced bounce rate and increased time on page for high-traffic pages; designed UX for AI-powered features; built and championed a tokenised design system to support scalability and rebranding. Facilitated cross-functional workshops to align Product, Developers, and the company on design system usage.
UX/UI Designer at Eon X
March 1, 2022 - January 1, 2023
Designed multi-sided platform experiences across Customer, Merchant, and Admin portals; crafted onboarding/offboarding flows; prototyped and tested flows to reduce friction; built foundational token-based design system and collaborated within agile squads to deliver scalable UI solutions.
Graphic Designer at New Aim
June 1, 2020 - November 1, 2021
Created visual assets for branding and marketing; contributed to design systems and product visuals; collaborated with teams to deliver consistent UI across channels.
Associate (Marketing and Account Manager) at Goston Avenue
September 1, 2019 - March 1, 2020
Marketing and account management support; liaised with clients and internal teams to coordinate campaigns and deliverables.

Education

Web Accessibility at EdX Online Academy
January 11, 2030 - December 1, 2025
UX UI Design Transform at XI
June 1, 2021 - December 1, 2021
Bachelor of Design (Digital Media) at RMIT University
March 1, 2016 - December 1, 2018
Bachelor's of Design (Digital Media) at RMIT University
March 1, 2016 - December 1, 2018
Web Accessibility at EdX
January 11, 2030 - December 1, 2025

Qualifications

Web Accessibility Certification
January 11, 2030 - December 1, 2025
UX/UI Design Transform
June 1, 2021 - December 1, 2021

Industry Experience

Software & Internet, Media & Entertainment, Professional Services