USHATAVA FW 24/25

The main inspiration for the concept of the show’s
soundtrack was the 1960 audio performance “I Am
That I Am” by artist Brion Gysin. I decided to create
the entire show intro using Brion’s voice: drums,
atmosphere, and sound effects that build tension and
momentum.
The 30-minute soundtrack is as multifaceted as the
collection itself, combining dub techno, ambient,
compositions from Soviet films, synthwave with
models’ voices, and Nino Shamatava’s heartbeat
recorded specifically for the show.