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Hi there! I’m a marketing professional with extensive experience in banking and financial services, focusing on growth, brand visibility, and multi-channel campaigns across Iloilo and Negros Occidental. I’ve led marketing efforts for rural banks, driving loan product growth, customer engagement, and branch performance through data-driven strategies and hands-on collaboration with branch teams. I’m passionate about turning market insights into practical campaigns, delivering measurable results, and continuously improving process and cross-functional collaboration. I enjoy building strong relationships with colleagues and stakeholders to create creative, effective marketing programs that support business goals.…Hi there! I’m a marketing professional with extensive experience in banking and financial services, focusing on growth, brand visibility, and multi-channel campaigns across Iloilo and Negros Occidental. I’ve led marketing efforts for rural banks, driving loan product growth, customer engagement, and branch performance through data-driven strategies and hands-on collaboration with branch teams. I’m passionate about turning market insights into practical campaigns, delivering measurable results, and continuously improving process and cross-functional collaboration. I enjoy building strong relationships with colleagues and stakeholders to create creative, effective marketing programs that support business goals.

Reggie Casiban Franco

Marketing Analyst, Growth Marketer, Product Marketer, +4

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Hi there! I’m a marketing professional with extensive experience in banking and financial services, focusing on growth, brand visibility, and multi-channel campaigns across Iloilo and Negros Occidental. I’ve led marketing efforts for rural banks, driving loan product growth, customer engagement, and branch performance through data-driven strategies and hands-on collaboration with branch teams. I’m passionate about turning market insights into practical campaigns, delivering measurable results, and continuously improving process and cross-functional collaboration. I enjoy building strong relationships with colleagues and stakeholders to create creative, effective marketing programs that support business goals.…Hi there! I’m a marketing professional with extensive experience in banking and financial services, focusing on growth, brand visibility, and multi-channel campaigns across Iloilo and Negros Occidental. I’ve led marketing efforts for rural banks, driving loan product growth, customer engagement, and branch performance through data-driven strategies and hands-on collaboration with branch teams. I’m passionate about turning market insights into practical campaigns, delivering measurable results, and continuously improving process and cross-functional collaboration. I enjoy building strong relationships with colleagues and stakeholders to create creative, effective marketing programs that support business goals.

Available to hire

Hi there! I’m a marketing professional with extensive experience in banking and financial services, focusing on growth, brand visibility, and multi-channel campaigns across Iloilo and Negros Occidental. I’ve led marketing efforts for rural banks, driving loan product growth, customer engagement, and branch performance through data-driven strategies and hands-on collaboration with branch teams.

I’m passionate about turning market insights into practical campaigns, delivering measurable results, and continuously improving process and cross-functional collaboration. I enjoy building strong relationships with colleagues and stakeholders to create creative, effective marketing programs that support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Language

English

Intermediate

Work Experience

Marketing Head - Iloilo Area at Marayo Bank, Inc. (A Rural Bank)

November 1, 2025 - Present

Lead and supervise Marketing Assistants across branches; monitor loan release performance; review and approve marketing budgets; develop and implement campaigns to drive loan products and branch performance; manage digital marketing initiatives; conduct branch visits and field monitoring; ensure alignment with corporate marketing plans; generate reports and insights for management.

Marketing Assistant at Marayo Bank, Inc. (A Rural Bank)

November 1, 2023 - November 1, 2025

Developed and prepared marketing materials; coordinated with advertising agencies; organized promotional activities and events; supported multi-channel communications (email, phone, SMS) to engage target audiences; monitored campaigns and updated calendars; contributed to branding alignment and event participation.

Loans Analyst at Marayo Bank, Inc. (A Rural Bank)

April 1, 2023 - November 1, 2023

Evaluated loan applications by analyzing financial statements, credit histories, and repayment capacity; prepared detailed credit reports and loan recommendations; monitored loan portfolios and ensured compliance with bank policies and regulatory requirements; assisted in processing loan releases and maintaining portfolio quality.

Marketing Analyst/Coordinator at Marayo Bank, Inc. (A Rural Bank)

May 1, 2017 - November 1, 2021

Conducted comprehensive market research and analysis to support strategic marketing initiatives and branch expansion; prepared feasibility studies and market assessments for multiple city expansions; analyzed market demand and competitor offers; designed and produced marketing materials; supervised branch visits and field activities; presented marketing analytics and reports to senior management.

Branch Officer In-Charge at Marayo Bank, Inc. (A Rural Bank) – Passi City Branch

November 1, 2021 - April 1, 2023

Led overall branch operations including lending, deposit generation, and account acquisition; managed daily banking activities; strengthened client relationships; implemented internal controls and ensured regulatory compliance; supervised staff; oversaw loan approvals and collections to maintain portfolio quality; ensured timely reporting and operational integrity.

Branch Officer In-Charge at Marayo Bank, Inc. (A Rural Bank)

November 1, 2021 - April 1, 2023

Led branch operations including lending and deposit generation, customer acquisition, and daily banking activities; maintained client relationships; spearheaded new customer acquisition and service quality initiatives; ensured compliance and risk management; supervised staff and coordinated with management for target achievement.