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I'm a VP of Marketing and Growth Leader with 20+ years of experience driving 6–20% annual growth through digital transformation, rebranding, and demand generation across fintech, retail, SaaS, eCommerce, and consumer electronics. I excel at building scalable, data-driven marketing programs that align with business goals and accelerate revenue growth. I'm skilled at creating marketing frameworks for enterprises ranging from $50M to $2B+, modernizing MarTech stacks, and strengthening customer acquisition through eCommerce, lifecycle marketing, and affiliate partnerships. I lead high-performing cross-functional teams, advance measurement and analytics, and guide organizations through data-first marketing evolution in both B2C and B2B/B2B2C settings. I also volunteer to support marketing at The Pierce Foundation.…I'm a VP of Marketing and Growth Leader with 20+ years of experience driving 6–20% annual growth through digital transformation, rebranding, and demand generation across fintech, retail, SaaS, eCommerce, and consumer electronics. I excel at building scalable, data-driven marketing programs that align with business goals and accelerate revenue growth. I'm skilled at creating marketing frameworks for enterprises ranging from $50M to $2B+, modernizing MarTech stacks, and strengthening customer acquisition through eCommerce, lifecycle marketing, and affiliate partnerships. I lead high-performing cross-functional teams, advance measurement and analytics, and guide organizations through data-first marketing evolution in both B2C and B2B/B2B2C settings. I also volunteer to support marketing at The Pierce Foundation.

Eileen Considine

Growth Marketer, Performance Marketer, Digital Marketer, +7

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I'm a VP of Marketing and Growth Leader with 20+ years of experience driving 6–20% annual growth through digital transformation, rebranding, and demand generation across fintech, retail, SaaS, eCommerce, and consumer electronics. I excel at building scalable, data-driven marketing programs that align with business goals and accelerate revenue growth. I'm skilled at creating marketing frameworks for enterprises ranging from $50M to $2B+, modernizing MarTech stacks, and strengthening customer acquisition through eCommerce, lifecycle marketing, and affiliate partnerships. I lead high-performing cross-functional teams, advance measurement and analytics, and guide organizations through data-first marketing evolution in both B2C and B2B/B2B2C settings. I also volunteer to support marketing at The Pierce Foundation.…I'm a VP of Marketing and Growth Leader with 20+ years of experience driving 6–20% annual growth through digital transformation, rebranding, and demand generation across fintech, retail, SaaS, eCommerce, and consumer electronics. I excel at building scalable, data-driven marketing programs that align with business goals and accelerate revenue growth. I'm skilled at creating marketing frameworks for enterprises ranging from $50M to $2B+, modernizing MarTech stacks, and strengthening customer acquisition through eCommerce, lifecycle marketing, and affiliate partnerships. I lead high-performing cross-functional teams, advance measurement and analytics, and guide organizations through data-first marketing evolution in both B2C and B2B/B2B2C settings. I also volunteer to support marketing at The Pierce Foundation.

Available to hire

I’m a VP of Marketing and Growth Leader with 20+ years of experience driving 6–20% annual growth through digital transformation, rebranding, and demand generation across fintech, retail, SaaS, eCommerce, and consumer electronics. I excel at building scalable, data-driven marketing programs that align with business goals and accelerate revenue growth.

I’m skilled at creating marketing frameworks for enterprises ranging from $50M to $2B+, modernizing MarTech stacks, and strengthening customer acquisition through eCommerce, lifecycle marketing, and affiliate partnerships. I lead high-performing cross-functional teams, advance measurement and analytics, and guide organizations through data-first marketing evolution in both B2C and B2B/B2B2C settings. I also volunteer to support marketing at The Pierce Foundation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Vice President, Digital Marketing & Head of Marketing at Elevate Credit, Inc.

January 1, 2025 - September 10, 2025

Delivered a 300% increase in consumer applications through revamped digital acquisition across Google Ads, Meta, programmatic display, and affiliates, contributing to record loan originations and revenue growth. Implemented full-funnel measurement framework, boosting ROI by 35% while lowering CAC by 15% with digital-first planning and optimized channel reach. Architected data-first marketing systems enabling faster optimization, credit decisioning, and smarter budget allocation, resulting in more efficient media spend and accelerated growth across B2C and partner channels. Improved customer retention by 30% through lifecycle content and marketing automation, driving stronger refinancing utilization and lifetime value. Directed and upskilled a 20+ person cross-functional digital team across in-house and agency partners (SEO, SEM, UX, Email, Affiliates, Analytics, Brand, Creative).

Senior Director/VP, Digital Marketing & eCommerce at Conn’s HomePlus

January 1, 2022 - September 10, 2025

Oversaw a $70M+ eCommerce business, driving 171% growth by integrating digital and in-store experiences and optimizing SEO, paid media, affiliates, social, and site merchandising. Generated 20% growth in credit applications (in-house financing, lease-to-own, credit card) by streamlining funnel UX and achieving record-high conversion rates. Implemented new CRM and marketing automation (Salesforce Marketing Cloud, Oracle NetSuite), delivering 45% YoY channel growth in email revenue while reducing cost per funded account by 22%. Launched and scaled affiliate marketing partnerships, expanding brand reach and accelerating B2B2C pipeline growth. Collaborated with FP&A on budget forecasting and applied A/B testing, geo-targeting, CRO, and Google tagging enhancements to optimize conversion rates and ROI.

Senior Product Marketing Manager at Samsung Electronics America

January 1, 2019 - September 10, 2025

Generated $350M+ in revenue through integrated demand generation campaigns with Netflix, Twitch, ESPN College Game Day, and 8K product launches, driving both DTC growth and retail partner sales. Led 10+ major product launches in collaboration with Samsung HQ Korea, ensuring aligned U.S. go-to-market strategies and advancing Samsung’s direct-to-consumer initiatives by coordinating digital content and campaigns. Improved digital media efficiency by 28% through A/B testing and advanced segmentation.

Senior Director, Divisional VP, Digital Marketing & eCommerce at Sears Holdings Corporation

January 1, 2017 - September 10, 2025

Oversaw a $2.5B+ eCommerce revenue portfolio across Sears.com, Kmart.com, ShopYourWay.com, and B2B partner sites. Grew online revenue by +35% YoY through optimization of SEO/SEM, affiliates, display, email, and social campaigns. Led 200+ digital professionals and agency partners, deploying personalization and targeting strategies that lifted conversions by 200 bps and increased AOV, while guiding enterprise-wide MarTech adoption including Salesforce Marketing Cloud and advanced analytics for attribution and optimization.

Director, Global Online Marketing at TravelCLICK (Amadeus Hospitality)

January 1, 2010 - September 10, 2025

Built and scaled a global marketing team delivering integrated campaigns across digital and web development for a $300M SaaS leader in hospitality technology. Drove double-digit lead growth via SEO/SEM, display, email, and web content campaigns supporting enterprise and hotel clients across multiple countries.

Vice President, Digital Marketing & Head of Marketing at Elevate Credit, Inc.

January 1, 2025 - September 10, 2025

Delivered a 300% increase in consumer applications through revamped digital acquisition across Google Ads, Meta, programmatic display, and affiliates; introduced full-funnel measurement to boost ROI by 35% while lowering CAC by 15%; built data-first marketing systems for faster optimization and smarter budget allocation; improved customer retention by 30% through lifecycle content and marketing automation; led a 20+ person cross-functional team across in-house and agency partners to improve speed-to-market and campaign scalability.

Senior Director/VP, Digital Marketing & eCommerce at Conn’s HomePlus

January 1, 2022 - September 10, 2025

Oversaw a $70M+ eCommerce business, driving 171% growth by integrating digital and in-store experiences; achieved 20% growth in credit applications by optimizing funnel UX and achieving record-high conversion rates; launched and scaled affiliate marketing partnerships; partnered with FP&A on budget forecasting and applied A/B testing and geo-targeting to optimize ROI.

Senior Product Marketing Manager at Samsung Electronics America

January 1, 2019 - September 10, 2025

Generated $350M+ in revenue through integrated demand generation campaigns with major partners and 8K product launches; led 10+ product launches with U.S. go-to-market alignment and directed first direct-to-consumer initiatives; improved digital media efficiency by 28% through A/B testing and advanced segmentation.

Senior Director, Divisional VP, Digital Marketing & eCommerce at Sears Holdings Corporation

January 1, 2017 - September 10, 2025

Oversaw a $2.5B+ eCommerce revenue portfolio across multiple sites; grew online revenue +35% YoY by optimizing SEO/SEM, affiliates, display, email, and social; led 200+ digital professionals and agency partners; deployed personalization and targeting strategies and drove enterprise-level MarTech adoption including Salesforce Marketing Cloud.

Director, Global Online Marketing, Account Executive at TravelCLICK (Amadeus Hospitality)

January 1, 2010 - September 10, 2025

Built and scaled a global marketing team delivering integrated campaigns across digital and web development for a $300M SaaS leader in hospitality technology; drove double-digit lead growth via SEO/SEM, display, email, and web campaigns across multiple countries.