I am a creative marketing professional, who combines strategic thinking with storytelling and innovation. Through my coursework and work experiences I have been recognised for reliability, focus and empathetic communication style, with the ability to develop unique solutions to common challenges. Entering the team, I bring initiative, resilience and competitive edge, consistently delivering results in dynamic environments. Open to new opportunities, international settings and continuous professional growth.
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• Performance content: created 22 high-performing visual advertisements tailored specifically for the professional nuances of LinkedIn and the broad reach of Facebook;
• Visibility optimisation: managed social media channels with a focus on consistent brand voice and engagement metrics;
Challenge resolved: driving customer acquisition on professional networks like LinkedIn and Facebook.
Impact made: delivered a 20% increase in total brand visibility and successfully converted social traffic into 5 new high-value customers.
• Client retention: created six short-form videos aimed for Instagram, YouTube and LinkedIn to keep the brand top-of-mind for existing partners.
Impact made: strengthened the sales pipeline with content that directly improved client retention and partnership conversion.
• Visual storytelling: developed high-impact service presentations using Canva to simplify the company’s value proposition;
• High-stakes negotiation: led over 20 strategic video calls with agencies and modelling talent representatives to pitch services and close deals.
Challenge resolved: making complex fashion services into high-converting visual pitches for agencies and models.
• Campaign execution: led the International Women’s Day digital campaign, blending product design with targeted social storytelling;
• Customer problem-solving: defined a struggle to find a suitable present or a loved one and wrapped it into engagement activities, positioning our brand as a solution;
• B2B Networking: negotiated and secured a strategic partnership with SPbSUE University to expand the brand’s reach.
Impact made: successfully stabilised the brand’s market presence and converted digital engagement into 10+ immediate sales during the launch phase.
• Comprehensive rebranding: designed a cohesive identity from the ground up, including three logo variants, typography and colours, social media tone of voice, and seven distinct product labels – to ensure the brand knows what and how to market;
• Strategic messaging: put forward the core pillars of the brand – safety, care and human love;
• Far-reaching market re-entry: executed a campaign that balanced nostalgia for loyal customers with a fresh value proposition for new ones with the focus on community engagement.
Challenge resolved: re-introducing an inactive brand to a competitive market.
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