Hi, I’m Tornike Elashvili, a data-driven social media and performance marketing professional with a track record of elevating brand presence and conversions across multiple sectors. I lead strategy and execution for up to 50 companies at Scope Creative Agency, optimizing paid and organic campaigns with a sharp focus on engagement, reach, and ROI.\n\nOver the years I’ve built and managed social media teams, crafted cost-efficient ad campaigns, and helped brands enter new markets—from local venues to international brands. I’m passionate about turning data into actionable insight and scalable growth, with a hands-on approach to creative execution and cross-functional collaboration.

Hi, I’m Tornike Elashvili, a data-driven social media and performance marketing professional with a track record of elevating brand presence and conversions across multiple sectors. I lead strategy and execution for up to 50 companies at Scope Creative Agency, optimizing paid and organic campaigns with a sharp focus on engagement, reach, and ROI.\n\nOver the years I’ve built and managed social media teams, crafted cost-efficient ad campaigns, and helped brands enter new markets—from local venues to international brands. I’m passionate about turning data into actionable insight and scalable growth, with a hands-on approach to creative execution and cross-functional collaboration.

Available to hire

Hi, I’m Tornike Elashvili, a data-driven social media and performance marketing professional with a track record of elevating brand presence and conversions across multiple sectors. I lead strategy and execution for up to 50 companies at Scope Creative Agency, optimizing paid and organic campaigns with a sharp focus on engagement, reach, and ROI.\n\nOver the years I’ve built and managed social media teams, crafted cost-efficient ad campaigns, and helped brands enter new markets—from local venues to international brands. I’m passionate about turning data into actionable insight and scalable growth, with a hands-on approach to creative execution and cross-functional collaboration.

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Work Experience

Head of Social Media (Marketing Department) at Scope Creative Agency
February 1, 2025 - Present
Promoted to Head of Social Media after 5 months based on performance and results. Led and monitored social media strategy and performance for up to 50 companies. Oversaw team execution, campaign performance, and reporting across multiple industries. Drove data-led campaign optimization, contributing to increased engagement and sales for key clients, including a 30% engagement and 20% sales increase for Arena Sports Complex.
Social Media Marketing Manager at Scope Creative Agency
March 1, 2022 - May 1, 2025
Achieved a 191,400% increase in reach, a 72.4% boost in content interactions, and a 299.5% rise in link clicks. Designed and executed ad campaigns with up to 5% CTR, created reels that boosted engagement by 120%, and managed social media communication, improving response time by 40%.
Marketing Manager/Advertiser at Scope Creative Agency
May 1, 2024 - May 1, 2025
Launched and optimized over 250 advertising campaigns on Ads Manager, achieving a cost per link click as low as $0.01. Increased platform engagement by 150% and user registrations by 70% through targeted, data-driven advertising strategies.
Freelance Social Media & Advertising at Various Clients
January 1, 2023 - January 1, 2025
Delivered end-to-end social media management and paid advertising services for multiple clients, including Methodo, Easy Procurement, Institutional and Capacity Development Center, Polaris, and Home. Managed campaign setup, optimization, and reporting across Meta Ads Manager, ensuring efficiency and measurable results.

Education

Bachelor at Tbilisi State University
January 1, 2021 - January 1, 2025
Master of Arts at Paris Lodron University of Salzburg
January 1, 2025 - January 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services