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I’m a Senior Creative and Marketing Professional with 8+ years of experience building brands, campaigns, and immersive experiences across fashion, culture, events, media, and tech-driven platforms. My background spans creative agencies, large-scale festivals, international film events, and premium fashion retail, where I’ve led end-to-end creative and marketing processes — from brand identity and content strategy to campaign execution and live activations. I’ve: - Co-founded and creatively led a full-service digital agency (DigiLab), managing multidisciplinary teams of designers, motion artists, copywriters, and SMM specialists. - Built the entire brand identity and marketing ecosystem for VOID Music Festival, combining electronic music, spirituality, and experiential design. - Led content and rebranding initiatives for platforms with millions of users (turbo.az, tap.az, bina.az). - Managed creative marketing for international film festivals, cultural institutions, and national sports federations. - Delivered 360° fashion marketing activations for global brands including HUGO, BOSS, Diesel, Armani Exchange, Guess, DKNY, Furla, Bally, Tod’s, and more. My expertise includes: - Creative Direction & Brand Identity - Content Strategy & Copywriting - Social Media & Digital Campaigns - Experiential & Event Marketing - Team Leadership & Creative Operations - AI-powered creative workflows I work best with brands and founders who value strong concepts, cultural relevance, and execution that actually performs.…I’m a Senior Creative and Marketing Professional with 8+ years of experience building brands, campaigns, and immersive experiences across fashion, culture, events, media, and tech-driven platforms. My background spans creative agencies, large-scale festivals, international film events, and premium fashion retail, where I’ve led end-to-end creative and marketing processes — from brand identity and content strategy to campaign execution and live activations. I’ve: - Co-founded and creatively led a full-service digital agency (DigiLab), managing multidisciplinary teams of designers, motion artists, copywriters, and SMM specialists. - Built the entire brand identity and marketing ecosystem for VOID Music Festival, combining electronic music, spirituality, and experiential design. - Led content and rebranding initiatives for platforms with millions of users (turbo.az, tap.az, bina.az). - Managed creative marketing for international film festivals, cultural institutions, and national sports federations. - Delivered 360° fashion marketing activations for global brands including HUGO, BOSS, Diesel, Armani Exchange, Guess, DKNY, Furla, Bally, Tod’s, and more. My expertise includes: - Creative Direction & Brand Identity - Content Strategy & Copywriting - Social Media & Digital Campaigns - Experiential & Event Marketing - Team Leadership & Creative Operations - AI-powered creative workflows I work best with brands and founders who value strong concepts, cultural relevance, and execution that actually performs.

ELBAY ISKANDARLI

Creative Director, Social Media Manager, Brand Strategist, +7

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I’m a Senior Creative and Marketing Professional with 8+ years of experience building brands, campaigns, and immersive experiences across fashion, culture, events, media, and tech-driven platforms. My background spans creative agencies, large-scale festivals, international film events, and premium fashion retail, where I’ve led end-to-end creative and marketing processes — from brand identity and content strategy to campaign execution and live activations. I’ve: - Co-founded and creatively led a full-service digital agency (DigiLab), managing multidisciplinary teams of designers, motion artists, copywriters, and SMM specialists. - Built the entire brand identity and marketing ecosystem for VOID Music Festival, combining electronic music, spirituality, and experiential design. - Led content and rebranding initiatives for platforms with millions of users (turbo.az, tap.az, bina.az). - Managed creative marketing for international film festivals, cultural institutions, and national sports federations. - Delivered 360° fashion marketing activations for global brands including HUGO, BOSS, Diesel, Armani Exchange, Guess, DKNY, Furla, Bally, Tod’s, and more. My expertise includes: - Creative Direction & Brand Identity - Content Strategy & Copywriting - Social Media & Digital Campaigns - Experiential & Event Marketing - Team Leadership & Creative Operations - AI-powered creative workflows I work best with brands and founders who value strong concepts, cultural relevance, and execution that actually performs.…I’m a Senior Creative and Marketing Professional with 8+ years of experience building brands, campaigns, and immersive experiences across fashion, culture, events, media, and tech-driven platforms. My background spans creative agencies, large-scale festivals, international film events, and premium fashion retail, where I’ve led end-to-end creative and marketing processes — from brand identity and content strategy to campaign execution and live activations. I’ve: - Co-founded and creatively led a full-service digital agency (DigiLab), managing multidisciplinary teams of designers, motion artists, copywriters, and SMM specialists. - Built the entire brand identity and marketing ecosystem for VOID Music Festival, combining electronic music, spirituality, and experiential design. - Led content and rebranding initiatives for platforms with millions of users (turbo.az, tap.az, bina.az). - Managed creative marketing for international film festivals, cultural institutions, and national sports federations. - Delivered 360° fashion marketing activations for global brands including HUGO, BOSS, Diesel, Armani Exchange, Guess, DKNY, Furla, Bally, Tod’s, and more. My expertise includes: - Creative Direction & Brand Identity - Content Strategy & Copywriting - Social Media & Digital Campaigns - Experiential & Event Marketing - Team Leadership & Creative Operations - AI-powered creative workflows I work best with brands and founders who value strong concepts, cultural relevance, and execution that actually performs.

Available to hire

I’m a Senior Creative and Marketing Professional with 8+ years of experience building brands, campaigns, and immersive experiences across fashion, culture, events, media, and tech-driven platforms. My background spans creative agencies, large-scale festivals, international film events, and premium fashion retail, where I’ve led end-to-end creative and marketing processes — from brand identity and content strategy to campaign execution and live activations.

I’ve:

Co-founded and creatively led a full-service digital agency (DigiLab), managing multidisciplinary teams of designers, motion artists, copywriters, and SMM specialists.
Built the entire brand identity and marketing ecosystem for VOID Music Festival, combining electronic music, spirituality, and experiential design.
Led content and rebranding initiatives for platforms with millions of users (turbo.az, tap.az, bina.az).
Managed creative marketing for international film festivals, cultural institutions, and national sports federations.
Delivered 360° fashion marketing activations for global brands including HUGO, BOSS, Diesel, Armani Exchange, Guess, DKNY, Furla, Bally, Tod’s, and more.

My expertise includes:

Creative Direction & Brand Identity
Content Strategy & Copywriting
Social Media & Digital Campaigns
Experiential & Event Marketing
Team Leadership & Creative Operations
AI-powered creative workflows

I work best with brands and founders who value strong concepts, cultural relevance, and execution that actually performs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Azerbaijani

Fluent

Russian

Fluent

Turkish

Intermediate

Work Experience

Social Media Manager - Freelance at Self-Employed

January 1, 2018 - December 31, 2019

Managed social media channels, content production, and campaigns for clients; developed content calendars, monitored performance, and collaborated with creative teams to deliver engaging digital experiences.

Co-Founder/Creative Director at DigiLab

September 1, 2019 - September 1, 2021

DigiLab was advertising agency that provided various services such as digital marketing, content creation, graphic design, branding, photo and video production. My main role in the company was creative directing. In the peak time we got 14 employees, which consisted of graphic and motion designers, social media managers, digital managers, creative writers and copywriters, story makers, sales manager, photographer and videographer. On a daily basis, i managed entire creative process, including oversees and guides the development of artistic and conceptual elements in various projects, providing strategic direction, managing creative team, and ensuring the delivery of high-quality and innovative creative solutions. Our clients - “ASE”, “Vodka Ganja Sharab 2”, “Cozy Showroom by Madi”, “CupCup”, “Yves Delorme”, “The Nest”, “Inspired” etc.

Social Media Manager at Millenium Tourism

January 1, 2017 - December 31, 2018

Managed social media channels, campaigns, and online presence to enhance brand visibility and engagement.

Co-Founder at VOID Music Festival

May 1, 2022 - Present

VOID is a music festival specializing in electronic music and spiritual activities. It is an expanding festival with a straightforward aim of bringing together like-minded individuals, enthusiasts, and music lovers amidst a rich cultural backdrop and stunning landscapes. My primary responsibilities at VOID included creating the entire brand identity, covering the logo, slogan, color scheme, visual identity, typography, and communication strategy. I also led the marketing process and content creation. However, due to our small team, I actively participated in various organizational processes, including negotiations with sponsors and artists, overseeing ticket sales, and coordinating transportation and accommodation for guests. As a result of our efforts, the festival attracted 400 attendees.

Marketing Producer at Digital Classifieds

January 1, 2022 - December 31, 2023

The focus of Digital Classifieds is on developing and maintaining four brands (turbo.az | tap.az | bina.az | boss.az), each with millions of users and app downloads. These platforms serve as classifieds for individuals to sell, buy, and find various items such as cars, real estate, and other products, as well as employment opportunities in the local market. In my role as a marketing producer, my responsibilities were creating and managing the company's content strategy to attract and engage our target audience. On a daily basis, my tasks included creating and monitoring visual and textual content, developing strategies, generating and writing new ideas for all B2B and B2C assets, SEO, App Store, Push Notification optimization, writing briefs and technical tasks for the creative team, and maintaining them. I also worked on significant projects such as the redesign of social media pages and rebranding of brands.

Creative Director/Project Manager at GARAGE Coop

January 1, 2022 - December 31, 2024

As a cooperative, we engage in various types of projects. To date, we have collaborated with the executive power of Goygol district, where we organized a New Year fair, constructing a Christmas Tree, fair zone, and stage. The idea and concept, along with all the details, originated from our team. Additionally, i developed a short, mid, and long-term tourism plan for the district. Discovering old catacombs beneath the city, we initiated the renovation of this historical site. On the order of President Ilham Aliyev, we transformed the house of the last German descent Victor Klein into a museum. Beyond Goygol, we played an active role in the renowned Baku club Unbar 1906. Over the year, we have served as Art Directors for the venue, organizing various events and activities. Among the most popular were the International Jazz Day 2023, Baku Jazz Festival 2023, and concerts featuring Etibar Asadli's "Mugham Jazz" and "Zurna Party”. Additionally, I art directed the entire design process for the album of the famous jazz band H3 Collective and led the branding and design for the new coffee shop "BeamBean," for which I also created the naming concept and brand book.

Creative Manager at DokuBaku International Documentary Film Festival

January 1, 2023 - December 31, 2024

I have been serving as the Creative Marketing Manager for DokuBaku, Azerbaijan's first and only international documentary film festival, for the past two years. Over this period, the festival has featured over 100 films from more than 40 countries and welcomed over 50 directors from around the globe. I managed all advertising processes, including both digital and traditional media channels, and directed the creation of visual and textual content for marketing. As DokuBaku continues to grow, it has gained increasing attention, with over 4,500 attendees participating across both editions, further solidifying its international reputation.

Creative Manager at Azerbaijan Gymnastics Federation

January 1, 2024 - December 31, 2024

At the Azerbaijan Gymnastics Federation, I served as a creative manager, overseeing the entire creative process within the digital realm. My work involved managing social media channels and ensuring a steady stream of engaging content that resonated with our audience. I was responsible for creating and implementing all aspects of content strategy, from conceptualizing and producing videos to writing scripts that highlighted key moments in both local and international gymnastics events held in Azerbaijan. I played a key role in integrating entertainment and show elements into large-scale championships and tournaments, enhancing the overall experience for both athletes and spectators. My position also required close collaboration with international media personalities during major championships, where I provided support and ensured all communications ran smoothly. In addition to these duties, I handled copywriting tasks for the federation’s resources, ensuring that all written material maintained a consistent and professional tone. This holistic approach to content creation and media management allowed me to significantly contribute to the digital presence and public image of the federation.

Marketing Account Manager at Sinteks Group of Companies

April 1, 2025 - Present

As a Marketing Account Manager at Sinteks, I lead 360° marketing activations across a portfolio of premium international fashion and retail brands, combining strategy, creativity, and AI-driven innovation to deliver powerful brand experiences in both traditional and digital spaces. From April to October 2025, I managed marketing for our mono-brand stores — Diesel, Armani Exchange, Guess, Hugo, DKNY, Tod’s, Furla, Bally, Geox, and Lloyd — overseeing full-cycle marketing operations, local brand adaptation, and campaign execution. Each activation translated global brand DNA into locally relevant storytelling, strengthening visibility and retail performance. Key achievements include: - Launching Azerbaijan’s first fashion morning activation – HUGO Morning Club, merging lifestyle, music, and fashion through immersive brand experience. - Leading the BOSS x Aston Martin Aramco F1 Simulator Event, managing creative direction, partnerships, and production for one of the market’s most high-profile collaborations. - Executing a guerrilla marketing initiative – DIESEL x Sistema, sponsoring the first Azerbaijani DJs to perform on HÖR Berlin, fully styled in DIESEL merch — blending underground culture with global exposure. - Creating all visual and POS materials for Deichmann and F&B stores Gloria Jeans and Bogcha, leveraging AI-powered creative workflows for faster, high-quality visual production. Since October 2025, I’ve been leading the marketing and creative direction for MIUM, Sinteks’s new multi-brand premium concept, overseeing branding, launch strategy, and communication to position it as a next-generation retail destination. My approach unites strategic brand management, 360° activations, and technology, shaping experiences that connect global fashion culture with local audiences.