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Senior content writer and localization-focused content & AI-assisted workflow specialist with 9+ years delivering high-volume, high-impact digital content for global brands. Blends editorial rigor, SEO strategy, and AI-assisted production to create multi-format campaigns that drive traffic, engagement, and conversions. Proven success managing and localizing content for Apple, Microsoft MSN Malaysia, Maybank, and international clients—strengthening brand voice, data-informed optimization, and multilingual execution (Malay and English; basic Japanese proficiency).…Senior content writer and localization-focused content & AI-assisted workflow specialist with 9+ years delivering high-volume, high-impact digital content for global brands. Blends editorial rigor, SEO strategy, and AI-assisted production to create multi-format campaigns that drive traffic, engagement, and conversions. Proven success managing and localizing content for Apple, Microsoft MSN Malaysia, Maybank, and international clients—strengthening brand voice, data-informed optimization, and multilingual execution (Malay and English; basic Japanese proficiency).

Eleena Baharudin

Writer, Content Producer, Content Creator, +1

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Senior content writer and localization-focused content & AI-assisted workflow specialist with 9+ years delivering high-volume, high-impact digital content for global brands. Blends editorial rigor, SEO strategy, and AI-assisted production to create multi-format campaigns that drive traffic, engagement, and conversions. Proven success managing and localizing content for Apple, Microsoft MSN Malaysia, Maybank, and international clients—strengthening brand voice, data-informed optimization, and multilingual execution (Malay and English; basic Japanese proficiency).…Senior content writer and localization-focused content & AI-assisted workflow specialist with 9+ years delivering high-volume, high-impact digital content for global brands. Blends editorial rigor, SEO strategy, and AI-assisted production to create multi-format campaigns that drive traffic, engagement, and conversions. Proven success managing and localizing content for Apple, Microsoft MSN Malaysia, Maybank, and international clients—strengthening brand voice, data-informed optimization, and multilingual execution (Malay and English; basic Japanese proficiency).

Available to hire

Senior content writer and localization-focused content & AI-assisted workflow specialist with 9+ years delivering high-volume, high-impact digital content for global brands. Blends editorial rigor, SEO strategy, and AI-assisted production to create multi-format campaigns that drive traffic, engagement, and conversions.

Proven success managing and localizing content for Apple, Microsoft MSN Malaysia, Maybank, and international clients—strengthening brand voice, data-informed optimization, and multilingual execution (Malay and English; basic Japanese proficiency).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

Malay

Fluent

English

Fluent

Japanese

Beginner

Work Experience

Senior Content Writer at apiFire

April 1, 2025 - July 1, 2026

Wrote branching, choice-driven romance / interactive fiction for MeChat’s global reader base. Balanced emotional pacing, character voice, and reader agency across multiple ongoing story arcs. Differentiated free vs premium story paths by tailoring depth and intimacy to drive reader conversion. Worked directly with editors to maintain tone consistency and story quality across chapters.

Content Work Flow Coordinator (AI-driven content & localization) at apiFire Content

August 1, 2024 - March 1, 2025

Managed and updated multiple clients’ blogs daily with fresh, relevant, brand-aligned content. Wrote ~30 high-quality SEO articles per week with customization for tone, structure, and messaging across clients. Integrated SEO strategy including USPs, target keywords, CTAs, and internal linking to increase page visits and on-site engagement. Used tools such as Shopify, WordPress, ClickUp, Slack, and Google Docs to streamline creation, handover, and publication workflows while maintaining high writing quality with minimal revisions.

Lead Linguist for MY (Freelance) at Hogarth Worldwide (Client: Apple)

April 1, 2023 - December 1, 2024

Created multi-format client-branded marketing campaigns (AMPs) including SEO news articles, blog posts, podcast scripts, and slide deck copy. Delivered 4+ campaigns per day while maintaining brand voice and editorial standards; managed AMPcast and select formats and tailored narratives to niche audiences. Collaborated closely with editors, applied feedback rapidly, and improved content guidelines and best practices. Produced emotionally intelligent, purpose-driven copy for cause-based campaigns and managed high autonomy workloads to meet deadlines.

Operations Content Specialist, Senior Executive at Maybank Bhd

August 1, 2022 - April 1, 2023

Managed merchant-facing copy for Sama-Sama Lokal including campaigns, guides, FAQs, and communication materials. Reduced merchant dispute cases by 31% by creating clear educational content for QRPayBiz features and processes. Managed merchant-facing marketing campaigns to boost participation and support sales growth. Analyzed Facebook insights to optimize post performance, achieving a 44% increase in engagement. Coordinated communications via EDMs, SMS, app prompts, and Facebook posts while meeting weekly posting KPIs. Developed comprehensive merchant guides for new and updated features and collaborated with UI/UX on Figma-based training materials and app testing support to maintain consistency between product UI and training content.

Sub-editor at PlayMe Studio (Freelance) / Malaysian Insights (role as editor/sub-editor)

October 1, 2021 - July 1, 2022

Edited localized and international news stories, translated Malay-to-English, and processed press releases. Liaised with editors and journalists for fact-checking, improving accuracy especially for COVID-19 statistics. Used CMS tools for story editing, scheduling, and homepage management; managed push notifications and app deliveries via The Malaysian Insight app to provide timely alerts to readers.

Seni Or Content Writer at Hogarth Worldwide (Client: Apple)

January 1, 2021 - December 1, 2024

Lead linguist/localization and editorial management for Apple’s MY People site expansion. Managed ~80% of translation and review, ensuring HR/legal terminology accuracy. Conducted in-site reviews via CMS to verify copy consistency, readability, and link accuracy. Coordinated with translators and provided detailed feedback using WorldServer to maintain linguistic consistency and quality.

Sub-editor at The Vibes

December 1, 2020 - August 1, 2021

Edited local and international news using ExpressionEngine. Managed high-pressure news cycles by multitasking while maintaining accuracy and prioritizing breaking news for immediate publication. Oversaw editorial operations during absence of chief and vice-chief sub-editors. Partnered with project managers to maintain content integrity and meet deadlines while managing overlapping timelines. Translated and reviewed localized content for Apple’s MY People videos using CaptionHub and trained a new linguist with review and validation to ensure accuracy and adherence to Apple brand voice and style.

Content Editor (Freelance) at Hogarth Worldwide (Client: Apple)

October 1, 2019 - July 1, 2022

Edited, translated, and validated diverse content including billboards/TV ads, product taglines, marketing copy, and legal documents. Provided detailed feedback to improve localization while maintaining Apple brand voice and tone. Ensured standardization in legal documents by maintaining consistent translations of key terms and balanced creative input with strict client guidelines. Maintained strict confidentiality for unreleased products and features.

Web-content Editor at SDL PLc (Client: Microsoft)

December 1, 2018 - December 1, 2020

Managed Microsoft MSN Malaysia web content including story selection, headline creation, and homepage curation via CMS. Consistently met CTR KPIs with peak CTR over 50% during peak hours. Tracked real-time engagement using Chartbeat and developed weekly initiatives to increase CTR and traffic based on analysis of top engagement entry points. Monitored and adjusted content strategy in real time to optimize user experience and maintain high engagement rates. Identified and reported AI-related bugs and unsuitable ads to ensure compliance with Microsoft content policies; supervised AI bot behavior to prevent policy violations and contribute to site automation improvements. Co-trained and supervised news sub-editors to ensure adherence to house style, quality visuals, and accurate story selection. Applied SEO best practices including readable URLs, meta descriptions, internal linking, and keyword integration.

Sub-editor at The New Straits Times Press

July 1, 2016 - December 1, 2018

Sub-editor role supporting editing and translation workflows for news content.

SDI Media Translator at SDI Media (Freelance)

February 1, 2015 - January 1, 2021

Translated content including children’s science book (ISBN provided) as part of freelance translation work.

Translator at i-Yuno Asia (Freelance)

January 1, 2015 - September 1, 2016

Provided freelance translation services.

Intern Translator at Malaysia Institute of Translation & Books (ITBM)

January 1, 2014 - Present

Translated a children’s science book (ISBN: 978-967-460-5186).