I'm Elen Le Glanic, a photographer and art director based in Sydney. I specialise in interior and product photography with a focus on light, space, and materiality, bringing a refined, brand-aware approach to every shoot. My background in art direction helps me think beyond the image to storytelling and commercial outcomes, ensuring that photography supports a cohesive brand identity across web, social, and editorial platforms. With over two decades in the creative industry, I’ve led visual direction for major hospitality brands and directed shoots across interiors, food, lifestyle, and campaigns. I work across interiors, hospitality spaces, and brand imagery, delivering images that feel natural, purposeful, and enduring.

El Glanic

I'm Elen Le Glanic, a photographer and art director based in Sydney. I specialise in interior and product photography with a focus on light, space, and materiality, bringing a refined, brand-aware approach to every shoot. My background in art direction helps me think beyond the image to storytelling and commercial outcomes, ensuring that photography supports a cohesive brand identity across web, social, and editorial platforms. With over two decades in the creative industry, I’ve led visual direction for major hospitality brands and directed shoots across interiors, food, lifestyle, and campaigns. I work across interiors, hospitality spaces, and brand imagery, delivering images that feel natural, purposeful, and enduring.

Available to hire

I’m Elen Le Glanic, a photographer and art director based in Sydney. I specialise in interior and product photography with a focus on light, space, and materiality, bringing a refined, brand-aware approach to every shoot. My background in art direction helps me think beyond the image to storytelling and commercial outcomes, ensuring that photography supports a cohesive brand identity across web, social, and editorial platforms.

With over two decades in the creative industry, I’ve led visual direction for major hospitality brands and directed shoots across interiors, food, lifestyle, and campaigns. I work across interiors, hospitality spaces, and brand imagery, delivering images that feel natural, purposeful, and enduring.

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Work Experience

Senior Creative Lead at Merivale
January 1, 2021 - Present
Led the visual direction for Merivale’s portfolio of 90+ hospitality venues, shaping photography-led brand expression across interiors, food, lifestyle, and events. Defined photographic direction and visual language for openings, campaigns, and branding; developed shoot concepts and visual narratives for interior and lifestyle photography; led on-set art direction, managing photographers, stylists, set designers, and lighting teams; oversaw commissioning, editing, and final image selection.
Senior Art Director at News Corp
January 1, 2016 - December 31, 2021
Worked across premium lifestyle titles including Vogue, Vogue Living, GQ, delicious, and Donna Hay, delivering photography-driven branded content and editorial campaigns. Developed visual concepts and art direction for campaigns; directed photoshoots from briefing to post-production; curated imagery for multi-platform use across print, digital, and social.
Art Director at Studio Woo
January 1, 2013 - December 31, 2015
Led art direction for fashion and lifestyle brands including Furla, BrasNthings, and Rhodes & Beckett, with emphasis on campaign photography. Developed photographic concepts and visual direction, directed shoots, and ensured visual consistency across print, digital, and retail assets.
Mid Weight Art Director at Piment DDB
January 1, 2007 - December 31, 2010
Designed and managed multiple award-winning, innovative integrated campaigns; developed retail sector expertise; provided hands-on direction for photoshoots and videos.

Education

Graphic Design Degree at LISAA Graphic Design School, Rennes, France
January 1, 2001 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Retail, Professional Services