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French-born creative leader and Art Director with dual French and Australian citizenship, specializing in fashion, lifestyle, and hospitality advertising. I’m passionate about crafting beautiful, effective campaigns that drive meaningful commercial outcomes. I lead multidisciplinary teams across brand identity, content creation, and integrated campaign development—directing photo and film production from concept to post. With award-winning work and experience across major publishers and hospitality groups, I focus on elevated storytelling, strong creative direction, and measurable results.…French-born creative leader and Art Director with dual French and Australian citizenship, specializing in fashion, lifestyle, and hospitality advertising. I’m passionate about crafting beautiful, effective campaigns that drive meaningful commercial outcomes. I lead multidisciplinary teams across brand identity, content creation, and integrated campaign development—directing photo and film production from concept to post. With award-winning work and experience across major publishers and hospitality groups, I focus on elevated storytelling, strong creative direction, and measurable results.

ELEN LE GLANIC

Photographer, Art Director, Creative Director, +2

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French-born creative leader and Art Director with dual French and Australian citizenship, specializing in fashion, lifestyle, and hospitality advertising. I’m passionate about crafting beautiful, effective campaigns that drive meaningful commercial outcomes. I lead multidisciplinary teams across brand identity, content creation, and integrated campaign development—directing photo and film production from concept to post. With award-winning work and experience across major publishers and hospitality groups, I focus on elevated storytelling, strong creative direction, and measurable results.…French-born creative leader and Art Director with dual French and Australian citizenship, specializing in fashion, lifestyle, and hospitality advertising. I’m passionate about crafting beautiful, effective campaigns that drive meaningful commercial outcomes. I lead multidisciplinary teams across brand identity, content creation, and integrated campaign development—directing photo and film production from concept to post. With award-winning work and experience across major publishers and hospitality groups, I focus on elevated storytelling, strong creative direction, and measurable results.

Available to hire

French-born creative leader and Art Director with dual French and Australian citizenship, specializing in fashion, lifestyle, and hospitality advertising. I’m passionate about crafting beautiful, effective campaigns that drive meaningful commercial outcomes.

I lead multidisciplinary teams across brand identity, content creation, and integrated campaign development—directing photo and film production from concept to post. With award-winning work and experience across major publishers and hospitality groups, I focus on elevated storytelling, strong creative direction, and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Work Experience

Senior Art Director at News Corp - Sydney

January 1, 2021 - January 1, 2025

Developed innovative solutions for lifestyle brands including Vogue, Vogue Living, GQ, delicious, and Donna Hay. Led branded content and digital campaigns, and created dynamic video series spanning fashion, food, beauty, and entertainment. Managed creative campaigns across digital media concepts and ensured seamless adaptation across print, online video, social media, display advertising, and native content. Achieved outcomes including 10M+ digital impressions for branded content campaigns; collaborated cross-functionally; and oversaw photoshoot and video production from concept through delivery.

Senior Creative Lead - Senior Creative at Merivale - Sydney

January 1, 2021 - January 1, 2025

Led the creative vision for Merivale’s hospitality portfolio (90+ venues), directing integrated campaigns and shaping brand identity across multiple channels. Developed the Merivale look and feel through compelling photographic executions and brand development, ensuring consistent brand storytelling. Directed and managed commissioned brand photography and videography, led art direction across all visual touchpoints, and oversaw social media visual content strategy for all venues. Generated campaign ideation and creative direction, and led/coached direct reports while collaborating closely with creative, entertainment, styling, PR, and marketing teams.

Senior Creative Lead at Merivale

January 1, 2021 - Present

Led the visual direction for Merivale’s portfolio of 90+ hospitality venues, shaping photography-led brand expression across interiors, food, lifestyle, and events. Defined photographic direction and visual language for openings, campaigns, and branding; developed shoot concepts and visual narratives for interior and lifestyle photography; led on-set art direction, managing photographers, stylists, set designers, and lighting teams; oversaw commissioning, editing, and final image selection.

Senior Art Director at Posterscope - Paris

January 1, 2016 - January 1, 2021

Led creative vision and execution for new business pitches. Developed standout concepts combining strategic thinking and visually compelling design to propel brands forward. Provided creative leadership for brand storytelling, led and inspired a team of creatives, and defined visual direction for each proposal. Mentored junior creatives and contributed to securing new business opportunities.

Senior Art Director at News Corp

January 1, 2016 - December 31, 2021

Worked across premium lifestyle titles including Vogue, Vogue Living, GQ, delicious, and Donna Hay, delivering photography-driven branded content and editorial campaigns. Developed visual concepts and art direction for campaigns; directed photoshoots from briefing to post-production; curated imagery for multi-platform use across print, digital, and social.

Freelance Art Director at The Pond - Auckland

January 1, 2015 - January 1, 2015

Collaborated with top agencies on fashion, lifestyle, and entertainment campaigns. Contributed to conceptual development and visual execution, partnering with multidisciplinary teams to bring creative concepts to life. Worked with agencies including Y&R, JWT, and Saatchi & Saatchi on high-profile fashion and lifestyle campaigns.

Art Director at Studio Woo - Sydney

January 1, 2013 - January 1, 2015

Crafted seasonal fashion and lifestyle advertising campaigns informed by socio-cultural trends. Acted as primary point of contact for creative direction for Rhodes & Beckett, BrasNthings, and Furla. Guided campaign development through photoshoots and layouts, aligning each client’s aesthetic, commercial viability, and objectives. Oversaw creative direction across print and digital executions for two+ years, including directing shoots and managing talent, styling, and production to maintain cohesive brand identity.

Art Director at Studio Woo

January 1, 2013 - December 31, 2015

Led art direction for fashion and lifestyle brands including Furla, BrasNthings, and Rhodes & Beckett, with emphasis on campaign photography. Developed photographic concepts and visual direction, directed shoots, and ensured visual consistency across print, digital, and retail assets.

Assistant Art Director at DDB - Paris

January 1, 2011 - January 1, 2012

Executed creative deliverables across clients including Castorama and Kinder, supporting the creative team within a global advertising environment.

Mid Weight Art Director at Piment DDB - Paris

January 1, 2010 - January 1, 2012

Designed and managed multiple integrated, award-winning campaigns with retail expertise. Collaborated with fashion clients (including Petit Bateau and Darjeeling) on both ATL and BTL advertising initiatives. Delivered award-recognized work such as the Direct 360 Award for Sony ‘Get Inside’, and ranked in CB News Top 10 Art Director. Provided hands-on direction for photo shoots and video production while developing integrated advertising concepts.

Mid Weight Art Director at Piment DDB

January 1, 2007 - December 31, 2010

Designed and managed multiple award-winning, innovative integrated campaigns; developed retail sector expertise; provided hands-on direction for photoshoots and videos.

Graphic Designer at Traffic - Sydney

January 1, 2005 - January 1, 2010

Provided creative solutions and finished artwork, including photo retouching, for residential estate advertising within Urban Pacific. Supported production-ready deliverables for advertising campaigns.