Elena Potorac

Available to hire

My name is Elena and I am a designer based in Chișinău, Republic of Moldova, with over 6 years of experience in creating brand identity, visual communication, and design for print and the digital environment.

About

My name is Elena and I am a designer based in Chișinău, Republic of Moldova, with over 6 years of experience in creating brand identity, visual communication, and design for print and the digital environment. Throughout my professional experience, I have gained UI/UX knowledge and applied it in web design projects.

Skills
Design Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma

Core Skills: Visual Design, Brand Identity, Print & Digital Design, Prototyping, User Flow Design

  • 4 years' experience
  • Joined October 2024

Languages

  • Romanian, Moldavian, MoldovanFluent
  • EnglishAdvanced
  • RussianIntermediate
  • GermanBeginner

Industry experience

  • Media & Entertainment
  • Non-Profit Organization

Work experience· 4 roles

Graphic Designer · Bonsanco Creative StudioDec 2024 – Sep 2025 · 10 mos

Developed brand identity (including logos, logo manuals, and brand books), created print materials (flyers, brochures, wine labels, and packaging), and designed online media (presentations, banners, and reports) for the company's clients.

Graphic Designer & UI/UX Designer · B.Design.ShopJan 2024 – Present · 2 yrs 11 mos

As the creator of the project, I conceived and implemented brand identity (logos, logo manuals, brand books), print materials (brochures, posters, roll-ups, business cards, presentation folders, merchandise), and UI/UX design for websites and landing pages for clients of b.design.shop.

Graphic Designer Internship · Design AcademyDec 2021 – Sep 2025 · 3 yrs 10 mos

Collaborated closely with senior designers on projects, contributing to brand identity, key visuals, promotional materials, and logo usage manuals for the academy's clients.

Graphic Designer & People Happiness · LeaderHRDec 2021 – Sep 2025 · 3 yrs 10 mos

Education

Psycho-pedagogy · A. Mateevici Pedagogical College2004 – 2007
Sociology and Social Assistance · USM - Moldova State University2007 – 2010
Google Certificate in Foundations of User Experience (UX) Design · Google2019 – 2025
Online Courses in Graphic and Web Design · Online Courses2019 – 2025

Certifications and awards

Google Certificate in Foundations of User Experience (UX) Design2025

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