360º Designer (Freelance) at Various clients (Viva Gym, Celltrion, Centro Universitario San Isidoro, Waldner, Birinit, Trisana, among others)

Freelance designer delivering visual and digital product design across multiple clients, covering branding, UI/UX, and collateral. Managed end-to-end projects including concept ideation, design execution, and delivery.

Digital Product Designer at Smart Protection

Improvement and development of the User Portal: designing new features, participating in user research, ideation, prototyping, launch, evaluation, and subsequent iterations. Maintained constant communication with engineering and Product Manager. Analyzed user behavior metrics with Amplitude. Design System maintenance and evolution to reflect a corporate identity change.

Graphic and Digital Designer (UX/UI) at Smart Protection

Corporate visual identity rebranding: redefining the new visual identity, including color palettes, graphic resources, corporate materials, presentations, templates, and documentation. Website ideation, design, development, and information architecture management. Illustration, iconography design, and photo editing. Webflow-based company website development and maintenance. Oversaw specific pages and improvements in collaboration with an external partner. Analyzed performance metrics via Semrush and Google Analytics.

Creative Director at Ogilvy Madrid

Ideation and design of creative concepts and campaign assets for clients including Cepsa, LaLiga, Iberdrola, ING, and BMW.

Graphic and Digital Designer & Final Artwork Specialist at Ogilvy Madrid

Design, adaptations, and final artwork for campaigns for various clients, both offline and online (ING, Cepsa, Ecovidrio, Once, IBM, Telefónica, Banco Cetelem).