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I'm Elena Dumitru, a brand designer who loves blending creativity and strategy to bring ideas to life. I enjoy crafting bold, story-driven identities that help brands stand out, while staying curious and inspired by art, culture, and design. Over 9+ years of experience working with international clients across the US, UK, and Europe, I lead visual identity and brand transformation, develop comprehensive brand systems, and collaborate with cross-disciplinary teams. I value thoughtful communication, resource management, and creating outcomes that balance aesthetics, usability, and business impact.…I'm Elena Dumitru, a brand designer who loves blending creativity and strategy to bring ideas to life. I enjoy crafting bold, story-driven identities that help brands stand out, while staying curious and inspired by art, culture, and design. Over 9+ years of experience working with international clients across the US, UK, and Europe, I lead visual identity and brand transformation, develop comprehensive brand systems, and collaborate with cross-disciplinary teams. I value thoughtful communication, resource management, and creating outcomes that balance aesthetics, usability, and business impact.

Elena Dumitru

Graphic Designer, Web Designer, Product Designer, +4

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I'm Elena Dumitru, a brand designer who loves blending creativity and strategy to bring ideas to life. I enjoy crafting bold, story-driven identities that help brands stand out, while staying curious and inspired by art, culture, and design. Over 9+ years of experience working with international clients across the US, UK, and Europe, I lead visual identity and brand transformation, develop comprehensive brand systems, and collaborate with cross-disciplinary teams. I value thoughtful communication, resource management, and creating outcomes that balance aesthetics, usability, and business impact.…I'm Elena Dumitru, a brand designer who loves blending creativity and strategy to bring ideas to life. I enjoy crafting bold, story-driven identities that help brands stand out, while staying curious and inspired by art, culture, and design. Over 9+ years of experience working with international clients across the US, UK, and Europe, I lead visual identity and brand transformation, develop comprehensive brand systems, and collaborate with cross-disciplinary teams. I value thoughtful communication, resource management, and creating outcomes that balance aesthetics, usability, and business impact.

Available to hire

I’m Elena Dumitru, a brand designer who loves blending creativity and strategy to bring ideas to life. I enjoy crafting bold, story-driven identities that help brands stand out, while staying curious and inspired by art, culture, and design.

Over 9+ years of experience working with international clients across the US, UK, and Europe, I lead visual identity and brand transformation, develop comprehensive brand systems, and collaborate with cross-disciplinary teams. I value thoughtful communication, resource management, and creating outcomes that balance aesthetics, usability, and business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Brand Designer at Brand Fusion (Freelance Brand Designer)

January 1, 2016 - January 1, 2021

Led visual identity and brand transformation for international clients; developed brand systems, packaging, catalogs, and comprehensive brand guidelines; translated brand strategy into visual identity and user experience; collaborated with cross-disciplinary teams to deliver flexible design systems; delivered digital and print experiences across agriculture, finance, education, and e-commerce.