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Marketing operator with 10 years of experience building and scaling social media programs, paid performance campaigns, and influencer/KOL ecosystems. Lead end-to-end marketing operations across Web3/crypto, EdTech, real estate, and media—creating multilingual content, managing budgets, and improving conversions through testing and automation. Currently driving the Spanish-market growth at BitMart by producing 50+ original content pieces monthly, managing a 150+ KOL network and a 50+ ambassador program, and delivering referral-driven performance (registrations and trading volume) with strong paid and community execution.…Marketing operator with 10 years of experience building and scaling social media programs, paid performance campaigns, and influencer/KOL ecosystems. Lead end-to-end marketing operations across Web3/crypto, EdTech, real estate, and media—creating multilingual content, managing budgets, and improving conversions through testing and automation. Currently driving the Spanish-market growth at BitMart by producing 50+ original content pieces monthly, managing a 150+ KOL network and a 50+ ambassador program, and delivering referral-driven performance (registrations and trading volume) with strong paid and community execution.

ELENA MARTIROSIAN

Marketing Strategist, Social Media Manager, Influencer Marketing Manager, +2

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Marketing operator with 10 years of experience building and scaling social media programs, paid performance campaigns, and influencer/KOL ecosystems. Lead end-to-end marketing operations across Web3/crypto, EdTech, real estate, and media—creating multilingual content, managing budgets, and improving conversions through testing and automation. Currently driving the Spanish-market growth at BitMart by producing 50+ original content pieces monthly, managing a 150+ KOL network and a 50+ ambassador program, and delivering referral-driven performance (registrations and trading volume) with strong paid and community execution.…Marketing operator with 10 years of experience building and scaling social media programs, paid performance campaigns, and influencer/KOL ecosystems. Lead end-to-end marketing operations across Web3/crypto, EdTech, real estate, and media—creating multilingual content, managing budgets, and improving conversions through testing and automation. Currently driving the Spanish-market growth at BitMart by producing 50+ original content pieces monthly, managing a 150+ KOL network and a 50+ ambassador program, and delivering referral-driven performance (registrations and trading volume) with strong paid and community execution.

Available to hire

Marketing operator with 10 years of experience building and scaling social media programs, paid performance campaigns, and influencer/KOL ecosystems. Lead end-to-end marketing operations across Web3/crypto, EdTech, real estate, and media—creating multilingual content, managing budgets, and improving conversions through testing and automation.

Currently driving the Spanish-market growth at BitMart by producing 50+ original content pieces monthly, managing a 150+ KOL network and a 50+ ambassador program, and delivering referral-driven performance (registrations and trading volume) with strong paid and community execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Russian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Spanish Market Marketing Lead at BitMart (Global Crypto Exchange)

September 1, 2025 - Present

Lead the full Spanish-market marketing operation for a top-20 global crypto exchange, owning content production, paid campaigns, KOL/influencer partnerships, referral/ambassador programs, and live content. Independently created 50+ original content pieces per month (articles, videos, promos, live streams, posters, memes, and merchandise). Built and managed a 150+ KOL network and launched a 50+ ambassador program from scratch (rules, compliance framework, hiring process, reward distribution, and onboarding guidance). Designed and executed paid social and KOL campaigns end-to-end and optimized for performance (CPR/registration and conversion metrics). Reduced repetitive task time by 80% via automation/tooling improvements; collaborated cross-functionally on design, landing pages, analytics, and AI/marketing tool training; represented the brand at offline crypto conferences and produced branded merchandise.

Marketing & Digital Strategy Lead at Naranja Spain (Real Estate)

April 1, 2024 - August 31, 2025

Led end-to-end digital transformation of a family real estate agency. Built 6 social channels from scratch and generated 100+ qualified leads per month. Managed performance and growth for Instagram/TikTok, including securing Instagram verification (first RE agency in Costa Blanca). Improved traffic and conversions with ongoing content and funnel optimization; delivered strong outcomes such as 200K+ monthly TikTok views, 80K+ Instagram views, +11% organic traffic, and +24% conversions MoM. Achieved lower CPL compared with competitors by running targeted digital strategies and refining acquisition execution.

Independent Marketing Consultant at Independent / Freelance

September 1, 2023 - March 31, 2024

Provided freelance marketing, market research, and startup advisory for entrepreneurs entering the Spanish startup visa ecosystem. Supported go-to-market and business plan strategy, and delivered social media and content strategy for SMEs targeting the Spanish market.

Social Media Manager at Letmespeak.org AG (Web3 EdTech)

January 1, 2023 - August 31, 2023

Built and scaled community engagement across 5+ platforms, reaching 200K+ subscribers. Produced 50+ content pieces monthly, driving +15K followers per month and strong growth in reach (+40%) and engagement rate (+5%).

SMM Manager — National-Scale Campaign Lead at “Znanie” Society (Federal Education Project)

June 1, 2021 - May 31, 2022

Managed 80+ channels simultaneously and led a team of writers, designers, and editors. Produced 100+ educational films with 50M+ views, grew a 500K+ community, and ran events reaching 10M+ visitors. Increased brand recognition (+20%).

Social Media Manager at V.M.ru (Moscow Newspaper)

January 1, 2021 - June 30, 2021

Led digital transformation of one of Moscow’s oldest newspapers. Grew audience by reaching +50K subscribers in 5 months with +3% engagement rate.

TikTok Creator & Video Production (Independent) at Independent / Remote

May 1, 2020 - December 31, 2020

Built a personal TikTok from 0 to 100K+ followers. Self-taught Premiere Pro and After Effects for video production and editing.

Internal Comms Manager at BRLab

May 1, 2019 - April 30, 2020

Managed internal communications and corporate publishing. Edited a corporate magazine and ran an employee loyalty program (40% → 70%), supported 15+ team events, and delivered 10+ merch items.

Senior Social Media Specialist at Postnews

May 1, 2017 - May 31, 2019

Led a team of 8 specialists and oversaw social media growth across 4 verticals. Increased audience by 2M+ across verticals, delivered 5% engagement rate and 90% article completion. Coordinated 10+ collaborations.