I am, a results-driven marketing leader with a passion for delivering exceptional value to clients through enthusiasm, self-motivation, and outstanding communication. I specialize in developing and leading diverse marketing communication strategies across public, private, and non-profit sectors, driving measurable growth and strong stakeholder relationships. As a Managing Director and regional leader, I excel at cost management, strategic partnerships, and building high-performing teams in the dynamic digital communications landscape. I thrive on aligning initiatives with core business goals and enabling organizational growth through innovative, data-driven marketing solutions.

Elena Mistri

I am, a results-driven marketing leader with a passion for delivering exceptional value to clients through enthusiasm, self-motivation, and outstanding communication. I specialize in developing and leading diverse marketing communication strategies across public, private, and non-profit sectors, driving measurable growth and strong stakeholder relationships. As a Managing Director and regional leader, I excel at cost management, strategic partnerships, and building high-performing teams in the dynamic digital communications landscape. I thrive on aligning initiatives with core business goals and enabling organizational growth through innovative, data-driven marketing solutions.

Available to hire

I am, a results-driven marketing leader with a passion for delivering exceptional value to clients through enthusiasm, self-motivation, and outstanding communication. I specialize in developing and leading diverse marketing communication strategies across public, private, and non-profit sectors, driving measurable growth and strong stakeholder relationships.

As a Managing Director and regional leader, I excel at cost management, strategic partnerships, and building high-performing teams in the dynamic digital communications landscape. I thrive on aligning initiatives with core business goals and enabling organizational growth through innovative, data-driven marketing solutions.

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Language

Greek, Modern
Fluent
English
Fluent
German
Intermediate
Italian
Intermediate

Work Experience

Regional Director of Business Development at Adthlos Agency Group UK / Greece
October 1, 2020 - Present
Oversaw sales, marketing, purchasing, and customer operations, optimizing processes and improving business outcomes. Implemented business strategies that enhanced team efficiency and operational quality. Delivered outstanding customer service and managed relationships with clients, stakeholders, and colleagues. Ensured compliance with safety standards and contributed to maintaining a secure workplace.
Marketing & Business Development Country Representative at Manet Mobile Solutions IT / Greece
September 1, 2019 - December 31, 2024
Strategized and executed successful product launches, collaborating with social media, PR, and cross-functional teams. Conducted demographic analysis to refine marketing strategies and drive engagement. Exceeded sales targets by cultivating a high-performing sales team and maintaining strong client relationships.
Regional Country Marketing Inflow Network at Hong Kong
July 1, 2019 - December 31, 2022
Led product launches and marketing initiatives, increasing brand visibility and engagement. Monitored market conditions, competitor actions, and consumer behavior to refine strategies. Provided mentorship to the executive team on business development and marketing strategies.
Director of Business Development at Passage Media Hellas
October 1, 2013 - December 31, 2024
Spearheaded integrated marketing campaigns, enhancing product awareness and brand loyalty. Conducted in-depth analysis to target optimal customer segments and improve campaign success. Fostered strategic business relationships and mentored teams to optimize performance.
Country Representative at UpClose Worldwide
October 1, 2019 - October 31, 2020
Managed communication with clients, ensuring timely project updates and resolution of issues. Organized meetings between stakeholders to align on deliverables and schedules.
Regional Sales Representative at Cloud Technologies, Onaudience
April 1, 2017 - March 31, 2020
Developed sales strategies, exceeding targets and enhancing client retention. Conducted product demonstrations and optimized inventory strategies to meet client needs.
Regional Director of Business Development at YieldBird SA (AD TAILY GROUP)
September 1, 2015 - June 30, 2018
Managed international agreements and assessed the impact of business operations on consumer behavior. Improved productivity and efficiency through quick learning and task execution.
Business Owner/Operator at Meritus Ltd
May 1, 2006 - December 31, 2013
Managed all aspects of business operations, achieving financial success and operational efficiency. Led recruitment, training, and performance management to align staff with company goals.
Business Development & Marketing Manager at Globo Technologies
February 1, 2000 - June 30, 2006
Developed and executed corporate communications strategies to support business growth. Identified and developed new business opportunities through research and client relationships.
Business Marketing Manager at Forthnet SA
March 1, 1998 - January 31, 2000
Conducted statistical analysis to define prospects and helped target sales goals.

Education

Bachelor of Human Resource Management at Online University of Johannesburg
January 13, 2025 - June 16, 2026
BA in Digital Media Design at Online University of Johannesburg
January 1, 2003 - December 31, 2006
Επιθεωρητής Συστημάτων Διαχείρισης Ποιότητας at TÜV AUSTRIA ACADEMY
January 1, 2004 - December 31, 2004
BA in Design in Communication Design at University of Johannesburg
January 1, 1994 - December 31, 1996
Master of Business Administration (MBA) Marketing & Management at University of South Africa
January 1, 1992 - December 31, 1994
Bachelor of Business Administration (BBA) Business & Management at University of South Africa
January 1, 1988 - December 31, 1992

Qualifications

Professional Certificate in AI in Marketing
September 7, 2025 - June 16, 2026
Data-Driven Marketing Certificate – Cornell University
January 11, 2030 - June 16, 2026
Google AdWords Certification
January 11, 2030 - June 16, 2026
Google Analytics Certification
January 11, 2030 - June 16, 2026
Meta: Certified Digital Marketing Associate path
January 11, 2030 - June 16, 2026
Online Marketing Certified Professionals: OMCA™ Certification for Digital Marketers
January 11, 2030 - June 16, 2026
Kellogg Executive Education: Professional Certificate in Digital Marketing
January 11, 2030 - June 16, 2026
Hootsuite Social Marketing Certification Course
January 11, 2030 - June 16, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education