I’m Elena Petrou, a multimedia journalist and social media storyteller from Cyprus with a passion for turning ideas into visuals and stories that connect. With over three years of experience in digital content creation, journalism, and communication, I’ve worked across media, sustainability, and creative industries, from fashion features at Madame Figaro to ethical storytelling with SOFFA in Athens, and now at the ERATOSTHENES Centre of Excellence, where I combine creativity with purpose to communicate science and innovation. I love building meaningful online communities, crafting visuals that inspire, and shaping narratives that leave a lasting impression. Creativity, curiosity, and authenticity guide everything I do, whether it’s writing a story, designing a post, or managing a campaign that speaks to people.

Elena Petrou

I’m Elena Petrou, a multimedia journalist and social media storyteller from Cyprus with a passion for turning ideas into visuals and stories that connect. With over three years of experience in digital content creation, journalism, and communication, I’ve worked across media, sustainability, and creative industries, from fashion features at Madame Figaro to ethical storytelling with SOFFA in Athens, and now at the ERATOSTHENES Centre of Excellence, where I combine creativity with purpose to communicate science and innovation. I love building meaningful online communities, crafting visuals that inspire, and shaping narratives that leave a lasting impression. Creativity, curiosity, and authenticity guide everything I do, whether it’s writing a story, designing a post, or managing a campaign that speaks to people.

Available to hire

I’m Elena Petrou, a multimedia journalist and social media storyteller from Cyprus with a passion for turning ideas into visuals and stories that connect.

With over three years of experience in digital content creation, journalism, and communication, I’ve worked across media, sustainability, and creative industries, from fashion features at Madame Figaro to ethical storytelling with SOFFA in Athens, and now at the ERATOSTHENES Centre of Excellence, where I combine creativity with purpose to communicate science and innovation.

I love building meaningful online communities, crafting visuals that inspire, and shaping narratives that leave a lasting impression. Creativity, curiosity, and authenticity guide everything I do, whether it’s writing a story, designing a post, or managing a campaign that speaks to people.

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Language

English
Fluent
Greek, Modern
Advanced

Work Experience

Social Media, Events & Communications Officer at Ideal Aesthetics – Swiss Medical Center, Limassol
January 1, 2025 - January 1, 2025
Planned and executed social media, events and communications for the center; created content calendars, drove engagement and brand awareness; updated website content and layout; designed visually appealing materials with Canva and Adobe InDesign; ensured brand consistency and identity.
Social Media Coordinator at Ideal Aesthetics – Swiss Medical Center, Limassol
January 1, 2025 - October 31, 2025
Created comprehensive monthly content calendars for social media, driving strategic engagement and brand awareness; achieved significant 40% increase in Instagram engagement through targeted content strategies and influencer collaborations.
Content Creator at Wear Your Origins – SOFFA (Athens, Greece)
January 1, 2022 - January 1, 2022
Produced articles focused on ethical fashion and sustainability; helped build the brand's social media identity with educational posts.
Editorial Intern at Phileleftheros – Omicron Magazine
January 1, 2020 - January 1, 2020
Supported editorial production and conducted interviews for features.
Freelance Journalist at Madame Figaro, Cyprus
January 1, 2024 - January 1, 2024
Produced high-impact, fashion-forward articles and trend analyses that consistently attracted and engaged digital audiences, contributing to increased readership and brand authority.
Social Media, Events & Communications Officer at Ideal Aesthetics – Swiss Medical Center
January 1, 2024 - October 31, 2025
Created comprehensive monthly content calendars for social media platforms, driving strategic engagement and brand awareness. Achieved a significant 40% increase in Instagram engagement through targeted content strategy and influencer collaboration, amplifying brand reach and influence.
Content Creator at Wear Your Origins – SOFFA
January 1, 2022 - January 1, 2022
Produced articles focused on ethical fashion and sustainability. Helped build the brand’s social media identity with educational posts.
Editor-in-Chief at Omikron Magazine
January 1, 2020 - January 1, 2020
Supported editorial production and conducted interviews for features.
Editorial Intern at Omikron Magazine
January 1, 2020 - January 1, 2020
Supported editorial production and conducted interviews for features.
Social Media Coordinator at Ideal Aesthetics – Swiss Medical Center
January 1, 2025 - January 1, 2025
Created comprehensive monthly content calendars for social media platforms, driving strategic engagement and brand awareness. Achieved a 40% increase in Instagram engagement through targeted content strategies and influencer collaborations.

Education

Bachelor of Arts at Frederick University, Cyprus
January 1, 2016 - January 1, 2020
Bachelor of Arts in Journalism, Communication and Media at Frederick University, Cyprus
January 1, 2016 - January 1, 2020
Bachelor's Degree in Journalism, Communications and Media at Frederick University
January 1, 2016 - January 1, 2020
Bachelor of Arts at Frederick University
January 1, 2016 - January 1, 2020

Qualifications

First-Class Honours
January 1, 2020 - October 31, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Other