I’m Elena Panciera. I’m a psychologist focused on consumer behavior, corporate communications, and marketing strategy. I translate insights from social and economic psychology into practical campaigns and brand strategies, always aiming to connect with people in meaningful ways. I’m driven by curiosity, collaboration, and a passion for turning data into actionable actions. I’m looking to broaden my expertise in corporate and institutional communication, with a focus on marketing campaign planning and advertising, while continuing to develop cross-functional partnerships that strengthen brand value and customer engagement. I am currently attending a Master’s program in Political and Institutional Communication and Marketing at the LUISS School of Government, which takes place two weekends per month. The Executive Master provides advanced training for professionals working in political, institutional, corporate, and non-profit communication and marketing. The program explores how digital transformation, big data, social platforms, instant messaging, and AI are reshaping public communication, information ecosystems, and value-creation strategies. Through the MICS methodology (Marketing, Information, Communication Systems), the program examines both content production and audience engagement, focusing on how digitally empowered and co-creative publics influence contemporary communication dynamics.…I’m Elena Panciera. I’m a psychologist focused on consumer behavior, corporate communications, and marketing strategy. I translate insights from social and economic psychology into practical campaigns and brand strategies, always aiming to connect with people in meaningful ways. I’m driven by curiosity, collaboration, and a passion for turning data into actionable actions. I’m looking to broaden my expertise in corporate and institutional communication, with a focus on marketing campaign planning and advertising, while continuing to develop cross-functional partnerships that strengthen brand value and customer engagement. I am currently attending a Master’s program in Political and Institutional Communication and Marketing at the LUISS School of Government, which takes place two weekends per month. The Executive Master provides advanced training for professionals working in political, institutional, corporate, and non-profit communication and marketing. The program explores how digital transformation, big data, social platforms, instant messaging, and AI are reshaping public communication, information ecosystems, and value-creation strategies. Through the MICS methodology (Marketing, Information, Communication Systems), the program examines both content production and audience engagement, focusing on how digitally empowered and co-creative publics influence contemporary communication dynamics.WWWW…