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Hi, I’m Elena Scalia—an organized, fast-learning Social Media & Digital Marketing specialist focused on fashion, luxury, lifestyle, and beauty. I enjoy turning brand aesthetics into engaging content and building real connections with people through social media, community management, and creative collaboration across digital and content. With around two years of hands-on experience (including part gained abroad) vertical on social media and a cross-functional background in communication and fashion sector, I support end-to-end content work—from strategy and calendars to on-the-ground event coverage, influencer/PR coordination and reporting.…Hi, I’m Elena Scalia—an organized, fast-learning Social Media & Digital Marketing specialist focused on fashion, luxury, lifestyle, and beauty. I enjoy turning brand aesthetics into engaging content and building real connections with people through social media, community management, and creative collaboration across digital and content. With around two years of hands-on experience (including part gained abroad) vertical on social media and a cross-functional background in communication and fashion sector, I support end-to-end content work—from strategy and calendars to on-the-ground event coverage, influencer/PR coordination and reporting.

Elena Scalia

Content Creator, Social Media Manager, Digital Marketer, +3

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Hi, I’m Elena Scalia—an organized, fast-learning Social Media & Digital Marketing specialist focused on fashion, luxury, lifestyle, and beauty. I enjoy turning brand aesthetics into engaging content and building real connections with people through social media, community management, and creative collaboration across digital and content. With around two years of hands-on experience (including part gained abroad) vertical on social media and a cross-functional background in communication and fashion sector, I support end-to-end content work—from strategy and calendars to on-the-ground event coverage, influencer/PR coordination and reporting.…Hi, I’m Elena Scalia—an organized, fast-learning Social Media & Digital Marketing specialist focused on fashion, luxury, lifestyle, and beauty. I enjoy turning brand aesthetics into engaging content and building real connections with people through social media, community management, and creative collaboration across digital and content. With around two years of hands-on experience (including part gained abroad) vertical on social media and a cross-functional background in communication and fashion sector, I support end-to-end content work—from strategy and calendars to on-the-ground event coverage, influencer/PR coordination and reporting.

Available to hire

Hi, I’m Elena Scalia—an organized, fast-learning Social Media & Digital Marketing specialist focused on fashion, luxury, lifestyle, and beauty. I enjoy turning brand aesthetics into engaging content and building real connections with people through social media, community management, and creative collaboration across digital and content.

With around two years of hands-on experience (including part gained abroad) vertical on social media and a cross-functional background in communication and fashion sector, I support end-to-end content work—from strategy and calendars to on-the-ground event coverage, influencer/PR coordination and reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Social Media Manager & Digital Marketing at Paradis e Beauty, Milan

January 1, 2026 - Present

Developing social and website content strategy for fashion, luxury, and lifestyle brands and emerging designers. Managing social media and coordinating with a video maker and graphic designer for content production (graphic, video, copy, and live content during events). Running basic Meta Ads campaigns with KPI analysis and monthly reporting. Providing operational support for Digital PR/press office and influencer marketing, including assistance in shootings and video production.

Product Development & Supply Coordination at Ascoli H.F.D. - Milan (Burberry client)

December 31, 2025 - October 22, 2025

Managed product development and supply coordination for Burberry client; cross-functional collaboration to ensure quality, timing and alignment with luxury brand standards; developed strong attention to detail, organization and process; on-site content during events; PR and brand communications; contributed to multi-channel communications.

Social media manager & PR assistant at ALPR Communication

March 3, 2025 - October 3, 2025

Developped organic social media strategies and content creation for fashion, luxury and lifestyle brands included a beauty center. Created and scheduled content for Instagram, Facebook and LinkedIn, aligning visuals and captions with brand identity and objectives. Assisted in content planning and analytics, using Meta Business Suite, KPI tracking tools and excell. Assisted in client management, actively contributing to get 1 new client. On-site realising contents during events. Supporting in showroom activities, and product placements. PR, digital PR, press office. Developed strong understanding of fashion/ luxury brand communication consistency across different channels.

Social Media Manager & PR Assistant at ALPR

January 1, 2025 - December 31, 2025

Defined social media strategy and a content calendar for fashion, luxury, and lifestyle brands and emerging designers. Managed social media and community management, created graphic/video/live content during events, and supported content creation through coordinated design/copy efforts. Ran basic Meta Ads campaigns, tracked KPIs, and prepared monthly reporting. Provided operational support for Digital PR (press office), influencer marketing, and contributed to shooting and video production support.

Visual Designer & Social Media Specialist Intern at Branding Records

December 31, 2019 - October 22, 2025

Created digital content for fashion, design and architecture brands; designed social visuals and copy for Instagram, LinkedIn, Weibo and Facebook; strengths in visual storytelling and cross-cultural communication; supported campaign activations across Asian markets; web content creation and coordination.

Product Development (editorial/design support) at Burberry (sampling trims project)

January 1, 2019 - January 1, 2025

Supported product development for Burberry sampling trims.

Visual Designer & Social Media at Studio / Agency Asia Market (Hong Kong projects)

January 1, 2019 - Present

Graphic design and social media management, including creation of content calendar entries and participation in agency activations for the Hong Kong Asian market.

Web Content Editor / SEO Intern at OIR Italy

December 31, 2018 - October 22, 2025

Edited website and newsletter content; conducted basic SEO and image optimization; contributed to content and digital presence.

Web Marketing Intern at InterNoir Italy

January 1, 2018 - Present

Web Content Editor at Rim Light Models & Photographers (Online)

December 31, 2017 - October 22, 2025

Wrote articles on fashion, photography and art exhibitions; web marketing intern; contributed to online presence and content strategy.

Web Content Editor

January 1, 2014 - January 1, 2017

Freelance Editor / Fashion Article Editor at Independent / Rimlight models & photographers

January 1, 2014 - Present