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I am a marketing and growth professional with 10+ years of experience driving B2B demand generation, building multi-channel campaigns, and optimizing customer journeys across international corporates (Danone, Sanofi), startups, and service organisations. I am particularly motivated by opportunities to work with creative agencies and HR-focused services, applying my expertise in campaign management, landing-page optimization, and content repurposing. I bring strong analytical and project management skills, proven ability to adapt (top 1% cognitive test), and both strategic thinking and hands-on execution to fast-paced client-facing environments.…I am a marketing and growth professional with 10+ years of experience driving B2B demand generation, building multi-channel campaigns, and optimizing customer journeys across international corporates (Danone, Sanofi), startups, and service organisations. I am particularly motivated by opportunities to work with creative agencies and HR-focused services, applying my expertise in campaign management, landing-page optimization, and content repurposing. I bring strong analytical and project management skills, proven ability to adapt (top 1% cognitive test), and both strategic thinking and hands-on execution to fast-paced client-facing environments.

Elena Shpileva

Growth Marketer, Content Producer, Brand Strategist, +4

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I am a marketing and growth professional with 10+ years of experience driving B2B demand generation, building multi-channel campaigns, and optimizing customer journeys across international corporates (Danone, Sanofi), startups, and service organisations. I am particularly motivated by opportunities to work with creative agencies and HR-focused services, applying my expertise in campaign management, landing-page optimization, and content repurposing. I bring strong analytical and project management skills, proven ability to adapt (top 1% cognitive test), and both strategic thinking and hands-on execution to fast-paced client-facing environments.…I am a marketing and growth professional with 10+ years of experience driving B2B demand generation, building multi-channel campaigns, and optimizing customer journeys across international corporates (Danone, Sanofi), startups, and service organisations. I am particularly motivated by opportunities to work with creative agencies and HR-focused services, applying my expertise in campaign management, landing-page optimization, and content repurposing. I bring strong analytical and project management skills, proven ability to adapt (top 1% cognitive test), and both strategic thinking and hands-on execution to fast-paced client-facing environments.

Available to hire

I am a marketing and growth professional with 10+ years of experience driving B2B demand generation, building multi-channel campaigns, and optimizing customer journeys across international corporates (Danone, Sanofi), startups, and service organisations. I am particularly motivated by opportunities to work with creative agencies and HR-focused services, applying my expertise in campaign management, landing-page optimization, and content repurposing. I bring strong analytical and project management skills, proven ability to adapt (top 1% cognitive test), and both strategic thinking and hands-on execution to fast-paced client-facing environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Danish

Advanced

French

Beginner

Russian

Fluent

Work Experience

Marketing Manager (Growth & Campaigns) at Here We Are Global (HR Service Startup)

September 1, 2025 - October 2, 2025

Led growth and multi-channel campaigns for a Denmark-based HR service startup, defining strategy, coordinating multiple departments, and delivering cross-functional alignment with leadership. Built KPI dashboards and reporting, and partnered with external stakeholders to scale the business.

Founder & Marketing Lead at Shpileva Cakes – Pastry D2C Brand

August 1, 2021 - October 2, 2025

Founded and led marketing for a Moscow-based pastry brand. Built multi-channel marketing, managed partnerships and events, and launched digital education initiatives and webinars. Coordinated international projects (DK, DE, CH) and drove content-led growth.

Senior Business Development Manager → COO at RusMedical – Medical Education & Digital Marketing Startup

August 1, 2019 - October 2, 2025

Led business development and operations, scaling the team and establishing go-to-market approaches for a medical education and digital marketing startup.

Marketing Manager (1 brand → 9 brands) at Sanofi – Global Pharma Company

July 1, 2017 - October 2, 2025

Managed multi-brand marketing in Moscow, coordinating campaigns across brands, aligning cross-functional teams, and driving growth for the local market.

Commercial Assistant → Associate Marketing Manager at Nutricia Medical Nutrition (Danone)

July 1, 2015 - October 2, 2025

Supported marketing activities for Nutricia, progressing to Associate Marketing Manager; contributed to campaigns, product launches, and data-driven analytics for the Moscow market.