Elena Vakhitova

Maintain and evolve oneRA’s visual identity across corporate communications, presentations, digital content, and branded materials. Create key visuals, packaging, merchandise, graphic systems, and cross-channel brand assets for print and digital use. Adapt existing visual identities to different formats while preserving recognition and production quality. Support projects from concept development and visual exploration through client presentations and production-ready delivery.

Designed packaging for Café mimi, Organic mimi, and Ecolatier, including new product lines and a production-ready styling range. Prepared print-ready packaging artwork according to technical requirements and production constraints. Created banners, promotional materials, presentations, and marketplace visuals. Designed merchandise, POS materials, stands, event graphics, exhibition assets, and branded environments. Developed Organic mimi visual style and unified design system, including brand guidelines covering logo, color, typography, graphics, photography, and applications; ensured consistency across packaging, advertising, presentations, digital content, and sales tools. Coordinated approvals and prepress with marketing, production teams, and external suppliers.

Worked on projects for S7, Azbuka Vkusa, Magnit, Gazpromneft-SM, SberCity, and other companies. Developed visual concepts for brands, client projects, and internal communications. Created packaging, merchandise, print materials, gift sets, and branded assets. Defined visual direction, graphic devices, color palettes, typography, and composition. Designed key visuals, graphic elements, and patterns for print and digital media, supporting projects from concepts and sketches through final visualization and production preparation. Animated logos and graphic elements and edited short-form video; designed case studies and presentation materials for client concept approvals.