I’m Elene Torchinava, a performance marketing specialist and digital advertising account manager with experience since 2023 managing international eCommerce and programmatic campaigns. I focus on turning data into results by optimizing paid media, improving conversion funnels, and implementing solid conversion tracking using tools like Google Tag Manager and GA4. I enjoy working closely with technical teams to make tracking and analytics run reliably, then using dashboards and measurement to guide ROAS and performance improvements. With a background in software development, I’m comfortable bridging marketing and technology to deliver measurable growth across Search, Shopping, Display, paid social, and programmatic channels.…

ELENE TORCHINAVA

I’m Elene Torchinava, a performance marketing specialist and digital advertising account manager with experience since 2023 managing international eCommerce and programmatic campaigns. I focus on turning data into results by optimizing paid media, improving conversion funnels, and implementing solid conversion tracking using tools like Google Tag Manager and GA4. I enjoy working closely with technical teams to make tracking and analytics run reliably, then using dashboards and measurement to guide ROAS and performance improvements. With a background in software development, I’m comfortable bridging marketing and technology to deliver measurable growth across Search, Shopping, Display, paid social, and programmatic channels.…

Available to hire

I’m Elene Torchinava, a performance marketing specialist and digital advertising account manager with experience since 2023 managing international eCommerce and programmatic campaigns. I focus on turning data into results by optimizing paid media, improving conversion funnels, and implementing solid conversion tracking using tools like Google Tag Manager and GA4.

I enjoy working closely with technical teams to make tracking and analytics run reliably, then using dashboards and measurement to guide ROAS and performance improvements. With a background in software development, I’m comfortable bridging marketing and technology to deliver measurable growth across Search, Shopping, Display, paid social, and programmatic channels.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Digital Advertising Account Manager at AscendAd
January 1, 2025 - Present
Manage international programmatic advertising campaigns for global clients. Analyze campaign performance and recommend optimizations to improve return on investment. Collaborate with cross-functional teams to implement tracking solutions and improve conversion funnels.
Performance Marketing Specialist at scandiweb
January 1, 2023 - January 1, 2025
Managed Search, Shopping, Display, and paid social campaigns for international eCommerce clients. Implemented conversion tracking using Google Tag Manager and Google Analytics 4. Built Looker Studio dashboards to monitor campaign performance and guide ROAS optimization.
Web Developer at Developer Alliance
January 1, 2021 - Present
Customized Magento eCommerce websites and implemented third-party integrations.
Full-Stack Developer at SkyTel
January 1, 2021 - January 1, 2023
Built and maintained web applications supporting business operations, with a focus on backend development and application performance.
Compliance Manager at POD
January 1, 2020 - January 1, 2021
Maintained compliance documentation and monitored internal compliance processes.

Education

Bachelor's in Computer Science at Caucasus University
January 1, 2018 - January 1, 2022
Certified Android Applications Developer at GeoLab
January 1, 2019 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Computers & Electronics, Professional Services