I’m Elene Torchinava, a performance marketing specialist and digital advertising account manager with experience since 2023 managing international eCommerce and programmatic campaigns. I focus on turning data into results by optimizing paid media, improving conversion funnels, and implementing solid conversion tracking using tools like Google Tag Manager and GA4.
I enjoy working closely with technical teams to make tracking and analytics run reliably, then using dashboards and measurement to guide ROAS and performance improvements. With a background in software development, I’m comfortable bridging marketing and technology to deliver measurable growth across Search, Shopping, Display, paid social, and programmatic channels.
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