New Content Creation - Static Content Page Promoting Kitchen Curtains

Eleni Maria Designs
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Best Curtains for Kitchen Windows

Vermont Country Store — Oracle Commerce Cloud
Role: Frontend Developer / OCC Implementation
Live URL: [vermontcountrystore.com/tips-advice-best-curtains-for-kitchen-windows](https://www.twine.net/signin


What This Was

A static educational page in VCS’s Tips & Advice content series — a sister format to Signature Products, purpose-built for practical guidance over editorial storytelling. This page tackles the specific considerations of kitchen windows: light control, washability, privacy trade-offs, and style cohesion in a high-traffic, high-humidity room. It funnels to VCS’s kitchen curtains category, including café tiers, valances, swags, and coordinating Country Curtains collections.

What I Built

Structured the page around the kitchen’s unique constraints as a window treatment environment — smaller windows, more light needed, fabric durability a priority, and partial coverage (tiers and valances) the dominant style choice. Organized content to move the shopper from “what works in a kitchen” through treatment type options (café tiers, valances, swags, sheers) to coordinating collections with cross-links.

The Tips & Advice format required a more instructional tone than Signature Products — closer to a buying guide than editorial commerce — while still driving conversion. Copy and structure decisions were made at the developer level, as is standard in the OCC static page workflow. Particular attention was given to café tier and valance categories, the most relevant treatments for typical kitchen window dimensions.

Code Sample

The room-constraint callout block used to frame each treatment recommendation:

<div class="room-tip-block">
  <h4>Why Tiers Work in Kitchens</h4>
  <p>Partial coverage keeps the sink and counter area bright
  while still softening the window.</p>
  <a href="/curtains-drapes/category/cafe-tier-curtains" class="cta-link">
    Shop Café Tiers</a>
</div>

Constraints

  • Vanilla HTML/CSS only — no framework, no custom JS
  • Authored entirely through OCC Admin content editor
  • Bound to VCS’s global stylesheet — no shared CSS modifications
  • Images sourced from OCC media asset library
  • SEO-optimized: room-specific query targeting within curtains category authority

Why It’s Interesting

Tips & Advice targets shoppers earlier in research, before they’ve settled on a treatment type — a different funnel position than Signature Products. Structuring for that required a content strategy call made entirely at the developer level.


Oracle Commerce Cloud OCC Admin ATG HTML CSS Enterprise Ecommerce Content Architecture UX Writing SEO Buying Guide Format Kitchen Curtains

Role — Frontend Developer