Ele Studio

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Work Experience

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Education

Bachelor of Arts at Glasgow Caledonian University
September 1, 2009 - May 1, 2013

Qualifications

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Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Real Estate & Construction, Manufacturing
    uniE621 Lumi // Subscription based dental care brand targeted at Gen Z customers. Brand + Web + Packaging
    Lumi is a subscription based dental care brand. Aimed at Gen Z, the brand hopes to provide a new outlook on dental care and a convenient way to stay on top of your daily routine. In this project I wanted to create a bold, modern and fun brand identity that stands out against commodity toothpaste brands found in supermarkets. Creating a minimalistic but bold packaging concept to contrast against the busy commodity products in order to appeal to a younger, savvier Gen Z customer was key. The Shopify website uses a grid based theme for a simple and modern ecommerce site to support. logo graphicdesigner webdesigner branding designer ecommercebrand visalidentity brandidentity logodesign packagingdesign shopifydesign…